Report: Mobile users start with social apps, then move on to browsers and search
More apps are being used per session, further fragmenting digital media time.
More from MarTech: Page 5
MarTech Today: GDPR risk assessment, Janrain pitches Gigya customers & Twitter officially doubles its character count
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: New GDPR risk assessment finds that 84 percent of US respondents expect to be ready Nov 8, 2017 by Barry Levine The TrustArc/IAPP survey looked at perceived risk for non-compliance of […]
Pew Research Center says 45% of Americans get their news from Facebook
The number of people getting news from social media continues to increase.
New GDPR risk assessment finds that 84 percent of US respondents expect to be ready
The TrustArc/IAPP survey looked at perceived risk for non-compliance of 11 GDPR requirements by US and UK firms.
Marketing Day: Instagram news, holiday personalization strategies & Twitter’s ad subscription program
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Instagram removes 24-hour recency requirement for photos, videos posted to Stories
Unlike with Snapchat’s Stories, with Instagram’s Stories people and brands can mask if a post is old.
Taking in the moments: How holiday shopping can help retailers reshape their personalization strategies
With the holiday shopping frenzy fast approaching, contributor Rohit Gupta discusses why brands need to hone their personalization efforts and focus on the moments that shape a consumer’s shopping experience.
Twitter opens up $99 a month subscription ad program to more accounts
Twitter plans to eventually add more tiers to the “set it and forget it” ad-buying program that’s initially aimed at accounts with small followings.
An inside look at Wayfair and the new roles of brands and retailers
In a Q&A with columnist Andrew Waber, Wayfair's Marion Thomas talks about the shifting supplier-retailer relationship and how brands need to understand who their customers are in order to persuade them to buy online.
What marketers should know about Snap’s Q3 2017 earnings report
Slowing audience growth. Declining ad prices. A frustrating product. Snap’s Q3 earnings report had echoes of Twitter.
youXtools launches a user testing platform with AI-powered visual analytics
The user experience consultancy UEGroup is now making its internal testing platform publicly available through this spinoff startup.
The cozy life of the mobile ad fraudster and how legit marketers can disrupt it
As digital ad fraud gains steam on mobile, columnist Michael Thomas discusses the implications for marketers and the collaborative steps we need to take to come up with a solution.
MarTech Today: youXtools’ AI-powered user testing, Facebook Messenger’s customer chat plugin & embracing live video
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: youXtools launches a user testing platform with AI-powered visual analytics Nov 7, 2017 by Barry Levine The user experience consultancy UEGroup is now making its internal testing platform publicly available through […]
Salesforce and Google’s partnership could be a boon to marketers
A new strategic partnership between Google’s analytic and cloud tools and Salesforce’s CRM capabilities promises to give marketers additional insight into their customers while increasing productivity, according to a release announcing the deeper relationship between the two companies. The partnership was officially announced by Google SVPs Diane Green and Sridhar Ramaswamy and Salesforce CEO Marc Benioff […]
Twitter officially enables 280-character limit for all accounts, including brands
Since Twitter started testing the doubled character count in September, only 5 percent of tweets have exceeded 140 characters.
Marketing Day: Targeting the right keywords, Salesforce partners with Google Analytics 360 & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Eager to embrace live video? Inspiration and tips on how to get started
How can you go live with confidence? Columnist Jordan Kasteler discusses the strategy and tools you'll need to make sure you don't look like an amateur.
The subtle ways advertisers target audiences — and why they shouldn’t
Targeting based on ethnicity and social contructs is both outdated and ineffective. Contributor Mark Williams discusses how affinity and retargeting are the way forward for today's marketers.
Salesforce unveils ‘my’ versions of its AI-based platform tools
The new capabilities allow non-technical users to build their own predictions, customer service bots and gamified learning courses.
Instagram opens sponsor-tagging tool to more creators, adds monitoring system
Instagram will prompt creators to add “Paid Partnership with” labels when required.
How to get your content marketing team out of its echo chamber
It's time to break out of your bubble. Contributor Ben Jacobson explains why engaging with subject matter experts outside your typical sphere is the only way to generate fresh ideas and keep your marketing authentic.
Northwestern Mutual’s first ever CMO is focused on creating a data-driven marketing strategy
Get to Know Northwestern Mutual Chief Marketing Officer Aditi Gokhale.
Facebook Messenger can now power chat on brand sites
Messenger’s Customer Chat plugin may help the messaging service realize its potential as marketers’ new CRM channel.
MarTech Today: Salesforce’s ‘my’ platform tools, Reddit updates ad tool & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Salesforce unveils ‘my’ versions of its AI-based platform tools Nov 6, 2017 by Barry Levine The new capabilities allow non-technical users to build their own predictions, customer service bots and gamified […]
Salesforce announces data integrations with Google Analytics 360
A new partnership helps marketers connect online and offline data and create audiences for ad targeting.
Location intelligence being integrated into major marketing and analytics platforms
CARTO, Blis and Factual partner with Oracle, Salesforce and others to connect online and offline worlds.
Facebook refunds advertisers for mobile video ads played out of view
Errors with Facebook’s mobile site and Instant Articles in its Android app led Facebook to play videos, including ads, while out of view.
Marketing Day: Holiday advertising strategies, Reddit ad analytics & marketing AI
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
5 ways one entrepreneur used Instagram to build a powerful network of contacts
In an interview with columnist Sweta Patel, marketer and influencer Amar Patel shares his top tips for Instagram marketing success.
Reddit updates self-serve ad-buying tool with conversion tracking, audience reporting
Reddit will tell brands how their ads performed with their target audiences and how many impressions led to site visits.
Prepare for the discovery-driven, visual-obsessed shopper this holiday
Shoppers expect visuals to cater not just to product search, but also to discovery. Columnist Steve Tutelman examines how this impacts holiday selling.
Fake ads, Russians and regulation: Facebook, Google and Twitter face a moment of crisis
We'll never know how much Russian ads and fake news impacted the 2016 election, but it's probably inaccurate to say there was no impact.
Smartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’
Within mobile networks, Smartpipe finds targeted users and then swaps out their identifying phone number for a single-use token.
MarTech Today: Smartpipe’s ‘snowflakes,’ the evolution of phone marketing & maximizing website UX
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Smartpipe looks to solve GDPR-compliant ad targeting by treating identifiers as ‘snowflakes’ Nov 3, 2017 by Barry Levine Within mobile networks, Smartpipe finds targeted users and then swaps out their identifying phone […]
Marketing AI: It’s time for trust and transparency
If marketers are going to start relying on artificial intelligence, they need to learn how to trust it. Contributor Matt Zilli discusses how transparency will help marketers understand what AI can do for them here and now.
Marketing Day: Facebook rolls out polls for Pages, new retail email report & television is dead
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Slow adoption shows marketers fear ABM when they shouldn’t
If you think adopting account-based marketing requires a major overhaul, you're not alone. But contributor Meredith Brown says you can take advantage of this valuable approach with your existing resources.
The evolution of phone marketing
In the beginning, there was the Motorola DynaTAC 8000X. And it was not good. By 2017 standards, it was barely a phone. Virtually zero coverage, a price tag that translates to almost $10,000 of today’s dollars, and completely devoid of apps. It also had a 10-hour charge time that only translated into about a half-hour […]
Facebook rolls out polls for Pages across desktop, mobile
Polling allows brands to solicit feedback from their followers and Facebook to collect more data about people’s interests.
Television is dead. Long live video
Video consumption as we know it is transforming. Columnist Peter Minnium believes smart brands will find opportunities for growth and become more responsive to consumers in this new video age.