Black Friday by the numbers: Another year of ecommerce records
Data from Adobe, Monetate, Rakuten Marketing, Salesforce and Shopify shines a light on Thanksgiving and Black Friday weekend sales activity.
Data from Adobe, Monetate, Rakuten Marketing, Salesforce and Shopify shines a light on Thanksgiving and Black Friday weekend sales activity.
The microblogging platform’s business has struggled since selling to Yahoo in 2013.
After being criticized for the ways its ad platform can be misused, Facebook has responded by listing the principles governing its use.
Columnist Daniel Faggella explores how ecommerce leaders like eBay, Rakuten, Flipkart and ASOS are utilizing AI to power improved product search and automated customer service.
As the holidays kick retailers into overdrive, now is the perfect time to discover what your competition is doing. Columnist Ryan Phelan shares four tips for setting up a competitive intelligence plan.
A US Supreme Court case being heard this week will determine if police need a warrant to access mobile user location history.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From Marketing Land: CMO audit series, Part 6: Analytics Nov 24, 2017 by Scott Rayden In Part 6 of a series, columnist Scott Rayden walks you through the top areas you should focus on in […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The MarTech week in review: news and announcements in marketing technology this week that you might have missed.
Even the greatest SEO strategy won't succeed if you can't implement it properly. Columnist Casie Gillette discusses common client obstacles and how to overcome them.
The days of rigid A/B testing are over. Columnist and Googler Matt Lawson talks about how to test ads in the age of optimized ad rotation.
Columnist Lewis Gersh says the best way for a startup to secure funding is to market a truly innovative idea. But how can you market to investors that your idea is outside the box when your pitch is squarely inside the box?
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Reddit is ready for advertisers, but are advertisers ready for Reddit? Nov 22, 2017 by Tim Peterson Reddit has been working to make its platform safer for brands, but brands don’t seem […]
Reddit has been working to make its platform safer for brands, but brands don’t seem to be widely aware of that work.
Promoted Stories combines Snapchat’s regular Stories and Snap Ads into the app’s latest version of a home page takeover.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
According to Adobe, online retailers will generate more than $19 billion in revenue this holiday weekend.
With the holiday season in full swing, brands need to move beyond traditional packaging. Contributor Davor Sutija discusses how technology can help marketers think outside the box.
In the first part of a series, columnist Daniel Faggella explores how ecommerce leaders such as Amazon and Alibaba are adopting AI applications to power more accurate product recommendations and faster search results.
As Facebook begins rolling out its 'View Ads' tab on Pages, columnist Laura Collins discusses the ramifications for advertisers and how the new disclosure will affect ad transparency.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Sensory’s new Fujitsu partnership means your face could become a lot more valuable to enterprises Nov 21, 2017 by Barry Levine Mizuho, the 15th largest bank in the world, will become […]
Mizuho, the 15th largest bank in the world, will become the latest user of Sensory’s facial authentication.
It adds a new refund guarantee, an anti-bot diagnostic tool and commitments from exchange partners to the ad tech unit’s existing anti-fraud efforts.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Successful CMOs are embracing analytics to gain a competitive advantage. Columnist Nandini Rathi discusses how you can set up a sophisticated analytical framework for data-driven marketing.
Of the 1,200 survey respondents, 75% said they plan to shop online or in-store between Thanksgiving day and Cyber Monday.
The tool uses machine learning to give marketers an alternative to A/B testing.
Columnist Malcolm Cox believes the EU's impending GDPR rules represent an opportunity for marketers to refocus on the quality of content and restore consumer trust.
This maker of mobile app testing software expands to internet-based TV platforms.
Some marketers are comparing it to the Golden Age of radio.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Segment announces new GDPR compliance capabilities Nov 20, 2017 by Robin Kurzer The API-based data platform’s new features will help companies wrangle all of a user’s data. Taplytics now supports OTT […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The API-based data platform's new features will help companies wrangle all of a user's data.
These days, SEO best practices include consideration for the user experience (UX). Columnist Sherry Bonelli explains how SEO and UX work together to help both search engines and users.
As December quickly approaches, brands need to think about their post-Black Friday tactics. Columnist Tony Toubia shares strategies to help you engage last-minute shoppers and procrastinators.
The company -- formerly MediaBrix -- is now expanding beyond in-app video to offer a format tuned to IAB’s LEAN and the Coalition for Better Ads’ guidelines.
Here's a look at how engagement is coming to the forefront with rich media, video and augmented reality.
The partnership gives Criteo a wider access to offline purchase behavior for its ad targeting, and gives LiveRamp a bigger footprint in Europe.
Being verified doesn’t bring any quantifiable benefits to brands or lead to brands being more active on Twitter, according to four agency execs.
Here’s our recap of what happened in marketing techology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Addressable TV from the media buyer’s perspective: What’s hype vs. reality Nov 17, 2017 by Ginny Marvin With the application of data, TV buying is slowly starting to take on characteristics already […]