Contributor

Zoe Ashbridge

About Zoe Ashbridge

Zoe Ashbridge is a Senior SEO Strategist and Co-Founder at forank. Zoe has a background in digital marketing and digital project management. Zoe supports businesses worldwide with actionable SEO strategy for internal teams, consultancy and search engine marketing implementation. Zoe writes about SEO, Digital Marketing and Entrepreneurship.

Zoe Ashbridge's latest articles

URL parameters: A marketer’s guide to management and best practice

Learn the dos and don'ts of URL parameters. Leverage analytics, personalization, and authentication without sacrificing SEO.

Zoe Ashbridge | May 9, 2025 at 10:19 am ET

What is website retention rate (and why it matters for B2B brands)

Improve your B2B website retention rate with strategies that drive deeper engagement, better lead quality, and stronger sales pipeline performance.

Zoe Ashbridge | Apr 11, 2025 at 9:21 am ET

Search marketing

Click-through rate (CTR) in B2B: Benchmarks & how to improve

Learn what click-through rate means in B2B marketing, see CTR benchmarks by channel, and get proven strategies to improve CTR across email, ads, and SEO.

Zoe Ashbridge | Apr 9, 2025 at 2:23 pm ET