More from MarTech: Page 5

Digital transformation

MarTech Today: Forrester on Digital Intelligence, hacking for local presence management & Innovid adds cross-device targeting

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The first Forrester Wave on Digital Intelligence tools tackles customer interaction Apr 11, 2017 by Barry Levine Adobe reigns above the others, but no tool covers all 15 capabilities — yet. […]

Digital transformation

MarTech Today: Protagonist finds brands’ stories, hacking Alexa for customer experience and perfect one-to-one customer segmentation

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Protagonist’s new platform finds the stories told about brands Apr 10, 2017 by Barry Levine San Francisco-based startup employs AI and human experts to decipher narrative threads surrounding brands, and then […]

Digital transformation

MarTech Today: Consumers and AI, Amazon’s Alexa skill dashboard & Twitter adds direct messages to chatbots

Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Two new reports: Many consumers afraid of, and confused by, artificial intelligence Apr 7, 2017 by Barry Levine Separate studies by Pegasystems and InsideSales depict ‘fear and confusion,’ but offer some strategies […]

Performance marketing

Watch this retail space: 2017 retail prediction

Google has dominated consumer search for nearly 20 years. While this dominance continues today, there is one area of search where it is losing share rapidly: retail product search. Historically, it’s been one of Google’s biggest moneymakers, with retail search accounting for at least 25 percent of total search revenues. A recent study by BloomReach indicates […]

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