The MarTech Minute: Software enhancements, new partnerships and martech movers
The MarTech week in review: news and announcements in marketing technology this week that you might have missed.
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Marketing Day: Facebook debuts web-based VR, Media Trust CEO interview & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The final recrawl analysis: A powerful and important last step after implementing large-scale SEO changes
You've crawled your client's site, identified the SEO issues and fixed those issues in staging. Great job! But columnist Glenn Gabe shares why recrawling the site is critical once your SEO changes have been pushed live.
To deliver connected experiences, Xerox CMO constantly evaluates brand’s marketing tools
Xerox CMO Toni Clayton-Hine shares how her brand uses martech to connect the dots throughout the customer journey.
Report: Location data provides ways to differentiate in a commoditized banking sector
Personalization, improved efficiency and enhanced customer experiences are some of the examples cited in the Unacast quarterly report.
Addressable TV from the media buyer’s perspective: What’s hype vs. reality
With the application of data, TV buying is slowly starting to take on characteristics already innate to digital marketing.
Facebook debuts web-based VR experiences within standard News Feed
Sony’s film, “Jumanji,” and British museum The National Gallery have posted early examples of “360 experiences” on Facebook.
Intent is ROI’s hottest up-and-coming power source
Purchase intent is nothing new, but not everyone realizes we're already using it. Columnist John Steinert explains how you can take advantage of sources of intent available to you now to help you gain a competitive advantage.
Venzee launches the first middleware to optimize blockchain-bound data
Called Mesh, it washes, dries and shines data until it’s ready to be written without the possibility of change or deletion.
PullString drops text-based chat for voice conversations in its new platform
The San Francisco-based company says Converse is the first end-to-end platform for non-tech users to create voice-based Skills for Amazon’s Alexa.
Email security: What marketers need to know
How can you stem the tide of spamming, phishing and other cyber threats? Contributor Alyssa Nahatis walks you through email authentication standards and deliverability best practices to help ensure your email marketing stays safe.
MarTech Today: Venzee’s middleware for blockchains, PullString’s new platform for voice-based interactions & Yoysis’ voice-controlled ecommerce platform
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Venzee launches the first middleware to optimize blockchain-bound data Nov 16, 2017 by Barry Levine Called Mesh, it washes, dries and shines data until it’s ready to be written without the […]
Marketing Day: Google Shopping ads, voice search & Facebook news
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: 7 Google tips to supercharge your Shopping ads Nov 16, 2017 by Matt Lawson Shopping ads promote your online and local inventory. Columnist and Googler Matt Lawson reveals seven ways to get […]
Facebook officially launches mobile app, educational site for video creators
With a channel management app and an educational site, Facebook is following YouTube’s playbook in hopes of winning over creators.
Deck the halls with boughs of data
How can you win over more shoppers this holiday season? Contributor Tom Mucklow believes retailers need to effectively use their customer data to personalize the shopping experience.
Voice search: Content may be king, but context is queen in the new voice-first world
Yext VP of Industry Insights Duane Forrester discusses his new e-book, "How Voice Search Changes Everything," and what marketers can do to adapt and compete.
Call to B2B marketers: Job titles matter more than you think
While ABM can help you target the key decision makers in your accounts, job titles aren’t always what they seem. Columnist Sonjoy Ganguly explains how to factor hierarchy into your ABM strategy.
Say it out loud: Voysis announces new voice-powered commerce platform
The voice AI company’s platform gives marketers a way to directly provide native voice functionality to their customers.
State of the art methods for measuring mobile and digital marketing
Columnist Aaron Strout sits down with Chuck Hemann, a senior analytics lead at his company, to discuss best practices for mobile and digital measurement and ways to improve your analytics program.
Facebook rolls out dynamic ads for auto, updates lead ads for appointments
Facebook is tailoring its retargeting ads to auto brands and adding new features to its lead ads to make them more actionable for all advertisers.
MarTech Landscape: What’s a smart contract?
As a blockchain ecosystem emerges, smart contracts could become a common way of automatically implementing transparent deals.
Media Trust CEO: Most of what happens on your web site is not controlled by you
And this third-party code, says Chris Olson, results in dozens of cookies for each user, security vulnerabilities and performance hits.
MarTech Today: Smart contracts, NinthDecimal’s ‘website to store’ offline attribution & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: MarTech Landscape: What’s a smart contract? Nov 15, 2017 by Barry Levine As a blockchain ecosystem emerges, smart contracts could become a common way of automatically implementing transparent deals. NinthDecimal announces […]
Marketing Day: Google manual actions FAQ, Facebook Pages & martech trends
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
3 strategic goals SEO consultants should fulfill
Columnist Ryan Shelley discusses the three essential goals any SEO campaign must achieve: visibility, traffic and ROI.
3 case studies of duplicate content consolidation
Columnist Chris Long shares examples of how he addressed duplicate and similar website content to improve organic search performance for his clients.
Facebook will tell publishers, creators the top Pages that shared their videos
With Highlighted Shares, Facebook aims to encourage Pages to collaborate to grow their audiences, borrowing from YouTube’s playbook.
5 marketing technology trends CMOs need to master for 2018
As we edge closer to 2018, columnist Jim Yu lays out five martech trends you'll need to monitor to lead your organization to success in the year ahead.
It’s time for creative to retake center stage
Has programmatic put great creative on the back burner? Columnist John Nardone explains why agencies need to put creative at the forefront of their efforts again.
YouTube launches ticket sales partnership with Ticketmaster in the US
Along with a list of tour dates, music fans will be able to click a Ticketmaster link within a video to purchase concert tickets.
AdQuick adds tools to measure impact from outdoor ad campaigns
The self-service ad platform now lets brands track effectiveness via posted photos, direct response codes, geofencing and lifts in website visitors by ZIP codes.
Is holiday retail still king? 4 ways to get smarter about holiday marketing
As more consumers shop outside the traditional holiday shopping period, how should marketers react? Columnist Kyle Henderick outlines four ways to help your brand stay ahead of the competition.
NinthDecimal announces ‘website to store’ offline attribution capability
Study released with launch offers insights that show nuances in consumer behavior based on device usage and how a customer comes to a website.
MarTech Today: AdQuick’s new DOOH analytics, 5 martech trends & the Singular Fraud Index
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: AdQuick adds tools to measure impact from Digital Out-of-Home campaigns Nov 14, 2017 by Barry Levine The self-service DOOH ad platform now lets brands track effectiveness via lifts in website visitors […]
Facebook makes it easier for advertisers to reach people internationally
Facebook has rolled out four new tools for brands to find and advertise to people around the world.
Marketing Day: Google Shopping tricks, holiday ecommerce predictions & Pinterest news
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketers seek deeper customer engagement but struggle with messaging apps, bots
Survey of B2C marketers found lack of expertise, missing strategies and budget constraints were reasons cited for non-adoption.
Holiday ecommerce revenue will surpass $100B, according to Adobe
Based on data from 1 trillion visits to more than 4,500 retail websites, Adobe predicts online sales will grow 13.8% this holiday season.
Even with hype, AR struggling to scale
Despite all the excitement around augmented reality, it's still struggling to find its place in retail. Columnist Evan Magliocca discusses the hurdles that AR will need to overcome to gain ground in 2018.
Snapchat sells new audience-targeted Filters through revamped self-serve ads tool
Snapchat's new Audience Filters can be aimed at specific audiences regardless of their location and bought through Ads Manager.