LiveRamp adds people-based search targeting to IdentityLink
Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google AdWords.
More from MarTech: Page 6
MarTech Today: LiveRamp adds people-based search targeting, KLM adds Twitter and WeChat bots, & Apple adds indoor mapping for malls
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: LiveRamp adds people-based search targeting to IdentityLink Jun 7, 2017 by Barry Levine Its new capability allows brands to add missing email addresses to their CRMs for search targeting with Google […]
What marketers need to know about the Apple WWDC announcements [Podcast]
In this week's show, our crew explains what Apple said this week about ad targeting and autoplay blocking in Safari, the new HomePod device and more.
Marketing Day: Apple’s Intelligent Tracking Prevention, Instagram Story ads & Facebook Canvas ads
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How Apple’s Intelligent Tracking Prevention works & why Google, Facebook could benefit most
The new solution has a 24-hour window that gives highly trafficked properties an even bigger advantage over third-party ad tech.
Beginners’ guide to Bing Ads management
Considering advertising on Bing but not sure where to start? Columnist John Lincoln provides a handy guide for PPC newbies looking to get started with Bing Ads.
Instagram’s direct-response Story ads are available for self-serve buys
Ads within Instagram's Stories feed can prompt people to swipe up to visit a brand's site or install its mobile app.
Wall Street Journal’s Google traffic drops 44% after pulling out of First Click Free
Despite less traffic, paid subscriber conversion said to be up fourfold.
Location data predictive of retail store closures
inMarket loyalty report suggests which retailers will be the next ones to go.
Two social media attribution models to use instead of single-touch
Contributor Sweta Patel walks you through the three main social media attribution models to help you understand which approach will work best for your organization.
Facebook adds templates for Canvas ads, extends iAd-like format to Collections
Advertisers can pick from three plug-and-play templates and now use Canvas posts in Facebook’s shoppable Collection ads.
Reducing chaos and stress in email marketing
While email marketing is a powerful way for marketers to communicate, it can also be chaotic. Columnist Jose Cebrian shares tips to help you cope with the stress and get organized.
Janrain offers one of the first GDPR portals for consumer data management
The identity management provider’s new Consent Lifecycle Management provides data management screens for visitors to its clients' sites or apps.
MarTech Today: Janrain’s GDPR portal, Segment’s cross-site tracking & Apple’s HomePod
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Janrain offers one of the first GDPR portals for consumer data management Jun 6, 2017 by Barry Levine The identity management provider’s new Consent Lifecycle Management provides data management screens for […]
How AI is disrupting major industries
Advances in artificial intelligence tend to provoke polarizing reactions for most people. One, a dystopian anxiety where humans huddle in fear of their metallic overlords. Or two, a utopian futurist society where humans are freed from mundane labor and complex challenges are solved by machines. Wherever you fall on the AI anxiety spectrum, the fundamental […]
Segment can now track users across sites without third-party cookies
The data connection service is employing a common ID for first-party cookies from a brand’s multiple sites.
Marketing Day: Ecommerce SEO, Pinterest’s 1st ad campaign & Snap acquires Placed
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Three ways B2B manufacturers can capitalize on ‘Made in the USA’ searches Jun 6, 2017 by Dianna Huff In the third and final installment of her three-part series on marketing American-made products, […]
Focus on these 5 areas to deliver big results in ecommerce SEO
Need to improve SEO for your large-scale ecommerce site and don't have the bandwidth to optimize content on a page-by-page basis? Check out these tips from columnist Brian Patterson.
People-based measurement is the new black
Ad tech and CRM are converging, and columnist Jordan Elkind believes the need for people-based measurement has never been greater.
95% of online shoppers say a positive return experience drives loyalty [Report]
Narvar found almost all consumers surveyed would buy again from a retailer if they were satisfied with the return process.
Revcontent takes first step in its new ‘Truth Initiative’
The content recommendation service says this initiates a new effort to better filter out fake content and fake news sites.
The next tech innovation to help marketers engage live audiences: Voice
Columnist Malcolm Cox believes audio and voice recognition devices are set to become a marketer's best friend, helping to target consumers as they're actively considering what to purchase.
How to grow your email marketing list without resorting to shortcuts
How can you grow your email list -- without the risk and expense of purchasing one? Columnist Scott Heimes shares three tips to help you increase your email subscriber base.
Report: 67% of US marketers have paid to promote video on Facebook in past year
A new Animoto survey shows marketers are focused most on Facebook but plan to boost social video investments on YouTube, Twitter and Instagram, too.
MarTech Today: Revcontent’s ‘Truth Initiative,’ people-based measurement & Safari’s third-party blocking
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Revcontent takes first step in its new ‘Truth Initiative’ Jun 5, 2017 by Barry Levine The content recommendation service says this initiates a new effort to better filter out fake content […]
Pinterest’s first US ad campaign spans Times Square, Facebook, Instagram, Mic and New York Times
Pinterest will run billboards in Times Square, ads on Facebook and Instagram and branded content on Mic’s and The New York Times’s sites.
Snap acquires Placed to better measure in-app ads to in-store sales
Placed is able to attribute brand’s digital, TV and out-of-home campaigns to store visits and in-store sales.
Apple introduces HomePod: A premium speaker with Siri
The device will compete with Google Home and Amazon Echo, but Apple is trying to distinguish it with sound quality and privacy features.
Marketing Day: A featured snippets primer, YouTube updates creator guidelines & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
How to rank for ‘position 0’ in 3 simple steps: A featured snippets primer
What is a featured snippet, and how can you position your content to rank for one? Columnist Stephan Spencer explains this search feature and provides tips for optimizing your pages for it.
WWDC: Safari will block third-party ad trackers from following users around the web
Trackers will not be able to use browsing behavior for ad targeting.
Google updates YouTube creator guidelines for ad-friendly content
For advertiser brand safety protections, hateful and incendiary content will not be monetized.
Beyond the martech stack: It takes an orchestra to solve the customer experience
The vision of a customer-focused single entity is becoming the Holy Grail for brands.
A tale of two cake smashes: How to choose between live and recorded video
Should you use prerecorded or live video? Contributor Brent Hieggelke discusses what he learned from a “cake to the face” experiment and how to choose the right fit for your organization.
In Massachusetts, retailers’ cookies will soon lead to sales tax
The Bay State is saying that online stores providing cookies or apps to their Massachusetts customers have a ‘presence’ in that state.
MarTech Today: Cookies with sales tax, interactive out-of-home & the future of programmatic TV
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: In Massachusetts, retailers’ cookies will soon lead to sales tax Jun 2, 2017 by Barry Levine The Bay State is saying that online stores providing cookies or apps to their Massachusetts […]
The perfect structure for managing profitable shopping ads
When you start advertising on a new platform, deciding how to structure things can be scary because there’s the risk that a bad decision now could hamper your future efforts. So if you’re new to managing shopping ads, or you’re looking for some fresh ideas to revive underperforming campaigns, I’ll show you my ideal shopping […]
Marketing Day: Google ad-blocking news, LinkedIn’s Matched Audiences & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Not your father’s billboards: Interactive out-of-home is coming of age
Projects from National Geographic and others use outdoor displays as giant kiosks, social media outlets, weather-responding screens and more.
Is your information architecture costing your ecommerce web shop millions in lost sales?
Solid information architecture is a key ingredient in any successful SEO program, as it can help or hinder search engine crawlers. Columnist Trond Lyngbø provides tips for ecommerce sites looking to optimize their site structure.