Although the consumer launch of Google Glass isn’t likely to happen this year, Google says it’s still committed to the device even as many early developers say they’ve abandoned their apps. A Reuters article today takes a look at the current status of the Glass project and, despite Google’s enthusiastic statements, the overall picture isn’t […]
Beware social media robots; they don’t always know a troll when they see one. The New England Patriots are the latest to learn that embarrassing lesson after the NFL team’s Twitter account auto-posted a racial slur in an image Thursday. In celebration of becoming the first NFL team to hit 1 million Twitter followers, the […]
Earlier this year at its I/O event, Google debuted what it accurately called Google Cardboard, a gimmicky cardboard design — along with an app — that would turn a smartphone into an Oculus Rift-style virtual reality mechanism. And its introduction was about all the play it got until Volvo, this week, decided to put it […]
A few years ago Facebook CEO Mark Zuckerberg argued that privacy standards in the US were relaxing. It’s perhaps more accurate to say that people haven’t lost interest in privacy; they’re just resigned to a loss of control over their personal information. That’s according to a new survey based report from the Pew Research Center. […]
Much of the B2B sales cycle occurs before the prospect even contacts you. Contributor Rachel Balik discusses how we can nurture leads during this critical time.
While word-of-mouth marketing has been around forever, contributor Katy Keim explores how social media has changed it dramatically -- and how brands must adjust.
Without an official way to link social media with ecommerce, businesses looking to use social channels for direct sales are improvising. And the latest such effort — by Marc Jacobs Beauty — is a DIY job. Instead of turning to Curalate’s Like2Buy or RewardStyle’s LiketoKnowIt or a similar vendor offering a plug-and-play solution, Marc Jacobs’ […]
Active Google+ users now have a handy new tool — a Mentions tab that displays all + mentions of a personal profile or page. Previously, Google+ mentions were only accessible in the notification button, in the upper-right hand corner of the site, but notifications also include +1s, messages and other interactions. The Mentions tab gives […]
If anything can save the struggling company, it's this quirky, hilarious and on-target video ad.
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Facebook Updates & Simplifies Privacy Policy Facebook is adjusting its privacy policy, aiming to create a document that users actually read. To that end, the company is slashing more than 6,000 words […]
Facebook is adjusting its privacy policy, aiming to create a document that users actually read. To that end, the company is slashing more than 6,000 words from its current policy, according to the Wall Street Journal; the new version is 2,700 words. Furthermore, Facebook has prettied up the presentation of the data policy with an […]
Taking a look at how the whole world shares video, video metrics company Unruly discovered a large majority of videos shares are happening on Facebook. Based on data derived from Unruly’s Viral Video Chart, the report analyzed more than 521 billion video views and tracked global sharing patterns for videos across social networks in Australia, […]
As mobile usage increases, many brands are jumping on the app bandwagon. But columnist Aaron Strout warns this may be an unnecessary waste of time and resources.
What do you do when your site analytics aren't giving you the full picture? Columnist Brian Massey explains how to address common "blind spots" in Google Analytics.
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: This Hotel’s RFID Bracelets Make Social Sharing Easy For Super Lazy Vacationers At this social-media-friendly resort, all-inclusive really means all-inclusive. It’ll even take your picture and share it to Facebook for you […]
At this social-media-friendly resort, all-inclusive really means all-inclusive. It'll even take your picture and share it to Facebook for you automatically.
YouTube has long been one of the primary ways consumers discover and listen to music, and Google took a big step toward making that even easier with today’s launch of YouTube Music Key — a subscription-based music service opening next week in a limited beta before launching later with a promotional fee of $7.99/month and […]
Twitter is having its Twitter Analyst Day today for investment analysts, designed to reassure them about the company’s future. Analysts got told one of the growth strategies Twitter has is to gain more Google traffic. That’s ironic, given how three years ago, Twitter didn’t renew a deal that gave it unprecedented Google visibility. Twitter Ramps Up […]
Twitter held court for stock analysts today in San Francisco, trying to make the case, in a nearly eight-hour presentation, that it’s on the way to building the “largest daily audience in the world.” Analysts have been a skeptical bunch in general, and the company’s stock has dropped after nearly every quarterly earnings call since […]
Google’s DoubleClick For Publishers display ad serving platform went dark this morning for more than an hour. DoubleClick’s platform is used by scores of major publishers. Gigaom reported ads failed to serve on its own website and others such as Forbes, VentureBeat and Buzzfeed during the outage, likely resulting in millions of lost ad revenue. […]
Curious what the most popular videos on YouTube are? Google Trends is now answering that question by tracking the top 200 trending videos. [pullquote]Starting today, you can try out a new way to see hundreds of the latest trending videos on YouTube.[/pullquote] Google’s new video trends feature is currently only available in the U.S., but […]
A Reuters article reports that frustrated Yahoo investors have appealed to AOL CEO Tim Armstrong to “explore a merger [with Yahoo] and run the combined company.” On paper this may make some sense because the companies would cut jobs and save money accordingly; however it makes little sense for the long term health or performance […]
What motivates us to share content? Contributor Kelsey Libert delves into a recent study by Fractl detailing how and why we share on social media.
How many of your emails are reaching your customers' inboxes? According to columnist Tom Sather, it may be fewer than you think.
What's on the horizon for mobile marketing? Columnist Andrew Waber dives into some key takeaways from ad:tech New York.
Now we know what Yahoo is doing with its Alibaba “mad money.” As previously rumored, Yahoo has announced the acquisition of programmatic video platform BrightRoll. The deal is worth $640 million in cash. Yahoo said that BrightRoll is profitable and expected to clear $100 million in revenue this year. Video and video advertising are key […]
We give brands a lot of grief for social media flubs, especially when they make ham-handed attempts to exploit real-time trends and topics. We have been known to urge businesses to stand down on social media on certain anniversaries. But today we’re putting aside our cynicism about motives and presenting a sample of brands’ Veterans […]
The hotel company is raising awareness about a new feature on its loyalty program app.
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Study: Send Push Messages Afternoons, Tuesday Through Friday Just in time for holiday campaigns, Localytics has released a mobile push messaging best practices guide. The company’s recommendations are drawn from “click rates” […]
Just in time for holiday campaigns, Localytics has released a mobile push messaging best practices guide. The company’s recommendations are drawn from “click rates” involving more than 100 million push messages. Some of the recommendations are very specific and some are more general and less prescriptive. As a basic matter Localytics says that roughly 52 […]
In May, the tech news site TechDirt.com received a warning from Google that a news article about a porn star’s intellectual property lawsuit published on its site was in violation of the AdSense adult content policy. TechDirt was told to remove AdSense advertising from the article page within three days or its AdSense account would […]
How are online shoppers behaving so far this season? Check out this hot-off-the-press data on ecommerce traffic and conversions.
October’s top ads on YouTube reinforce what the Internet taught us long ago: people love cat videos. With kittens as the stars of the No. 2 spot from Buzzfeed and Friskies, and No. 6 spot from Diet Coke, the two feline-centric ads earned a combined 9.8 million views in October. Air New Zealand’s “The Most […]
Could a recent investment offer clues to the search giant's developing vision for the wearable future? Columnist Daniel Cristo explores the possibilities.
Marketing technology these days can be amazingly cool. Contributor Mary Wallace explains how to avoid getting caught up in the new-and-shiny so you can focus on essential business needs.
As a privately held company, Pinterest doesn’t have to share user growth figures with shareholders. That means we don’t know exactly how many Pinners there are on the popular social bookmarking network. But we do know that women make up a large majority of users, perhaps as many at 80%, as a RJMetrics study found […]
It probably seemed like an innocuous campaign for an Monday afternoon. “Go ahead. Meme me!, #CosbyMeme” Bill Cosby’s account called out to his 3.93 million Twitter followers. Go ahead. Meme me! http://t.co/uM3KSji8or #CosbyMeme pic.twitter.com/9PbpQqz33X — Bill Cosby (@BillCosby) November 10, 2014 But as many public figures and brands have learned, it’s not the best idea […]
British Airways taps into the sentimentality of many expatriates' desires to visit their faraway homelands and families.
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Instagram Enables Typo Cleanup With Caption Editing Ability Instagram announced several changes to its mobile app today, most notably giving users the ability to edit captions. That means people will no longer […]
Instagram announced several changes to its mobile app today, most notably giving users the ability to edit captions. That means people will no longer have to decide between deleting a post or living with a typo. “This has been one of the top requests that we’ve heard from the community, and we’re excited to finally […]