Marketing Day: CMOs at the wheel, social video for SMBs & IBM’s Watson
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
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4 reasons the Demand Unit Waterfall is perfect for ABM
Columnist Peter Isaacson takes a close look at SiriusDecisions' revised framework and explains why it's a huge leap forward for Account-Based Marketing.
Confessions of a marketing automation addict
Marketing automation is the future for digital marketers. But Mary Wallace, a columnist and marketing automation junkie, explains why in-person events and direct mail still have their place in the marketing mix.
An introduction to conversational commerce and bots
Bots are sweeping the digital landscape, giving consumers even more ways to interact with their favorite brands. Columnist Christie Olson believes it's high time for marketers to think about how to incorporate bots into their digital strategies.
A deep dive into online-to-in-store attribution
Columnist Michael Della Penna walks you through the various methodologies used to understand the impact of impressions on in-store visits and how they affect campaigns.
Why is Amazon buying Whole Foods? The opportunity of online grocery [Podcast]
In this week's show, ChannelAdvisor's Scot Wingo explains why the world's top ecommerce company is spending billions on a grocery store chain.
Computer Vision Test: Amazon v. Google v. IBM v. Microsoft v. Pinterest
A comparison of major tech companies’ computer vision technologies based on the labels they affixed to 10 photos.
More than 75 percent of retail passes in Apple Wallet are the result of peer sharing
Each mobile wallet pass is shared, on average, with 3.3 other mobile devices.
It’s time for SMBs to go all in on social and mobile video
Due to tight budgets and time restraints, video is still a hurdle for many small business owners. But columnist Jordan Kasteler explains why video adoption should be a matter of “when” and not “if” for SMBs.
LivePerson offers first out-of-box integration with IBM’s Watson Virtual Agent
Watson’s sophisticated bot can complete user inquiries up to half of the time, without having to hand off to a live agent.
MarTech Today: Sonobi’s cookie-less ad marketplace, LivePerson with IBM’s Watson & marketing automation addiction
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Major publishers band together against the ‘walled gardens’ in Sonobi’s cookie-less advertising marketplace Jun 21, 2017 by Ginny Marvin Combined, the publishers deliver an audience of more than 150 million signed-in […]
Marketing Day: Snapchat’s Snap Map, Amazon’s Prime Wardrobe & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
What link builders really want you to know
Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters.
Snapchat’s Snap Map plots Stories by location but not ads (yet)
Snapchat users can browse Stories by location, which could eventually put the app more prominently on the map with location-minded marketers.
Advanced testing: What 4,000 A/B tests can teach you
Contributor Jason Puckett summarizes a presentation from SMX Advanced 2017 on lessons learned from 11 years of conversion optimization. In it, speaker Ayat Shukairy explains what's critical for the success of any A/B testing program.
The new marketing mandate: Learn fast
Marketing technologists find themselves in the unique position to mentor their fellow marketers as the landscape changes rapidly. Contributor Justin Dunham explains how.
Amazon’s new Prime Wardrobe program is another swing at traditional retailers
Currently in beta, the program will let shoppers try on clothing and shoes at home before deciding to purchase.
Stackla adds a Co-Pilot to recommend which user content should be published
The machine learning-based tool also suggests the best audience segments for engagement with that content.
D’oh! Three common content promotion mistakes
Coming up with an effective content promotion strategy can be trickier than you might think. Columnist Andrea Lehr highlights three common mistakes marketers make and offers tips on how to avoid them.
With brand safety in mind, YouTube steps up efforts to ‘fight online terror’
Among the four steps the company outlined is a new effort that will remove ads from extremist videos that don't expressly violate YouTube policies.
Tobii Pro now invisibly tracks users’ eyes in VR
The company has installed its tech inside HTC Vive headsets, so marketers and others can readily track attention paths.
Markerly offers white-labeled influencer network
The cloud-based “build-your-own-network” service can be populated with an agency's or brand’s influencers, or Markerly can provide theirs.
MarTech Today: Assessing AI, Tobii Pro’s eye-tracking in VR & Stackla’s Co-Pilot for UGC
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Everyone says they offer AI. Here’s how to assess those claims. Jun 20, 2017 by Barry Levine It seems that every tool and platform is adding artificial intelligence. Here’s a guide […]
Marketing Day: Instagram Stories, SEO for brand protection & PPC strategies
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Questions are the center of great websites Jun 20, 2017 by Brian Massey When you’re optimizing a campaign or website, it’s easy to become fixated on having all the answers. But columnist […]
What advanced SEOs need to know about algorithm updates
Columnist Casie Gillette recaps a session from SMX Advanced on how to identify and respond to algorithm updates in an era where they are rarely announced or confirmed by Google.
7 changes by Facebook that make it a real local search player
Columnist Wesley Young looks at recent improvements Facebook has made -- and functionality being tested -- that may position the social media giant to compete with Google in the area of local search.
Five indicators of whether you’re doing everything you should with your business’s data
You think you're doing pretty well until a colleague comes back from a conference spouting buzzwords and asking questions. Columnist Jeff Allen gets past the hype and reveals the key questions you should be asking about your company's data practices.
Questions are the center of great websites
When you're optimizing a campaign or website, it's easy to become fixated on having all the answers. But columnist Brian Massey explains how generating questions can lead you to success.
Instagram Stories daily audience hits 250M, adds live Story replays
To boost viewership more, Instagram adds option to share live Story replays for up to 24 hours.
Everyone says they offer AI. Here’s how to assess those claims.
It seems that every tool and platform is adding artificial intelligence. Here's a guide for marketers who want to kick the tires.
MarTech Today: IAB’s draft header bidder standard, past the hype of data practices & more
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IAB posts draft standard for header bidding containers Jun 19, 2017 by Barry Levine The eight-page document, now out for comments, outlines tech considerations for how the containers should integrate with […]
SEO: The missing piece in brand protection
Columnist Bobby Lyons outlines the ways in which search engine optimization (SEO) is critical in building and defending your brand's reputation online.
PPC strategy: Planning beyond the click
Your paid search campaign may be getting a lot of clicks, but are you really making the most of them? Columnist Amanda Evans discusses how to succeed by focusing on the post-click experience.
How to set up a successful revenue-generating demand gen system
Some marketers hurtle headlong into gathering leads without considering the strategic framework surrounding the effort. Contributor Sweta Patel explains how to set up a system to maximize the quality and quantity of demand generation.
Marketing Day: Interbrand CMO interview, Salesforce’s State of Marketing report & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Customer engagement in the age of mobile, social and messaging
As the lines between mobile, social and messaging become more and more blurred, contributor Rob Begg takes a look at how marketers will need to adapt to reach consumers.
IAB Tech Lab posts draft standard for header bidding containers
The eight-page document, now out for comments, outlines tech considerations for how the containers should integrate with ad servers.
Salesforce’s ‘State of Marketing’ Report: Customer experience takes center stage
This 4th annual survey also shows AI as a leading tech because it can improve efficiency, data value and personalization.
Pega, Merkle launch Unified Data Management Platform
The new offering lets Pega’s Decision Hub choose in real time the ads delivered to customers, based on recent purchases or other responses.
Five indicators of whether you’re doing everything you should with your business’s data
You think you're doing pretty well until a colleague comes back from a conference spouting buzzwords and asking questions. Columnist Jeff Allen gets past the hype and reveals the key questions you should be asking about your company's data practices.