Newest perk for Amazon Prime members? NFL football livestreams
Amazon reportedly spends about $50 million to livestream 10 games, five times more than what Twitter paid in 2016.
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Marketing Day: Facebook Canvas ads, Android OS surpasses Windows & live video
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Facebook’s Canvas ads get easier to create (and recreate) with new API
Canvas API enables brands to automate the production process through third-party marketing tools.
P&G’s Marc Pritchard calls for timeline on digital ad measurement audits
One of ad industry’s most powerful brand execs reiterated his call for the digital ad ecosystem to "clean up the crap."
6 reasons why building your own customer data asset is a recipe for marketing success
Don't let an overabundance of tech solutions and partners spoil the broth. Columnist Mike Sands cooks up six questions to ask yourself to ensure you're in control of your customer data.
SEO and social: 1 + 1 = 3
Columnist Eric Enge recaps a session from SMX West detailing fresh ideas for how search engine optimization (SEO) and social media marketing can work together to produce results.
10 truisms about agencies and clients
Agency-client relationships can be complicated. Columnist David Rodnitzky shares what he's learned to help you build a solid, long-standing partnership.
Taboola’s new LiveIntent partnership means it can now definitively identify users’ devices
The deal also lets email marketing/ad service LiveIntent feature Taboola’s content recommendations in its emails.
Android now the world’s dominant OS, surpassing Windows
Apple's iOS generates more traffic than Android in the US.
A CMO’s guide to integrating marketing technologies
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
MarTech Today: Taboola’s cross-device IDing, Reddit’s new self-serve ad platform & ISPs vow not to sell browsing histories
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Taboola’s new LiveIntent partnership means it can now definitively identify users’ devices Apr 3, 2017 by Barry Levine The deal also lets email marketing/ad service LiveIntent feature Taboola’s content recommendations in […]
Live video has become the creative canvas for digital marketers
Have you hopped on board the live video craze yet? Contributor Fritz Brumder explains how live experiences can help you cultivate creativity, innovation and a captive audience.
Marketing Day: Amazon Influencer Program, Google Customer Reviews & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Amazon beta testing Influencer Program aimed exclusively at social media bigwigs
Amazon says the the program is designed for, "... social media influencers with large followings and a high frequency of posts with shoppable content."
Start thinking now about how to tug at the heartstrings of your holiday shoppers
It's never too early to start planning your holiday marketing strategy. Contributor Giovanni Strocchi takes a look at how marketers can boost brand loyalty and sales by tapping into consumers' emotions.
Google Customer Reviews launches, replacing Google Trusted Stores program
The new program, accessible through Google Merchant Center, sheds the consumer protection piece of Trusted Stores.
Businesses can now request customer locations within Twitter Direct Messages
Brands on Twitter can now address issues more quickly and help local customers by requesting their location in a Direct Message.
Getting the most bang for your buck: 11 CRO opportunities
Stumped on ways to improve your conversion rate? Columnist Amy Bishop has you covered -- see her column for inspiration and actionable tips!
ISPs and mobile carriers vow not to sell user browsing histories — for now
Companies may uphold higher privacy standard than the law requires to avoid further brand-trust erosion.
Pinterest gets a new venue for its search ads with Samsung Galaxy S8 integration of Lens
The image-searching Lens software, introduced last month, is now embedded in the newest Samsung smartphone.
Apple News goes from walled garden to ‘well-lit garden’ with third-party measurement
The move comes against the backdrop of growing advertiser demand for outside measurement.
Countering header bidding, Google drops its ‘last look’ advantage
The ad giant opens a beta version of its Exchange Bidding in Dynamic Allocation.
Why some brands are letting Amazon handle their ecommerce operations
With Amazon dominating online sales in the US, some brands and manufacturers are rethinking the role of the website.
Beacons & Bacon: 8-step data strategy to hack any customer experience
Vote for this entry in the 2017 Hackie Awards by sharing it on Facebook, Linkedin or Twitter by May 1.
Yes, I want to take care of your spam problem for you
In the fight against spam, CAPTCHA is here to help -- but what's the toll on your conversion rate? Columnist Brian Massey discusses the drawbacks of CAPTCHA and offers some user-friendly alternatives.
MarTech Today: Google drops ‘last look,’ Google Optimize exits beta & Samsung S8 gets Pinterest Lens tech
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, Marketing Land and other places across the web. From MarTech Today: Countering header bidding, Google drops its ‘last look’ advantage Mar 31, 2017 by Barry Levine The ad giant opens a beta version of its Exchange Bidding in Dynamic Allocation. Google […]