Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: 6 ways that IBM Watson is changing digital marketing Apr 17, 2017 by Barry Levine The remote availability of “genius-as-a-service” profoundly changes how demand is generated, sales are made and customers […]
The threat of negative SEO is remote but daunting. How easy is it to for a competitor to ruin your rankings, and how do you protect your site? But before we start, let’s make sure we’re clear on what negative SEO is, and what it definitely isn’t. Negative SEO is a set of activities aimed […]
One of the questions we get frequently is “who goes to MarTech?” Makes sense. You want to know if there will be others like you to meet, share ideas and make valuable professional connections when deciding to invest in attending. The overwhelming majority of attendees are managers with marketing-decision responsibilities. In fact, nearly 70% of […]
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Get answers to your marketing automation questions Apr 17, 2017 by Digital Marketing Depot Got questions about marketing automation? MarTech Today’s B2B Marketing Automation Platforms: A Marketer’s Guide has you covered. The […]
With a plethora of mobile marketing technologies to choose from, how do you find the right fit for your organization? In Part 2 of a series, columnist Scott Rayden lays out the elements you need to build a strong mobile strategy.
Columnist Chuck Moran explains how the lessons learned from the evolution of ad tech over the years can be applied to martech.
Carriers and OEMs will no longer be required to pre-install Google apps on handsets, can strike deals with other developers.
The Auditor -- which TapInfluence says is the first of its kind -- tells brands and influencers in the network whether acknowledgement of sponsorship passes Federal Trade Commission guidelines.
Contributor Jim Dicso takes us on a walk down memory lane, reminding us of how online video has developed and where we are today.
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: TapInfluence adds tool to automatically check influencers’ posts for FTC compliance Apr 14, 2017 by Barry Levine The Auditor — which TapInfluence says is the first of its kind — tells brands […]
In the world of digital marketing, the ever-increasing number of consumer devices and competing messages is making it harder than ever to connect with your target audience. With consumer attention spans at an all-time low, how can you ensure that your campaigns, bids and budgets are reaching the right people for maximum ROI? Personalization can […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Here’s your chance to contribute and be recognized for your own martech sense of humor by participating in the MarTech Cartoon Caption Contest. Please take a moment to come up with a creative caption for the above cartoon by Thursday, April 27 at midnight EST.
Advertisers in the marketplace receive refunds if ads are served alongside non-brand-safe content.
In this week's episode, we chat with Darren Shaw about the just-released Local Search Ranking Factors survey and discuss what marketers need to know about local SEO in 2017.
Turner’s comedy-centric studio uses hours-long broadcasts, proprietary software and off-Facebook experiences to average nearly 680,000 live views.
Is your affiliate marketing program meeting federal guidelines? Columnist Adam Weiss sits down with his company's compliance guru to discuss how advertisers can stay on the right side of the law.
The biggest problem was missing or incorrect NAP data.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Sprinklr, the former social platform, emerges this week as a customer experience cloud Apr 13, 2017 by Barry Levine The company is launching an expanded version of its Experience Cloud, oriented around […]
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Google has stated that "content" is among its top three ranking factors, but what makes content "good" from an SEO perspective? Columnist Nate Dame outlines what makes high-quality SEO content.
Columnist Alison Lohse offers a framework around which to structure your attribution program and stay aligned to organizational goals by strategically balancing efficiency, scale and testing.
With the General Data Protection Regulation (GDPR) clock winding down, companies are scrambling to decipher what it means for their business and how to become compliant. Columnist Josh Manion explains.
A good website audit is important for getting a holistic view of your site's SEO health. Columnist Pratik Dholakiya explains which mistakes to avoid when conducting a website audit.
The San Francisco company now offers location-targeting and offline attribution for a complete range of ad types on mobile and desktop.
What should you do if the leader of the free world calls out your brand on Twitter? Columnist John Donnelly III analyzes two recent cases and offers tips.
Instagram’s eight-month-old Snapchat clone is now bigger than the original and adds several more new Snapchatty features.
Contributor Matt McGowan explains why Google's announcement that users can now send and request money in Gmail on Android is a huge boon for email marketers and ESPs.
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
The company is launching an expanded version of its Experience Cloud, oriented around social but encompassing multiple channels.
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: What the GDPR means for your business Apr 12, 2017 by Josh Manion With the General Data Protection Regulation (GDPR) clock winding down, companies are scrambling to decipher what it means […]
Ad effect is short-lived but gets massive secondary exposure because of novelty.
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Unsure about how your programmatic spending is being converted into media inventory? Columnist Grace Kaye breaks down the costs of a typical programmatic campaign so that you don't have to be left in the dark.
Columnist Andrew Dennis outlines the research necessary to provide a solid foundation for your link-building strategy.
The integrations are the first third-party expansions for Taykey's Trend Advertising product.
Snapchat is measuring how many visitors its ads send brick-and-mortar locations and giving brands new ways to drive that foot traffic from the app.
The exchange aims to expand programmatic access to mobile video inventory beyond Snapchat and Facebook.
A recent study released by Google claims that fewer than 0.5% of local searches lead to fake listings. But is this number misleading? Columnist and local search expert Joy Hawkins takes a deep dive.
After taking a year off, latest version of survey again features educated opinions from almost 40 local search experts.