Top 15 promising project management tools to make your productivity skyrocket
Looking for the right PM software for your team/business, but overwhelmed by choices? Columnist Alexander Kesler has the run-down on some of the top tools on the market.
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4 tips to maximize content marketing performance
Many SEOs are turning to content marketing to replace or supplement their link-building efforts, but consumers think most of this content is clutter. How do you stand out? Columnist David Freeman has some advice.
SEO & website design: Everything you need to know
SEO is important to any business that operates online, but many don't realize that search engine optimization needs to be built into the web design process -- not added in later. Here, columnist Marcus Miller has provided a comprehensive guide to SEO and web design.
Report: Digital ad growth slows to single digits for first time
Search saw minor gains, while social and video sites continued to drive growth.
Personalization in a post-brick-and-mortar world
Columnist Scott Heimes explains how personalized emails can help retail marketers gain a foothold in their struggle against the online competition.
Optimizely buys Experiment Engine for its optimization tools
Experiment Engine was built on the Optimizely platform, and its purchase reinforces Optimizely’s positioning as a facilitator of experiments for web and mobile.
Google introduces fully-automated ‘Smart’ display campaigns
The new campaign type applies machine learning to all aspects of campaign optimization.
Report: Google Chrome may include ad blocker in both desktop and mobile versions
The browser is on more than 50 percent of devices globally.
MarTech Today: Oracle buys Moat, Google’s patent on guided purchasing & Optimizely buys Experiment Engine
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Oracle adds ad verification to its data wheelhouse by buying Moat Apr 19, 2017 by Barry Levine The tech giant can now see data about both ad targeting and ad […]
Marketing Day: Top video creators in March, Google Analytics new home page & more
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Patent 2 of 2: How Google learns to guide purchasing decisions
In a follow-up to his last article, columnist Dave Davies explores a Google patent on guided purchasing, which describes how smartphone behaviors and user data could be used to predict and direct purchase behavior.
Oracle adds ad verification to its data wheelhouse by acquiring Moat
The tech giant can now see data about both ad targeting and ad delivery.
The LAD Bible takes No. 1 spot from UNILAD as March’s most popular video creator
After more than eight months leading the pack, UNILAD was knocked to the No. 4 position, behind The LAD Bible, Viral Thread and NTD Television.
Google Analytics is adding a new home page
The new post-login landing page replaces Audience Overview and offers a snapshot of curated data from several reports.
5 ways your merchandising strategy is affecting SEO performance
How does your merchandising strategy affect SEO? Columnist Stephanie LeVonne describes the various challenges that can arise if you overlook the importance of communicating your merchandising strategy with your SEO team.
Live blog: Facebook F8 second day opening keynote
Today's opening talks will likely go deep and technical into Facebook's augmented reality moves.
Maximize your business’s Twitter impact
Are you using Twitter to its full potential? Contributor Will Scott shares six tips to help you build and manage a successful Twitter page for your business.
2017 Hackies Entry: Hacking Your Stack for Account-Based Marketing
This article is a guest post by Sangram Vajre of Terminus. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. Account-based marketing (ABM) at its core is laser-focused B2B marketing. […]
In-stream video ads have arrived on Twitter
Advertisers now have the ability to target in-stream (pre- and mid-roll) ads across Amplify partner video content.
In final earnings report, Yahoo beats Wall Street with $1.3B in revenue
More than 20 years of being a public company will come to an end this quarter.
Pega adds conversational bots as front-ends for its platform
Called Intelligent Virtual Assistants, they are pre-built conversational interfaces for Facebook Messenger, Amazon Alexa, Google Home and other environments.
2017 Hackies Entry: Creating SCALE: Shared Content and Link Evaluation
This article is a guest post by Christopher Penn of SHIFT Communications. It was entered into The Hackies essay contest for the upcoming MarTech conference. Like it? You can register your vote in the contest by sharing it on social media, especially LinkedIn, Facebook, and Twitter. The Challenge Historically, content marketers and communicators have been […]
MarTech Today: Facebook’s Places Graph, Pega’s conversational front-ends & programmatic platforms’ expiration dates
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Facebook’s Places Graph makes 140 million locations available to developers for free Apr 18, 2017 by Greg Sterling The available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and […]
Facebook now lets businesses match user IDs across Messenger and their own apps, sites
Facebook previously gave businesses one ID when someone contacted them on Messenger and another when that person logged in to their apps or sites.
Facebook’s renamed analytics tool now tracks Pages, in-store purchases
Facebook Analytics can track brands’ audiences on and off Facebook and target ads based on their cross-platform interactions.
Facebook’s Places Graph makes 140 million locations available to developers for free
The available content includes business address, lat-long, hours, likes, check-ins, ratings, photos and more.
Study: Native ads beat display for driving visits to physical stores
Sharethrough and Placed combined efforts to get some sense of how much mobile and desktop ads drove in-store traffic.
Marketing Day: News from Facebook’s F8, YouTube’s top March ads & IBM Watson
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Watch: Facebook previews its first social VR product, Facebook Spaces
Facebook demoed its first, full-fledged virtual reality product at its annual developer conference, F8.
Facebook Messenger makes chatbots easier to find and use with new Discover tab, Chat Extensions
"We have a shot at becoming the Yellow Pages of messaging apps," says Facebook's Messenger boss, David Marcus.
Listen to your mother: Win Mother’s Day with humor and timing
Advertisers, have you put together your Mother's Day strategy yet? Columnist Purna Virji from Bing has some tips for capturing searchers looking to celebrate their moms.
Going global: Common sense considerations too commonly ignored
If you only advertise in the United States, you're missing out on billions of potential customers. But before you enter the international PPC market, consider this advice from columnist Brendan McGonigle.
Facebook launches Facebook Spaces, Camera Effects Platform, Messenger bot discovery at F8
Facebook allows developers to create camera filters, makes it easier to discover Messenger bots and for people to be together in VR.
Making the case for mobile site optimizations: Who doesn’t want an extra $13K?
These days, the question isn't whether we should invest in mobile but to what extent. Columnist Carrie Albright explains how marketers can make the case for greater investment in mobile optimization.
Samsung owned half of the 92.5M total views generated by YouTube’s top 10 ads in March
With two spots ranking No. 1 and No. 3, Samsung pulled a combined 46.5 million video views.
6 ways that IBM Watson is changing digital marketing
The remote availability of "genius-as-a-service" profoundly changes how demand is generated, sales are made and customers are kept.
Your programmatic platform has an expiration date
Technologies built to reach desktop internet users may not be capable of effectively handling our multi-device and cross-platform environment. Contributor Dini Mehta tells marketers what they should be looking for in a modern solution.
Sanity check: One year until GDPR
On May 25, 2018, the General Data Protection Regulation (GDPR) will go into effect. Is your company prepared? Columnist Todd Ruback explains how to start taking action.
Survey: Consumers willing to share personal data for deals, better customer service
Only 15 percent were interested in "targeted ads," and 31 percent were unwilling to share personal data for any reason.
How to market your brand using interactive native content
Have you tapped into the power of interactive native content? If the idea is still new to you, take a look at contributor Jane Loring's unique, interactive foray into the opportunities it can offer for your marketing campaigns.