Some wondered if the #AlexFromTarget phenomenon was too good to be organic. Now it seems so. But while a company called Breakr has stepped forward to take the credit for the stunt, that claim is generating more questions than answers. Breakr Claims Credit For Campaign In a LinkedIn post, Breakr CEO Dil-Domine Jacobe Leonares explained […]
Twitter has released a Small Business Planner mobile app to help businesses with their Twitter marketing activities. Timed with the beginning of the holiday shopping season and aimed at small and medium business people, the app offers tactical guidance and advice pulled from the Twitter for Business site that was redesigned last month. Like the […]
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Nielsen Study Shows Twitter Boosts Time-Shifting TV Viewership As live TV audiences shrink, the television industry is scrambling to refine success metrics. One such new measure is the +7 audience, the added […]
As live TV audiences shrink, the television industry is scrambling to refine success metrics. One such new measure is the +7 audience, the added viewership during the seven-day window after a show airs. It can be a significant number; Nielsen reports that some networks are seeing more than 50% of their 18-34 aged viewership coming […]
The Anheuser-Busch brand tries to get hipsters talking in social media by issuing limited-edition products and playing on their nostalgia.
Disqus, the comment management system, launched Sponsored Comments in April. Brands can target Sponsored Comments, which appear at the top of discussion threads, based on both the content of an article and the comments. Disqus has announced it is expanding Sponsored Comments globally with programmatic buying capabilities. The program expansion is driven by a partnership […]
We all know it when we see it: the real-time marketing slam dunk. Oreo’s “You Can Still Dunk in the Dark” is the uber example, an inspired tweet quickly conceived, produced and sent during the Super Bowl blackout of 2013. That tweet spawned more than 10,000 retweets in an hour and launched a legion of […]
“If you gain a young person as a customer, they’ll be your customer for life.” With that claim, Facebook’s Erik Johnson set the stage for a talk about the challenges of mobile marketing and attribution at Web Summit, a tech and marketing conference underway in Dublin, Ireland. His talk served primarily as an overview of […]
The Interactive Advertising Bureau (IAB) has released OpenDirect 1.0, a standard API for programmatic buying and selling premium inventory direct from publishers, for public comment. OpenDirect was initially created by AOL, Microsoft, Yahoo and Yieldex to provide a guaranteed standard API for programmatic premium direct sales. Bionic Advertising Systems and MediaMath then joined the […]
In just a couple of weeks, the Marketing Land editorial staff will head to Las Vegas for our annual SMX Social Media Marketing conference. For this year’s lineup, in addition to strategic sessions and big picture panels, we have several spotlight sessions that will deliver highly tactical and practical tips for marketing on specific social platforms. From dealing […]
Germany has been in some ways the epicenter of Google criticism in Europe. And that criticism is personified in the form of the new European Commissioner for the Digital Economy, Günther Oettinger, who just took office November 1. Oettinger whose precise role and responsibilities are not totally set, given some reorganization going on in the […]
It's easy to fall into the habit of judging our success upon a single measure, but columnist Kendall Allen cautions that our marketing environment is much too complicated to do so.
Are you prepared for the end of the Facebook like gate? Sometime tomorrow, Facebook engineers will flip the switch and pages will no longer be able use likes as the price of entry to contests or content. Facebook said the change, announced in August, is meant to make sure people are liking pages because they […]
You may not think of your shipping or return policies as part of marketing's purview, but contributor David Rekuc argues they can be as influential as ads or promotions this time of year.
Social media’s ability to mint celebrities out of thin ether is on full display today, as a previously unknown young Target employee has become a worldwide Twitter trend. Fueled by teen Twitter’s love of cute boys and spurred by the Internet’s love of the absurd, #AlexFromTarget was trending all day and has been mentioned more […]
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Lowe’s Extends #LowesFixInSix Vine Campaign With Eight ‘Helpful Hint’ Vines BBDO New York follows up its award-winning low budget video work with additional installments. Forecast: 30 Percent Of Cyber-Monday Transactions Will Be […]
BBDO New York follows up its award-winning low budget video work with additional installments.
Using a mix of its own data and third party data, mobile ad personalization platform AppLovin is predicting that nearly 30 percent of Cyber Monday transactions this year will come on mobile devices. This is transactions — not traffic. The awkwardly named Cyber-Monday has been the biggest online shopping day of the year in the […]
Just as Google’s US search market share seems to have topped out at about 67 percent, Android’s global market share may also have peaked at 85 percent. So says hardware counter Strategy Analytics. As quoted in the Wall Street Journal, a Strategy Analytics analyst opines, “Unless there is an unlikely collapse in rival Apple iPhone volumes in the […]
Not making use of retargeting yet? Contributor James Green discusses the benefits of retargeting for reaching new and existing customers.
What are some practical applications of agile marketing that will make your team more efficient? Columnist Andy Lombard has some tips.
Publicis Groupe SA, the third-biggest advertising agency holding company in the world, has agreed to pay $3.7 billion for Boston, Massachusetts-based Sapient Corp. The move by France-based Publicis comes after the failed merger attempt with Omnicom, which broke down in May. Publicis said the acquisition “establishes Publicis Groupe as the clear leader in the digital […]
Don't let those leads slip away! Columnist Daniel Faggella provides ideas for re-engaging customers who didn't quite convert.
With online marketing changing at such a rapid pace, it's hard for educators to keep up. Columnist Travis Wright suggests ways business schools should revamp their marketing programs for the 21st century.
Twitter has a slower-growth problem, so CEO Dick Costolo and CFO Anthony Noto attempted to shift attention to the potential of the network’s wider audience during the company’s quarterly earnings call this week. That audience, which includes people who visit Twitter without logging in and people who view embedded tweets or tweets in widgets on […]