How to use CRM data to target the right B2B audiences
B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for long sales cycles.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
B2B CTV isn’t about broad reach. It’s about precise segmentation, quality CRM data and smart retargeting strategies built for long sales cycles.
Sean Nowlin | Feb 17, 2026 at 8:39 am ETAs B2B teams plan for 2026, CTV presents both upside and risk depending on goals, timelines and internal readiness.
Sean Nowlin | Jan 5, 2026 at 9:00 am ETBring CTV into ABM with clear use cases, sharper account lists, tighter channel coordination and measurement that proves real impact on pipeline.
Sean Nowlin | Dec 10, 2025 at 8:21 am ETBefore spending on connected TV, answer these four questions to see if your business is ready — and how to make your first test count.
Sean Nowlin | Oct 13, 2025 at 11:31 am ETMicrosoft Ads is moving beyond clicks with impressions-based remarketing. Here’s what this shift means for channels, budgets and strategy.
Sean Nowlin | Sep 12, 2025 at 9:06 am ETFew B2B brands use CTV — which is exactly why you should. See how smart targeting and creative can build brand and drive pipeline.
Sean Nowlin | Jul 31, 2025 at 9:00 am ETCTV isn’t a standalone driver, but it can boost your PPC efforts. Learn how to sync it with other channels for measurable growth.
Sean Nowlin | May 27, 2025 at 9:00 am ETFrom heartstrings to humor — see what makes CTV creative click in 2025, and how to test and measure what really works.
Sean Nowlin | Apr 8, 2025 at 1:38 pm ETCTV’s true value isn’t always obvious. Learn how to track its hidden impact on paid search, social and even in-store sales.
Sean Nowlin | Mar 19, 2025 at 10:24 am ETCTV is no longer just for B2C. Here’s how to crack the code for success with advanced targeting, storytelling and more.
Sean Nowlin | Jan 28, 2025 at 12:56 pm ET