Experience
Vimeo’s live simulcasting to Facebook, YouTube, Twitch, Periscope comes with a catch
Facebook prohibits simulcasting to its social network and third-party platforms, so Vimeo creators will need to choose where else they want to simulcast.
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.
Experience
Snapchat rolls out analytics tool to win back the influencers it has lost to Instagram
Snapchat will detail influencers’ audiences using the same categories brands use to target ads, making it easier for influencers to sell brands on sponsoring their Stories.
Experience
Oath’s Tim Armstrong casts doubt over Go90’s future
"The [Go90] brand will remain, I don’t know how long for, but for now, it’s remaining,” Armstrong said on Tuesday.
Performance
Snapchat opens its advertising API to everyone
Snap’s Marketing API enables any brand, agency or developer to create its own software to automate the buying and targeting of Snapchat’s Snap Ads.
Experience
Facebook will create a section for ‘hard news video’ within Watch
Facebook’s Instant Articles paywall will finally roll out to its iOS apps on March 1, says company’s head of news partnerships Campbell Brown.
Performance
Snap sales boss Jeff Lucas steps down as its programmatic sales ramp up
The former Viacom sales exec had overseen the direct sales of Snapchat’s ads, but an increasing share of its ads are not being sold directly.
Experience
Snap offers free credits to brands running vertical video ads on Instagram, Facebook, Pinterest, elsewhere
If Facebook-owned Instagram is going to try to steal Snapchat’s product ideas, then Snapchat’s parent company is going to try to steal its rival’s advertisers.
Performance
Facebook’s ad placement reports were supposed to roll out to all advertisers last year but have not
To address advertisers’ transparency concerns, last year Facebook said it would provide all advertisers with reports of where their ads could and did appear. But many brands are still waiting for access.
Data
Facebook to begin counting viewable-only impressions for Pages’ organic reach next week
Facebook originally said it would switch to only counting viewable impressions in November 2016, but the new system took longer than expected to build.
Performance
Facebook tests downvoting as it learns how to gauge meaningful engagement on Page posts
Facebook’s downvoting test only applies to comments on public Page posts and does not affect how posts, comments or Pages are ranked.
Performance
Pinterest will let people use its image-recognizing Lens feature to augment text searches
A year after debuting Lens, Pinterest records more than 600M visual searches from people each month.
Performance
Snap back: How Snapchat’s ad automation boosted its business in Q4 2017
What marketers should know from Snap’s Q4 2017 earnings report.
Performance
Twitter’s business is finally growing again, but its audience isn’t. Maybe that’s OK.
What marketers need to know from Twitter's Q4 2017 earnings.
Operations
LinkedIn updates Sales Navigator with redesigned account pages, improved search
LinkedIn’s latest update to its sales management tool centers around making it quicker to access information about existing and prospective clients.
Performance
Instagram tests its version of the retweet but thru Stories
People in the test group can share other people’s public posts to their own Stories, and their followers can tap on the shared post to see the original.
Performance
Instagram tests Facebook’s shoppable Collection ads
The ad format digitizes brands’ print product catalogs with autoplay video and links to their e-commerce sites.
Experience
Twitter loses its AR, VR head Alessandro Sabatelli
The former Apple designer had joined Twitter less than two years ago.
Performance
Pepsi takes top honors in Twitter’s inaugural #BrandBowl
The halftime show sponsor received the highest share of brand-related tweets sent during the Super Bowl to earn the #MVP award.
Performance
After News Feed change, publishers see potential in Facebook Groups but are wary of going all-in
Publishers are experimenting with Facebook Groups -- which foster the meaningful interactions Facebook is prioritizing -- but want to make sure the investments pay off.
Performance
Snapchat opens in-app shopping section with Snap Store
Snap could reap additional revenue by opening up its in-app store to outside brands and selling sponsored listings within it.