Content silence means your strategy is broken. Here’s how to fix it.
If your social posts aren't getting traction, it's not the algorithm. Create content that gets seen by the right people and drives results.
Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Stephanie Trovato is an experienced marketer and content expert in the B2B space with a background in international trade and marketing analytics. A multi-channel storyteller and strategist with over a decade of copywriting and content marketing experience, Stephanie's expertise spans the marketing, technology, SaaS, eCommerce, and workplace management industries. Her work has been featured on many industry-leading sites, including Oracle, Evernote, HubSpot, Investopedia, and Forbes, as well as dozens of business websites. She earned her BS in International Trade & Marketing at FIT in NYC and lives in NY.
If your social posts aren't getting traction, it's not the algorithm. Create content that gets seen by the right people and drives results.
Stephanie Trovato | Jun 16, 2025 at 9:00 am ETMake paid social profitable with smart platform choices, strong creative, sharp targeting and advanced tactics that amplify ROI.
Stephanie Trovato | May 16, 2025 at 8:00 am ETWith privacy updates, smarter audiences and stricter inbox rules, here’s how to modernize your email strategy.
Stephanie Trovato | Apr 18, 2025 at 11:53 am ETMaximize your email marketing ROI with three simple yet powerful automations — welcome series, abandoned cart and re-engagement.
Stephanie Trovato | Mar 12, 2025 at 11:18 am ETIf your social ads aren’t converting, your creative, targeting or landing page might be the culprit. Find out what’s holding you back.
Stephanie Trovato | Feb 21, 2025 at 11:04 am ETExpand your reach and efficiency by transforming core content into multiple assets tailored for various platforms — an in-depth guide.
Stephanie Trovato | Jan 21, 2025 at 10:22 am ETCraft CTAs using psychology and design principles to drive engagement, increase conversions and build trust with your audience.
Stephanie Trovato | Dec 19, 2024 at 10:13 am ETLearn the key metrics, tools and strategies to unlock user behavior insights and create a more engaging site experience.
Stephanie Trovato | Nov 15, 2024 at 12:50 pm ETBreak down silos between sales and marketing to drive revenue growth through shared goals, streamlined processes and collaboration.
Stephanie Trovato | Oct 9, 2024 at 10:47 am ETLearn to anticipate customer needs, provide instant value and optimize your marketing for brief, high-intent interactions.
Stephanie Trovato | Sep 18, 2024 at 10:23 am ETLearn to measure ABM success with our guide on the essential metrics that go beyond traditional tracking and drive real business impact.
Stephanie Trovato | Aug 16, 2024 at 10:57 am ETLearn to measure ABM success with these essential metrics that go beyond traditional tracking and drive real business impact.
Stephanie Trovato | Jul 22, 2024 at 9:39 am ETCraft engaging email campaigns that stand out. Learn key strategies for subject lines, personalization, visuals and timing for success.
Stephanie Trovato | Jun 18, 2024 at 3:00 pm ETHow to effectively automate customer touchpoints with personalized strategies and timely interactions to boost engagement and enhance relationships.
Stephanie Trovato | May 22, 2024 at 9:18 am ETCaptivate your audience at every step, from awareness to decision-making, with strategic content that turns prospects into loyal customers.
Stephanie Trovato | Apr 16, 2024 at 9:55 am ETCraft compelling content that guides your audience from initial interest to confident purchase, enhancing connection and conversion.
Stephanie Trovato | Mar 20, 2024 at 10:11 am ETMarketing artificial intelligence (AI)
From automated video editing to writing assistants, explore how AI is transforming multimedia content creation.
Stephanie Trovato | Feb 21, 2024 at 11:58 am ETLearn how to craft narratives that engage, resonate and drive action, turning complex B2B concepts into relatable stories.
Stephanie Trovato | Jan 16, 2024 at 9:22 am ETHere's how to craft compelling B2B case studies that resonate with decision-makers, blending narrative and data for maximum impact.
Stephanie Trovato | Dec 19, 2023 at 12:03 pm ETTurn monotonous B2B emails into personalized conversations. Learn how to create engaging experiences that speak directly to your audience.
Stephanie Trovato | Nov 20, 2023 at 1:22 pm ETTake a deep dive into the metrics and intangibles of influencer marketing for B2B and how it can amplify trust, authenticity and brand resonance.
Stephanie Trovato | Oct 17, 2023 at 10:25 am ETUncover the transformative power of marketing automation to elevate your ROI, nurture leads and create unforgettable customer journeys.
Stephanie Trovato | Sep 26, 2023 at 9:55 am ETDiscover the power of conversational email marketing, transitioning from campaigns to personalized interactions to enhance subscriber engagement.
Stephanie Trovato | Jul 25, 2023 at 9:41 am ETExplore why employee advocacy could be a game-changer, with practical tips, examples and actionable steps to get started today.
Stephanie Trovato | Jun 21, 2023 at 10:39 am ETMarketing artificial intelligence (AI)
Discover how to balance AI with human creativity when creating B2B content to achieve greater marketing success.
Stephanie Trovato | May 26, 2023 at 10:04 am ETLearn how to use effective CTAs in your content and email marketing for a seamless customer journey.
Stephanie Trovato | May 3, 2023 at 9:45 am ETLearn how conversational marketing improves customer engagement, accelerates sales cycles and builds relationships with B2B buyers.
Stephanie Trovato | Apr 3, 2023 at 9:44 am ET