Explore essential retention marketing approaches to boost B2B profitability by increasing customer life-time value.
About Ruth Stevens
Ruth P. Stevens consults on customer acquisition and retention, specializing in B2B markets. She advises companies on go-to-market strategy, sales lead generation, customer and prospect data, content marketing and ABM. Crain’s BtoB magazine named Ruth one of the 100 Most Influential People in Business Marketing. Ruth also teaches marketing at business schools in the U.S. and abroad. She has taught at Columbia and NYU Stern business schools in New York, and abroad at Hong Kong UST, Singapore Management University, Athens College, San Andres University (Buenos Aires), Jagiellonian University (Krakow) and Indian Institute of Management Bangalore. Ruth is a guest blogger at Biznology, CustomerThink and Business 2 Community, and a contributing writer at AdAge and AdWeek. She co-hosts the Marketing Horizons podcast. Her newest book is B2B Data-Driven Marketing: Sources, Uses, Results. Ruth has held senior marketing positions at Time Warner, Ziff-Davis, and IBM and holds an MBA from Columbia University.
Ruth Stevens's latest articles
The speed and complexity of business today demands a fresh look at how to make channel partner marketing work.Ruth Stevens | Dec 26, 2023 at 9:30 am ET
B2B marketers are reaping the rewards from the huge number of new martech tools. Here's a guide to some of the best of them.Ruth Stevens | Sep 29, 2023 at 11:19 am ET
Learn how an industrial manufacturing company transformed their marketing strategy to meet evolving B2B buying behavior.Ruth Stevens | Aug 22, 2023 at 3:00 pm ET