Your free pass to MarTech Spring 2025 is waiting!
Join us online March 25-26 for free to unlock a brand-new training experience designed to inspire, inform, and engage like never before.
The latest jobs in martech
On the hunt for something new? Check out who's hiring in martech this week.
Content management systems (CMS)
How to select a CMS that powers SEO, personalization and growth
A CMS isn’t just about content. Selecting the right platform ensures better SEO, personalized experiences, and scalable infrastructure.
Microsoft Clarity launches Google Ads integration
Microsoft Clarity's new Google Ads integration gives marketers visibility into post-click behavior, allowing them to track user interactions.
3 must-follow marketing copy rules to win your prospects’ trust
Write compelling marketing copy that builds credibility, sets you apart from competitors and drives customer decisions.
CDP consolidation continues, as Rokt scoops up mParticle
Is this officially a wave of consolidation crashing over the CDP space? It certainly looks that way.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 16
GenAI companies have a problem: It costs more the more people use it. And OpenAI CEO Sam Altman says, "People use it much more than we expected."
IAB expects digital advertising growth to slow considerably this year
Lack of ad spending for the Olympics and elections cuts growth to 7.3%, down from last year's 11.8%.
What martech practitioners can learn from a NASA engineer
Learn from NASA’s approach to communication, testing and leadership to drive better outcomes in martech projects.
Marketing artificial intelligence (AI)
Are marketers trusting AI too much? How to avoid the strategic pitfall
Marketers risk losing their strategic edge by depending too much on AI tools. Here’s how to balance automation with critical thinking.
Tackling video marketing fragmentation
Smart Video Everywhere from Adomni challenges the fragmentation of the video marketing channel.
2025 metrics that matter: How to future-proof your marketing
Learn 2025’s key metrics, trends, and strategies to future-proof your business and boost performance by up to 50%.
Marketing artificial intelligence (AI)
AI continues to aid marketers’ quest for authenticity: Report
2025 looks to be a year when marketers' refine trends and strategies already underway, according to a new HubSpot report.
Social media and influencers: 2025 predictions
Marketers will seek full-funnel engagement, comprehensive customer service and help from AI over social media platforms this year.
4 ways to correct bad data and improve your AI
AI success starts with better data practices. Learn to turn flawed datasets into opportunities for smarter marketing analytics.
Marketing artificial intelligence (AI)
Don’t have the time to implement time-saving AI tools? Here’s what to do.
Too busy to implement AI? Break the cycle by eliminating inefficiencies, simplifying adoption and planning for long-term integration.
Customer relationship management (CRM)
How to apply your lead scoring strategy in HubSpot and Monday.com
Implementing a new lead scoring strategy or refining your old one? Review some basics and put them to work in two popular CRMs.
Start 2025 strong with data-driven strategies for retail success
Discover how leading brands are using customer insights to optimize shopper journeys with actionable data.
Google’s search market share falls below 90% for first time since 2015
In a surprising development, Google's global search market share was less than 90% for the final three months of 2024.
Data, AI and advertising: 2025 predictions
How new strategies and AI-powered tools will help advertisers get the most out of budgets and ad experiences in 2025.
7 proven strategies for effective B2B customer retention
Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already have.
Why full-funnel marketing is key to profitability
Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach.
13 HubSpot updates from December to kickstart your 2025
Did you miss the 97 updates HubSpot released in December? We boiled them down to 13 for you.
Stop defending your marketing budget — start proving its value
Shrinking budgets aren't a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue.
Welcome emails lift KPIs: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Welcome email prompts and features to boost KPIs and build relationships.
Free speech, Meta, data privacy and email: A delicate balance or a complete disconnect?
The growing divide in how to tackle moderation, misinformation and privacy regulation will have a profound impact on consumer trust.
A marketer’s guide to marketing automation platforms
We've published a new buyer's guide on the MAP market with profiles of 14 leading vendors. Get an overview of the report.
U.S. state data privacy laws: What you need to know
Updated with information on the four states whose laws went into effect on Jan. 1, 2025.
Why career diversity drives martech team success
Here’s how bringing together a wide range of career experiences leads to more innovative solutions and improved organizational outcomes.
Make Google happy by optimizing your WordPress site’s images
Learn how image optimization can boost SEO, improve load times, and enhance user experience with practical tips and WordPress tools.
Optimization and personalization
Personalization’s double-edged sword: Balancing relevance with intrusiveness
Consumers really like personalized marketing content and are really nervous about companies gathering data to provide it. Here's how to address that.
Marketing artificial intelligence (AI)
Salesforce launches Agentforce for Retail
Ahead of NRF, Salesforce brings its agents to retail and unveils Retail Cloud with Modern POS.
5 principles for a smoother, more successful CDP deployment
A successful CDP deployment improves business outcomes. These five principles will help you get there.
Are these email subject lines deceptive, clever copywriting or bad data at work?
Email marketers need to lean into their subject lines going forward, but must avoid deception at all costs.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: January 9
It doesn't take much to poison a large language model. Researchers found it can happen if even just 0.001% of an LLM's data is fake.
Amazon’s new Retail Ad Service brings RMN to the masses
The ecommerce giant is poised to disrupt the adtech market by letting retailers use its powerful technology to sell ads on their websites.
Marketing artificial intelligence (AI)
AI agents: 2025 predictions
AI agents will gain wider use and deliver better experiences and more insights for marketers. Here’s how.
How AI can combat the ‘paradox of choice’ and improve customer outcomes
From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue.
SAP to launch loyalty management solution for retailers
At NRF, SAP announced a new loyalty management solution, an AI agent shopping assistant and ERP designed for retailers.
Martech disappointment grows despite increased usage
Insights into martech usage trends and budget challenges, plus strategies for overcoming the martech performance gap from the most recent CMO Survey.