Digital transformation

MarTech Today: Watson Marketing Insights, Twitter’s channel partners & getting your app indexed/ranked

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IBM enlists Watson to define customer segments and insights Apr 27, 2017 by Barry Levine Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals […]

Digital transformation

MarTech Today: Oracle adds chatbots, a guide to machine learning & why B2B needs AI

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Oracle adds chatbots, smarter recommendation engine to its Clouds Apr 26, 2017 by Barry Levine The tech giant is today announcing new tools for creating chatbots, plus a recommendation engine that […]

Digital transformation

MarTech Today: Fohr Card finds bot followers, schema markup on your site & iSpot ties TV ads to digital actions

Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Fohr Card launches a service to identify bots that follow Instagram influencers Apr 25, 2017 by Barry Levine On average, the influencer platform found that 7.8 percent of those followers are […]

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