Google has launched a new resource center specifically for Google Analytics developers to help them get more out of Analytics. The site features full examples and demos on how to execute and build out specific features. Philip Walton, Developer Programs Engineer, explains in the announcement: The site aims to make experienced developers more productive (we […]
Ranking 2014’s most popular video ads by social shares versus views, video metrics firm Unruly proved the World Cup was this year’s big winner. Unruly analyzed video ad shares across Facebook, Twitter and the blogosphere and found four of the top 20 global video ads involved World Cup themes. [pullquote]A fifth of this year’s Top […]
Are you taking advantage of location-based mobile marketing? Columnist Bryson Meunier notes that there are plenty of opportunities out there!
Many companies don't worry about their PPC spend as long as they're making money, but columnist Matt Umbro argues that appropriate budgeting is key to a successful campaign.
We have entered the era of “location analytics,” the ability to use mobile devices to measure the impact of digital marketing on store visits and to gain unprecedented insights into consumer activities in the “real world.” One of the leading companies in that realm is Placed, which has just created what it calls the Placed […]
Twitter users are digging into the service’s improved searchable archive of every tweet ever posted publicly, and they’re using the hashtag #TwitterFirsts to document some of the unique tweets they’ve found. Here are some of the more interesting things you’ll find by browsing that hashtag: Twitter co-founder Evan Williams was the first person to tweet […]
It wasn’t more money that helped Yahoo win the Firefox search deal away from Google. According to Mozilla CEO Chris Beard, whose Mozilla Foundation oversees Firefox, Yahoo was simply the better strategic partner. In an interview today with Marketing Land, Beard said that the deals it was looking at had “equivalent economics” but Yahoo had the edge […]
Will Yahoo’s new deal with Firefox help the company grow search traffic? Yahoo CEO Marissa Mayer said she hopes so — and she hopes the Yahoo-Microsoft alliance will grow along with it. In an interview today with Marketing Land, Mayer declined to reveal specific numbers regarding traffic Yahoo expects to gain from the deal. But […]
The telecom player is sponsoring 48 hours of live music programming which will respond to user's tweets.
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Estimote Launches New Platform For Beacon Management At Scale Although it’s early, there’s already a perception in the market that Bluetooth beacons are a commodity. That’s not quite true, but there are […]
Although it’s early, there’s already a perception in the market that Bluetooth beacons are a commodity. That’s not quite true, but there are lots of providers out there making it tough to differentiate them. Estimote is one of the leaders and innovators in the space. And today the company is rolling out a new set of […]
ZipRecruiter.com CMO Allan Jones says his brand sees marketing differently. “We treat marketing’s goal as not just ‘acquire customers’, but to craft a unified end-to-end customer experience,” says Jones, “From brand awareness to acquisition – both digital and offline – at the top, through the conversion experience and sales funnel, all the way to the […]
Publishers worry about the loss of revenue associated with the shift toward programmatic ad buying, but columnist Rob Rasko believes there are ways to solve this problem.
Columnist Andrew King explores some of the most innovatively designed brand emails of 2014.
Email marketing platform Movable Ink has released its Q3 “Consumer Device Preferences Report.” The report is focused on email engagement and based on statistics captured from across the company’s client base. The report states that nearly half of all email opens are happening on smartphones. Another 17 percent are happening on tablets and the remaining 34 percent […]
Pinterest's potential is on the rise. Columnist Benjamin Spiegel shares surprising stats on how dominant the social network has become.
Marketers looking to build stronger connections with consumers typically turn to social media industry leaders Facebook and Twitter for their outreach. But those are the wrong places to be looking, according to a new report by Forrester Research. So few people actually see posts from top brands on Facebook and Twitter that focusing heavily on […]
Salesforce announced today that has fully integrated its Swiss Army knife of a social media tool into its suite of enterprise marketing, sales and customer service offerings. By folding Social Studio into the Marketing Cloud product, Salesforce said it has created the silo-busting tool that businesses are begging for. Now Salesforce customers will be able […]
Yahoo announced today that it is integrating Flurry’s in-app video inventory into its ad platforms. Yahoo acquired Flurry in July for its reach across mobile apps and ad targeting capabilities. The integration allows advertisers to buy mobile video inventory on Flurry’s app network as well as its exchange through Yahoo Ad Manager Plus, which encompasses […]
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: We Now Spend More Time On Mobile Devices Than TV Users spent more time on mobile devices than watching TV for the first time last quarter. That’s according to new insights […]
Users spent more time on mobile devices than watching TV for the first time last quarter. That’s according to new insights from Flurry, the mobile ad network now owned by Yahoo. Time spent on mobile devices the U.S. increased 9.3 percent in the past 9 months from 2 hours and 42 minutes to 2 hours […]
Twitter’s memory is about to get a lot better. The company announced today that it has indexed all public tweets and will be giving users the ability to search through the full body of Twitter’s roughly half trillion posts. Twitter’s search has long been incomplete because the company’s engineers focused on sifting through real-time output. […]
Oh the irony: Nokia is back as a hardware brand. This is happening because Microsoft has decided to discontinue the Nokia brand name on its Lumia Windows Phones — after paying more than $7 billion for the Nokia hardware division a couple of years ago. Google had courted Nokia and wanted it to become an Android OEM before […]
The appification of Facebook continued today with the launch of a separate app for Facebook Groups. The free app is available today worldwide for both Android and iOS, and lets users interact with groups they’re already in, as well as create new groups and get recommendations for groups they might be interested in. Facebook says […]
This is awesome on so many levels. We all know selecting and using health insurance is a nightmare. Too much paperwork. Perpetually increasing costs. So-called easy sign-up sites that never work. Incomprehensible stipulations. Arcane coverage guidelines. Is it really any wonder why some people just decide to try their luck and go without insurance? Well, […]
As retailers push Black Friday opening hours farther back into Thanksgiving Day, they should consider starting their social media campaigns earlier in the week, according to a report by Yesmail Interactive. Yesmail reached that conclusion after comparing the engagement of 50 major retailers’ social and email campaigns during the last two holiday shopping seasons. More stores […]
Columnist Benjamin Vigneron details sophisticated analyses you can use to optimize your search bidding strategy.
Are you capitalizing on new marketing trends, or ignoring them at your peril? Contributor David Rodnitzky offers some tips for keeping up.
If this is the year of content marketing, then we're fast approaching the year of content performance. Columnist Jim Yu discusses how CMOs can prepare.
Google has made a large mobile announcement today, showing new efforts to encourage webmasters to ensure their web sites are mobile-friendly. Google has officially gone live with the mobile friendly label today, they launched a brand-new mobile testing tool and told us they are experimenting with new mobile-friendly ranking factors in their search ranking algorithm. […]
You know what's happening on your retail site, but what are retailers across the web experiencing this week? The latest data on ecommerce traffic and conversions are in.
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Interactive Kate Spade Ad Features Brilliantly Bored Anna Kendrick It’s the middle of November, and you know what that means: Thanksgiving is right around the corner. No way! What world do you […]
It’s the middle of November, and you know what that means: Thanksgiving is right around the corner. No way! What world do you live in? Here, mid-November means that marketers have unleashed their annual cavalcade of Christmas-themed commercials. Some of them are of the boring price-and-item variety. Some of them are Oscar-worthy masterpieces. And others still, […]
If organic reach for Facebook Pages is dead — and the obituaries cranked up since Facebook’s rule change announcement late Friday leave little hope for resuscitation — what are marketers supposed to do now? In case you missed it, Facebook signaled that starting in January users will see fewer overly promotional posts in their News […]
Display advertising is centered around its ad creative. While the technology and channels used to serve ads are undeniably important, without a killer ad campaign, your marketing is dead in the water. Developing fresh creative and knowing when that creative is ready to retire are key to display success. One Weird Trick One day, a […]
If House Speaker John Boehner gets his way, the online sales tax bill is dead. “The Speaker has made clear in the past he has significant concerns about the bill, and it won’t move forward this year,” said Boehner’s spokesman, Kevin Smith, in a statement last week. “The Judiciary Committee continues to examine the measure […]
There are many misconceptions about how companies are “supposed” to implement content marketing. And in a perfect world, with a hefty marketing budget and infinite resources, all of us would execute content marketing the “right” way. Unfortunately, that often isn’t the case. Luckily, it doesn’t have to be. Truthfully, there are many unglamorous (and usually not […]
Just in case your corporate productivity wasn’t poor enough, Facebook has been rumored to be working on a corporate offering. According to the Financial Times, Facebook has been secretly working on a product that can compete in the estimated 1 Billion dollar space. According to FT, the service would look similar to the current social […]
[Update: We asked social media experts how marketers should react to Facebook’s latest News Feed announcement. Read their answers here: If Facebook Organic Reach Is Dead. What It Means For Marketers?] In another News Feed tweak aimed at businesses using Facebook as a marketing platform, the social network announced today that users will see fewer […]
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Still Committed To Google Glass, But Many Developers Have Abandoned Their Apps Although the consumer launch of Google Glass isn’t likely to happen this year, Google says it’s still committed to […]