Lauren Donovan

Lauren Donovan has worked in online marketing since 2006, specializing in event marketing, content management, organic and paid social media, community and reputation management, and real-time journalism. She currently serves as Director of Marketing at Third Door Media -- producer of the Search Marketing Expo and MarTech conference series and publishers of Search Engine Land and MarTech.

Performance Marketing

Pearls Of Wisdom: Our 30 Favorite Tweets From #SMX Advanced 2014

Well, dear search marketing friends — as quickly as it came, the Advanced arm of our Search Marketing Expo (SMX) conference has come to an end. It was a heck of week, filled with tremendous knowledge and insights shared by industry luminaries from all walks of the digital marketing landscape. If you couldn’t make it […]

Customer & Digital Experience

Making Multi-Screen Campaigns More Engaging: Tips From 3 Pioneers At #AWX

Welcome back to Marketing Land’s coverage of Advertising Week 2013! The afternoon of Day 2 assembled an esteemed panel of pioneers in the multi-screen campaign space. Lead by moderator Suzan Gursoy, Publisher of ADWEEK, the trio of speakers included Ritu Trivedi, SVP, Digital Strategy & Partnerships, MEDIAVEST, Karen Starns, Edwards GM Bing Consumer Marketing, MICROSOFT, and Aimee Duell EVP […]

Performance Marketing

Exploring The Intersection Of E-Commerce And Advertising With Amazon: #AWX 2013

Hello and greetings from Advertising Week 2013! The morning of Day 2 welcomed Lisa Utzschneider, Vice President of Global Display Advertising at Amazon Media Group, to the stage as she explored with her crowd the intersection of e-Commerce and advertising – namely, how Amazon is mapping its own insights and takeaways from e-Commerce endeavors to […]

Customer & Digital Experience

Boots-On-The-Ground At #AWX: Coverage From Advertising Week 2013

Advertising Week, the world’s premier annual gathering of marketing and communications leaders, has returned to New York City for its 2013 show. We’re excited to announce that this year, our Community Editor, Lauren Litwinka (@beebow), will be in the field attending a variety of sessions to cover for Marketing Land. “The Week is a hybrid […]