How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients.
How can you foster a positive user experience on your website, and why does this matter? Columnist Andy Paquin explores.
Conducted by RSR Research for email service provider Coherent Path, the study analyzed emails to users whose tastes were unknown.
The patent-pending solution reads QR codes for products in an aisle and can transmit a URL to the customer’s phone.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: A new report finds that retailers have room for improvement in email effectiveness Nov 2, 2017 by Barry Levine Conducted by RSR Research for email service provider Coherent Path, the study […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
If it seems like Google Analytics isn't showing you all your social media traffic, it might be time to make some tweaks. Columnist Mark Traphagen explains how to customize your Social channel to ensure nothing gets missed.
Don't make the mistake of resending emails to subscribers who have ignored your previous messages. Columnist Scott Heimes shares three alternatives that will help keep your recipients engaged.
The New York City event showcases the best advantages and the worst hype of this promising emerging platform.
The data orchestration platform adds tools to determine country origin and prevent the accidental release of data to third-party providers.
Between January and August 2017, P&G ran ads on 20% fewer sites year-over-year, according to a new report.
What marketers need to know from Facebook's Q3 2017 earnings report.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The Blockchain Economic Forum offers the technology’s tricks and treats Nov 1, 2017 by Barry Levine The New York City event showcases the best advantages and the worst hype of this […]
The company charges a negotiated flat fee for each visitor who wouldn't have come in without the ad exposure.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Initially, Snapchat’s tag can only be used to measure conversions, but eventually, brands will be able to use it to retarget site visitors and create lookalike audiences.
More people are paying attention to Account-Based Marketing, and the conference attendees at Dreamforce are no exception. Columnist Peter Isaacson discusses three ABM themes that will dominate the event.
Columnist Adam Dorfman discusses the current local search ecosystem and emphasizes the need to regularly optimize your data and content so that your business can be found where people are searching.
Jennifer Silverberg, SmartCommerce CEO, asks, If a brand makes a you want something online, why wouldn't they create an easy path to purchase it?
Whether you're working with a small budget or at scale, columnist Megan Hannay says local events sponsorship can be a boon for marketers, particularly when you use seasonality to your advantage.
Contributor Jared Dodson sits down with CMO Rishi Dave to talk about the challenges and opportunities of Account-Based Marketing and where he sees ABM going.
Google AdWords, Bing and Facebook Ads were all in negative territory.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 3 ABM themes to expect at Dreamforce 2017 Oct 31, 2017 by Peter Isaacson More people are paying attention to Account-Based Marketing, and the conference attendees at Dreamforce are no exception. […]