Marketing management
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What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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Does your team struggle to evaluate creative ideas? You’re not alone
Research found marketers and agencies lack pride in their work and don’t feel the quality is improving. What’s going on here?
The secret to smarter, faster marketing decisions with AI
AI isn’t replacing human decision-making — it’s enhancing it. Learn how to use it for better, data-driven choices.
Why brand-owned communities are the future of growth
Stop relying on platforms you don’t control. Own your audience, protect your reach and build a community that lasts.
How Deming’s 14 principles provide the foundation for Positionless Marketing
Why Positionless Marketing embodies Deming’s philosophy of efficiency and innovation.
The hard truth about what AI will do to GTM
Forget persuasion. AI is changing the rules of B2B GTM, putting buyers in the driver’s seat. Find out how to adapt — or risk irrelevance.
How to build use cases to break down customer data silos
Integrated customer data is a competitive edge. Find out how to craft use cases that turn disconnected insights into real results.
How CMOs can stay ahead in a rapidly evolving AI-driven marketing landscape
Chief marketing officers are blending AI automation, data-driven insights and creative strategy to lead smarter, faster marketing teams.
Why marketing success requires failure (and how to handle it)
Great marketing comes from testing, risk and even failure. Learn how to embrace setbacks and turn them into growth.
How to inflation-proof your marketing in 2025
When budgets tighten under economic pressure, strategic marketers turn constraints into competitive advantages.
Is the way we build and measure brands changing?
As brand marketing evolves, so to does the role of marketing leaders, says Benoit Garbe.
The smart way to handle overlaps in your martech stack
Feature bundling and stakeholder preferences contribute to martech overlap. Here's how to analyze and manage it strategically.
The 3 pillars of real thought leadership
Real thought leaders don’t chase engagement — they create value. Here’s how to create content that actually matters.
How to bulletproof your marketing pitches
Executives fear risk, but you can make your ideas feel like the safest bet in the room. Here’s how.
Unlocking the power of marketing mix modeling solutions
MMM’s diverse applications — from budget to media optimization — make it a critical tool for proving and improving marketing performance.
Marketing artificial intelligence (AI)
How to unlock the true potential of AI with adaptive structure
Move beyond scattered experiments and build an adaptive, AI-ready marketing organization.
CMOs say lack of resources is hurting growth opportunities
Resource shortages are hurting campaigns, operations, martech adoption and more, according to a new CMO Council report.
What’s behind the rise in roles like GTM engineer, RevOps engineer and GTM ops engineer?
Where did these roles come from? What do they do? How do they do it?
How a human-centric approach could fix reputational disasters in 2025
Restoring brand trust in 2025 requires empathy, real action and continuous engagement — not just crisis response and PR spin.
Demand gen leaders say they struggle with the same stubborn challenges
The 2025 State of Demand Gen Report has a lot of challenges you've heard before. But it also offers up some potential solutions.
Why marketing should own sales enablement technologies
These tools do more than automate outreach. See how marketing can turn them into a growth engine for better results.
Lessons learned from martech wins
Stories of creativity, strategy and collaboration in the martech world — plus lessons you can apply to your own work.
Why marketing engagement metrics actually do matter
With customer journeys more complex than ever, engagement metrics provide the insights you need to nurture leads and stay competitive.
What do C-level execs think of their GTM strategies?
Frank conversations with executives touched on risk and business acumen; things marketers probably don't think about very often.
Data literacy for marketers: What you need to know
The ability to understand and work with data is crucial for marketing success. Here’s how to build your data skills to stay ahead.
5 ways to transition from tactical to strategic marketing
Move from busywork to a strategic approach that builds meaningful connections and drives sustainable growth.
How soft skills solve marketing’s biggest challenges
Don’t let dysfunctions hold back your marketing efforts. Master soft skills to build a thriving, future-ready team.
Marketing artificial intelligence (AI)
Is your marketing team AI-ready? 8 steps to strategic AI adoption
Make AI work for your team with a structured approach to adoption, training and implementation. Here’s how.
Embracing a little chaos produces a lot of marketing creativity
Let your marketing team’s entrepreneurial spirit shine. Create space for controlled chaos to drive change and spark progress.
How to use modern language models for enhanced sentiment analysis
Beyond simplistic sentiment charts, AI now dives into context, purpose and emotion to reveal what really drives customer opinions.
Why smart marketers should front-load spending in 2025
From political shifts to market instability, here’s why marketers should accelerate budgets and prepare for change this year.
How to promote data literacy in your marketing team
Create accessible reports, tell compelling data stories and build a data-savvy marketing team that drives better results.
Ensuring precision and clarity in digital project specs
How long is a piece of string? Here’s how service providers and clients can better work together to define project deliverables and set realistic expectations.
Marketing artificial intelligence (AI)
Are AI tools shaping your intentions more than you realize?
Uncover the subtle ways AI tools guide decisions and the importance of transparency in a world where our intentions are commodified.
3 must-follow marketing copy rules to win your prospects’ trust
Write compelling marketing copy that builds credibility, sets you apart from competitors and drives customer decisions.
What martech practitioners can learn from a NASA engineer
Learn from NASA’s approach to communication, testing and leadership to drive better outcomes in martech projects.
Marketing artificial intelligence (AI)
Are marketers trusting AI too much? How to avoid the strategic pitfall
Marketers risk losing their strategic edge by depending too much on AI tools. Here’s how to balance automation with critical thinking.
Marketing artificial intelligence (AI)
Don’t have the time to implement time-saving AI tools? Here’s what to do.
Too busy to implement AI? Break the cycle by eliminating inefficiencies, simplifying adoption and planning for long-term integration.
7 proven strategies for effective B2B customer retention
Nearly three-quarters of B2B revenue comes from existing customers. Here's advice on how to keep the accounts you already have.
Why full-funnel marketing is key to profitability
Reach your audience at every touchpoint and boost your profits with a multi-channel, full-funnel approach.
Stop defending your marketing budget — start proving its value
Shrinking budgets aren't a crisis but an opportunity to reimagine marketing. See how smart CMOs cut bloat and drive revenue.