Your 2027 B2B CTV budget needs evidence now
Run a narrow test now to learn what CTV costs against your actual accounts and whether the channel is worth funding next year.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Run a narrow test now to learn what CTV costs against your actual accounts and whether the channel is worth funding next year.
Sean Nowlin | Sep 8, 2026 at 8:07 am ETBuild reliable control groups, choose meaningful success metrics, and generate results you can defend in budget conversations.
Sean Nowlin | Jul 20, 2026 at 8:45 am ETProgrammatic fraud often hides behind opaque supply paths, weak verification, and poorly curated CTV inventory.
Sean Nowlin | May 13, 2026 at 8:09 am ETB2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for long sales cycles.
Sean Nowlin | Feb 17, 2026 at 8:39 am ETAs B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness.
Sean Nowlin | Jan 5, 2026 at 9:00 am ETBring CTV into ABM with clear use cases, sharper account lists, tighter channel coordination and measurement that proves real impact on pipeline.
Sean Nowlin | Dec 10, 2025 at 8:21 am ETBefore spending on connected TV, answer these four questions to see if your business is ready — and how to make your first test count.
Sean Nowlin | Oct 13, 2025 at 11:31 am ETMicrosoft Ads is moving beyond clicks with impressions-based remarketing. Here’s what this shift means for channels, budgets and strategy.
Sean Nowlin | Sep 12, 2025 at 9:06 am ETFew B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build brand and drive pipeline.
Sean Nowlin | Jul 31, 2025 at 9:00 am ETCTV isn’t a standalone driver, but it can boost your PPC efforts. Learn how to sync it with other channels for measurable growth.
Sean Nowlin | May 27, 2025 at 9:00 am ETFrom heartstrings to humor — see what makes CTV creative click in 2025, and how to test and measure what really works.
Sean Nowlin | Apr 8, 2025 at 1:38 pm ETCTV’s true value isn’t always obvious. Learn how to track its hidden impact on paid search, social and even in-store sales.
Sean Nowlin | Mar 19, 2025 at 10:24 am ETCTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more.
Sean Nowlin | Jan 28, 2025 at 12:56 pm ET