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Nick Yang

About Nick Yang

Nick Yang is the Head of Media at 55, and has over 10 years of experience working across Media Ad Tech across agency and publisher-side. At 55, Nick leads the solution design and implementation of various global media projects - such as the setup of bespoke attribution models and the rollout of a cookie-less 1st Party marketing data strategy.

Nick Yang's latest articles

Marketing attribution

Modeled behavior: A future-proofed new measurement strategy

Rather than shying away from modeled attribution, marketers should look to further understand and wholeheartedly embrace it.

Nick Yang | Nov 7, 2022 at 9:37 am ET

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Nick Yang's latest articles

Modeled behavior: A future-proofed new measurement strategy