Twitter gives brands DM buttons for people to open links, post pre-written tweets
Twitter is rolling out four buttons brands can attach to DMs to get people to do things on and off Twitter, like posting tweets and opening links.
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Using Bluetooth, beacons and NFC to personalize in-store shopping
At a time when brick-and-mortar retail stores are facing significant challenges, contributor Justin Freid suggests ways they could deploy new technologies to shore up their businesses.
Report: 2016 holiday quarter saw highest rate of digital influence on store visitation
Cuebiq report offers online-to-offline benchmarkingmetrics for nine verticals.
Facebook brings value metrics to campaigns to help advertisers target the best customers
New Facebook targeting options are becoming more robust, stepping outside of traditional impressions/clicks/conversions and delving into value.
NetLine brings company-targeting to its self-service content marketing portal
Long available via its managed services practice, company targeting means self-service marketers only pay for account-specific leads.
The adChain blockchain launches to rescue ad tech
Introduced by MetaX and DMA, it is designed to track digital advertising’s supply chain.
How Pinterest is teaching its computers to see
Pinterest has been developing computer vision technology since 2014 and is now applying it to visual search queries and ad targeting.
MarTech Today: The adChain blockchain, NetLine adds company-targeting & Apple’s Business Chat
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The adChain blockchain launches to rescue ad tech Jun 12, 2017 by Barry Levine Introduced by MetaX and DMA, it is designed to track digital advertising’s supply chain. Report: 2016 holiday […]
How to solve the mystery of what your customers really want
How well do you really know your customers? If your company is like most brands, you already realize that you don’t really know them at all. In fact, a 2015 study from Aberdeen Group found that just 4 percent of organizations are fully satisfied with their ability to ensure data-driven conversations with their customers. That’s […]
Marketing Day: Shooting video in-house, Snapchat ad guide & Apple’s Business Chat
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How to stop worrying about Google updates
Google is providing less information about algorithm updates these days, leaving SEOs scrambling for answers every time they experience a huge drop in traffic. But columnist Kristine Schachinger believes that all this panic is unnecessary. Read on to learn why.
Is AMP the answer to format fragmentation?
Columnist Barb Palser makes the case for Facebook and other platforms to adopt Accelerated Mobile Pages.
The value of applying artificial intelligence in display advertising
From increased efficiency in campaign management to stronger personalization, columnist Adam Grow explains how AI is changing the face of digital advertising.
Want to start shooting video in-house but still want a professional look? Here’s what to buy
Shooting your videos in-house can save you a lot of money, but it requires the right gear. Contributor Aden Andrus walks you through some affordable options that will meet your needs.
Brands are facing a whole new world of retail realities
Columnist James Green discusses the trends that are impacting struggling brick-and-mortar retailers and the strategies brands need to implement to survive.
A guide to Snapchat advertising as self-serve tool officially opens
Everything you need to know about Snapchat's ad formats, ad targeting options and ad pricing schemes.
Apple’s Business Chat is a powerful new channel for customer service & inbound sales
Although it follows efforts by Facebook and Microsoft, it has a number of innovative features the others don't.
Pew Report: The Internet of Things could drive people away from connectivity
With Elon University, the Pew Research Center asked 1,200 experts to envision whether the good outweighs the bad for the IoT.
MarTech Today: The IoT’s risks, Google’s exchange bidding & applying AI to display ads
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Pew Report: The Internet of Things could drive people away from connectivity Jun 9, 2017 by Barry Levine With Elon University, the Pew Research Center asked 1,200 experts to envision whether the […]
Marketing Day: YouTube’s top ads in May, CMO audit series & AdColony’s mobile video format
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
The top 10 YouTube ads in May earned a total 115M views, 87M belonged to Clash of Clans
The video game ranked No. 1 last month with 87.7 million views, while the No. 2 ad from Heineken generated a meager 6.5 million in comparison.
Voice search becomes voice action: A key talking point at SMX London
Columnist Andreas Reiffen recaps a session from SMX London that focused on the future of voice search -- and what search marketers must do to prepare.
What’s in a name? MMM, multi-touch attribution and cross-channel attribution compared
Attribution invokes a ton of buzzwords, and navigating them can be tricky. Columnist Alison Lohse walks you through the differences between marketing mix modeling, multi-touch attribution, and cross-channel attribution.
What you need to know about Referrer Policy
Seeing some confusing referrer data in your analytics program? It might be the result of an issue with 'noreferrer.' Columnist Patrick Stox explains Referrer Policy, which lets webmasters define the value of the referrer header in outbound links.
CMO audit series, Part 3: Media channels (it’s not what you think)
In part 3 of a series, columnist Scott Rayden takes a look at how ad tech has changed the game for our industry and outlines three core areas that will impact your ability to drive long-term growth from media channels.
Why notifications deliver great CX
Notifications are crucial for building trust and driving user engagement. Contributor Brent Sleeper explains why apps and services should be thinking about how customers experience notifications from the start.
Exchange bidding — Google’s answer to header bidding — is now in open beta
COMET, OpenX and Sovrn are among the seven third-party exchanges participating in the exchange bidding program.
Report: Facebook’s Instant Articles faster than AMP, both formats boost user engagement
Users spend 35 percent more time with AMP content than mobile web pages.
AdColony launches a new interactive mobile video format
Called Aurora, it offers in-video interactivity, 360-degree video, haptic rumbles, no buffering HD and high-end graphics.
Brandwatch adds a Reddit ‘mini-firehose’ to its social data
The social intelligence firm is now sifting the raw feedback of the web’s most opinionated community.
Blueshift’s AI helps platform focus on individuals and continuous journeys
The personalization platform is employing its AI to better respond to specific customers and would-be customers.
MarTech Today: AdColony’s new video format, Brandwatch adds Reddit & Sharethrough’s SSP update
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: AdColony launches a new interactive mobile video format Jun 8, 2017 by Barry Levine Called Aurora, it offers in-video interactivity, 360-degree video, haptic rumbles, no buffering HD and high-end graphics. Blueshift’s […]
Marketing Day: AdWords 2017 roadmap, Facebook Instant Articles & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Marketing artificial intelligence (AI)
The AdWords 2017 roadmap is loaded with artificial intelligence
What's on the horizon for Google AdWords? Columnist Frederick Vallaeys provides a behind-the-scenes look at some new AdWords features from a presentation at Google Marketing Next.
Facebook slots ads in Instant Articles’ Related Articles sections
All publishers in Facebook's ad network can now feature ads within "Related Articles" sections at the bottom of their Instant Articles.
Sharethrough’s latest SSP update aims to dramatically simplify ad ops for publishers
New Unified Auction features give publishers a view of all demand sources and make optimizations possible within the interface.
How a degree in theology led to a career in marketing for Slack’s top marketer
Get to Know Slack's Head of Global Marketing, Kelly Watkins.
The brand safety problem is bigger than the news cycle — and so are the solutions
Brand safety controversies emerge and then disappear again with the news cycle. But columnist Chuck Moran believes it's an ongoing issue with no quick fixes, and advertisers can't afford to be complacent.
Shopify’s business assistant bot Kit is now free to merchants
Through textual conversations, Kit recommends and implements a variety of marketing and management tasks for merchants.
KLM now offers flight help via Twitter and WeChat bots
The Dutch airline’s expansion beyond Messenger is another step in the bot-ization of customer service.