Patent 1 of 2: How Google learns to influence and control users
Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions.
Columnist Dave Davies does a deep dive into a recently granted Google patent that describes how your data and context could be used to influence your future actions.
Placed CEO David Shim says demand for offline attribution at a tipping point.
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
This is the first time Innovid can follow an individual from device to device, and the first partnership by Tapad with a global ad provider.
Adobe reigns above the others, but no tool covers all 15 capabilities -- yet.
When it comes to making a big impact on the customer experience, the 80/20 rule has never been truer. So pick the right battles and get started, advises contributor Brent Sleeper.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The first Forrester Wave on Digital Intelligence tools tackles customer interaction Apr 11, 2017 by Barry Levine Adobe reigns above the others, but no tool covers all 15 capabilities — yet. […]
MarTech is different in a couple of key ways that make it a must-attend experience for marketing leaders. MarTech is independent and not owned by a vendor. We don’t have axes to grind (or sales targets to meet) when it comes to any technology or platform. Speakers are selected based on their professional chops to […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web
According to a report from Variety, the French video platform is planning to move away from user-generated content.
Does your company or client sell American-made products? Columnist Dianna Huff kicks off her three-part series with recommendations for marketers on how to best showcase this quality in organic and paid search results.
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
You can't craft a winning content strategy without a solid foundation. Columnist Rebecca Lieb lays out four foundational elements you need to put into place before creating your content strategy.
As marketers continue to struggle with brand safety, columnist Malcolm Cox outlines the questions every marketer needs to ask to ensure their brand is delivering its unique "point of view" across the right outlets.
San Francisco-based startup employs AI and human experts to decipher narrative threads surrounding brands, and then offer strategic actions.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Protagonist’s new platform finds the stories told about brands Apr 10, 2017 by Barry Levine San Francisco-based startup employs AI and human experts to decipher narrative threads surrounding brands, and then […]
Says the integrations will bring scale to brand-safe programmatic ad targeting.
To run branded heart campaigns in Periscope videos, advertisers must go through Twitter's sales team and pay a flat fee.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook adds more minutes-viewed metrics, adjusts period-based measurements and removes aggregate 10-second view count.
Conducted by native ad platform Nativo, the study looked at native ad spends for 10 different verticals, including Food and Drink, Automotive and CPG.
Partnerships provide independent verification for video ad viewability and audience metrics.
Columnist Christian Sculthorp surveyed industry experts to find out where they look for easy wins when taking on a new SEO campaign. Here is some of their advice.
Looking to take your ecommerce business to the next level? Columnist Trond Lyngbø has some SEO and content marketing advice for web shops.
Don't let "quantity over quality" be the mantra of your mobile-first business plan. Contributor Shani Rosenfelder explains why recent changes mean marketers need to pay more attention to engagement and metrics.
Over the past year or so, Facebook has attracted a million new advertisers roughly every six months.
It's not the technology that's keeping you from building a successful messaging program. Columnist Jose Cebrian explains why you need the people, skills and metrics to get the most out of your technology.
Contributor Paul Kontonis believes marketers need to move past the term "influencer marketing" and instead embrace change and implement the six phases of influence marketing.
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Two new reports: Many consumers afraid of, and confused by, artificial intelligence Apr 7, 2017 by Barry Levine Separate studies by Pegasystems and InsideSales depict ‘fear and confusion,’ but offer some strategies […]
Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing share rapidly: retail product search. Historically, it’s been one of Google’s biggest moneymakers, with retail search accounting for at least 25 percent of total search revenues. A recent study by BloomReach indicates […]
New enhancements make it easier to estimate Facebook Ad results and find more data on how you are reaching specific audiences.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook has also started testing buttons for people to sign up for a publisher’s digital subscription free trial and to install its app.
Separate studies by Pegasystems and InsideSales depict ‘fear and confusion,’ but offer some strategies for AI-using businesses.
In our latest column, Editor-In-Chief Matt McGee introduces Marketing Land's new home page and explains how and why you'll sometimes see the same headline on two of our sites.
The new Sticky AdVantage service can analyze more kinds of ads -- and provide more campaign feedback -- than the company’s previous AdEmotion.
In the fierce battle for attention in the App Store, how do you stay ahead of the competition? Contributor Gilad Bechar shares 5 trends and App Store Optimization tactics that can help you.
Despite all the buzz around it and a heady IPO, some industry observers are asking if Snapchat's glory days are over. Columnist Laura Collins looks at what the future has in store for the social media network.
In this week's show, our "Path to CMO" series continues as we visit with Taco Bell's Marisa Thalberg to learn about her marketing career and ... weddings at Taco Bell?