Social bookmarking pioneer Delicious heads to the dead pool
Recently acquired by Pinboard, the site will stay online but will stop taking bookmarks on June 15.
More from MarTech: Page 7
Don’t be tardy! Back-to-school searching starts in July — plan campaigns now
It's not too early to start planning your back-to-school campaigns. Columnist Purna Virji from Bing suggests some ways to help you win over back-to-school searchers and stay a step ahead of the competition.
Google confirms it will start blocking ‘annoying’ ads on Chrome next year
A new report will notify publishers when ads on their sites don't meet the Better Ads Standards and enable them to take action before ads are blocked on their sites.
Finally getting (Linked)In on the retargeting action
LinkedIn’s official rollout of Matched Audiences in April highlighted new audience targeting options. Columnist Laura Collins explains why retargeting works and why advertisers should be taking advantage of the changes.
AOL launches SDK-based header bidding for mobile apps
The company says this is the first such offering that lets apps readily jump on the header bidding bandwagon.
The future (and present) of programmatic TV
Columnist Grace Kaye takes a look at the current state of programmatic TV advertising and predicts what we can expect to see within the next few years.
Beyond the martech stack: It takes an orchestra to solve the customer experience
The vision of a customer-focused single entity is becoming the Holy Grail for brands.
MarTech Today: AOL’s header bidding for apps, Coke’s chief technologist & Apple’s upcoming smart speaker
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: AOL launches SDK-based header bidding for mobile apps Jun 1, 2017 by Barry Levine The company says this is the first such offering that lets apps readily jump on the header […]
Report: Google’s Chrome ad blocker coming to both PC and mobile ‘within 6 months’
Ads on sites that don't follow Coalition for Better Ads guidelines will be blocked.
Marketing Day: Data management, Skype mimics Snapchat & CMO interviews
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
B2B CMOs and CIOs: It’s time to rethink data management
Effective data management is critical to B2B digital marketing success. Columnist Sonjoy Ganguly explains how implementing a rich, B2B-focused data structure and collaborating with the right strategic partners can make all the difference.
Diving into the new SiriusDecisions Demand Unit Waterfall
Columnist John Steinert discusses the new SiriusDecisions Demand Waterfall, which helps align sales and marketing on what B2B demand really is and how to find it through the concept of the "Demand Unit."
Microsoft clones Snapchat’s Stories for its reimagined Skype experience
Microsoft also sees the app as a search and discovery tool.
The Path to CMO with SAP Ariba’s Alicia Tillman [Podcast]
In this week's show, our "Path to CMO" series continues as we visit with SAP Ariba's Alicia Tillman to learn about her marketing career and ... selling tickets to a beach?
Meet Aetna CMO David Edelman at MarTech in Boston
I am thrilled that one of the pioneers of marketing-led digital transformation will be keynoting at MarTech! Former McKinsey consultant and current Aetna CMO David Edelman will talk about his experiences helping dozens of leading brands rethink marketing in a digital world. He’ll also discuss leading Aetna’s digital transformation and customer experience pivot. Don’t miss […]
Google launches new system to tackle cross-device measurement for display & video ads
The Ads Data Hub is designed to give marketers impression-level insights for YouTube, DoubleClick and Google Display Network campaigns.
5 key ecommerce & retail trends from Mary Meeker’s Internet Trends report
A look at how mobile and online commerce are changing the retail landscape.
Salesforce unveils a new Partner Relationship Management application in its Sales Cloud
It provides the tools so non-tech users can quickly spin up a partner portal.
TurnTo Networks enters review syndication with ‘first open network’
Its Open Review Syndication network is designed to lower the barriers for brands to distribute user reviews on their sites to retailer sites.
Why email marketing has lasted five times longer than your first marriage
After four decades (and counting), email marketing is still going strong. Columnist Jason Warnock discusses how brands and marketers can make the relationship last even longer.
The marketing career advice that no one gave me
According to contributor Travis Caldwell, there are some things you just have to learn the hard way: If you're not moving up, you're moving back.
Takeaways for marketers from a conversation with Coke’s chief technologist
Columnist Rob Rasko chats with Alan Boehme, CTO of Coca-Cola, about how the soft drink giant is evolving technologically by creating a bridge between their company and the entrepreneurial community.
Instagram ads can now link to brands’ Messenger accounts, bots
Brands’ links can be attached to photo, video and carousel ads on Instagram and use referral codes to open a specific messaging thread on Messenger.
MarTech Today: TurnTo’s ‘first open network’ for brand reviews, Salesforce’s new Partner application & rethinking data management
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: TurnTo Networks enters review syndication with ‘first open network’ May 31, 2017 by Barry Levine Its Open Review Syndication network is designed to lower the barriers for brands to distribute user […]
Report: Apple’s Siri-powered virtual assistant could be announced next week
The smart speaker will need to be more than just a "me-too" device to succeed.