McKinsey frames AI 2.0; Positionless Marketing delivers it
AI 1.0 saved time. AI 2.0 makes money. The marketers who win will be Positionless.
Optimove's latest articles
Gartner: 40% of agentic AI projects will fail, making humans indispensable
The failure rate is not about technology. It is about the humans deploying it... and the ones missing from the equation entirely.
McKinsey’s ‘Organize to Value’ a blueprint for evolving to positionless marketing
Analysis shows that unclear objectives, uncommitted leaders, a stagnant culture are the culprits behind failing operational transformations... not technology.
Peter Drucker warned us. Positionless Marketing is the answer
In turbulent times, structure, not talent, limits marketing performance. Positionless Marketing removes that constraint.
Think different: The Positionless Marketing manifesto
Assembly-line methods put marketers in a box. Technology removed it - marketers haven't noticed.
Marketing artificial intelligence (AI)
82% of marketers fail AI adoption (Positionless Marketing can fix it)
Research from Forrester and insights from Blain's Farm & Fleet reveal the real barrier isn't technology; it's how marketing work gets done.
What they don’t teach you about marketing at Harvard Business School: Being positionless
Positionless Marketing equates to do-it-now competence, powered by technology... not committees
AI in Marketing: Closing the Gap Between Promise and Performance
All marketing teams today have adopted AI in some form, but few are realizing its full potential. This is just one key finding from a 2025 Forrester survey of 153 marketing executives on how they are approaching AI, where it falls short, and what must change to unlock its value. This webinar will be a […]
How Clayton Christensen’s theory of disruptive innovation helps explain the rise of Positionless Marketing
Assembly-line marketing is obsolete. Positionless Marketing is the disruptive innovation transforming how brands connect with customers in real time.
How Dale Carnegie’s principles are foundational for Positionless Marketing
Why the habits behind "How to Win Friends and Influence People" are essential for today’s AI-enabled marketers.
The 7 habits of highly effective people is a blueprint for the Positionless Marketer
The habits that build personal excellence now essential for Positionless Marketers empowered to do anything and be everything.
How Deming’s 14 principles provide the foundation for Positionless Marketing
Why Positionless Marketing embodies Deming’s philosophy of efficiency and innovation.
Like Lin-Manuel Miranda or Gene Kelly; Marketers can now be triple threats
Marketers can now be triple threats with data, creative and optimization power.
Marketing artificial intelligence (AI)
In 2025, the AI-infused world will require humans bring strategy and judgement
The new marketer is “Position-less” empowered to achieve unprecedented levels of efficiency, execution, and personalization.
Stop killing customer engagement with assembly-line marketing: Embrace position-less marketing
Position-less marketing is the way marketers execute at scale free from marketing assembly line constraints.
How brands can turn the political ad blitz into an advantage
Stay ahead of the political ad wave with AI-Powered Precision
Position-less Marketers Empowered to Bring the ‘Personal Shopper’ Touch to Online
The Position-less Marketer is fueled to deliver hyper-personalized experiences online at the speed of a consumer's interaction with the brand.
Avoid customer journeys becoming a bad trip – be position-less
Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously.
Being position-less secures a marketer’s position for a lifetime
Clearing up any confusion around the term Position-less Marketer.
The rise of the position-less marketer
The position-less marketer is superpowered to drive their companies to outpace competition, engage audiences more effectively and improve business outcomes.
Marketing artificial intelligence (AI)
How to protect against and benefit from generative AI hallucinations
As AI takes center stage in marketing, it is subject to machine error – ironically, only humans can check fallibility.