Vimeo’s live simulcasting to Facebook, YouTube, Twitch, Periscope comes with a catch
Facebook prohibits simulcasting to its social network and third-party platforms, so Vimeo creators will need to choose where else they want to simulcast.
Tim Peterson, Third Door Media's Social Media Reporter, has been covering the digital marketing industry since 2011. He has reported for Advertising Age, Adweek and Direct Marketing News. A born-and-raised Angeleno who graduated from New York University, he currently lives in Los Angeles. He has broken stories on Snapchat's ad plans, Hulu founding CEO Jason Kilar's attempt to take on YouTube and the assemblage of Amazon's ad-tech stack; analyzed YouTube's programming strategy, Facebook's ad-tech ambitions and ad blocking's rise; and documented digital video's biggest annual event VidCon, BuzzFeed's branded video production process and Snapchat Discover's ad load six months after launch. He has also developed tools to monitor brands' early adoption of live-streaming apps, compare Yahoo's and Google's search designs and examine the NFL's YouTube and Facebook video strategies.
Facebook prohibits simulcasting to its social network and third-party platforms, so Vimeo creators will need to choose where else they want to simulcast.
Tim Peterson | Feb 15, 2018 at 9:00 am ETSnapchat will detail influencers’ audiences using the same categories brands use to target ads, making it easier for influencers to sell brands on sponsoring their Stories.
Tim Peterson | Feb 14, 2018 at 2:48 pm ET"The [Go90] brand will remain, I don’t know how long for, but for now, it’s remaining,” Armstrong said on Tuesday.
Tim Peterson | Feb 13, 2018 at 3:20 pm ETSnap’s Marketing API enables any brand, agency or developer to create its own software to automate the buying and targeting of Snapchat’s Snap Ads.
Tim Peterson | Feb 13, 2018 at 12:59 pm ETFacebook’s Instant Articles paywall will finally roll out to its iOS apps on March 1, says company’s head of news partnerships Campbell Brown.
Tim Peterson | Feb 13, 2018 at 8:59 am ETThe former Viacom sales exec had overseen the direct sales of Snapchat’s ads, but an increasing share of its ads are not being sold directly.
Tim Peterson | Feb 12, 2018 at 4:04 pm ETIf Facebook-owned Instagram is going to try to steal Snapchat’s product ideas, then Snapchat’s parent company is going to try to steal its rival’s advertisers.
Tim Peterson | Feb 9, 2018 at 6:50 pm ETTo address advertisers’ transparency concerns, last year Facebook said it would provide all advertisers with reports of where their ads could and did appear. But many brands are still waiting for access.
Tim Peterson | Feb 9, 2018 at 3:19 pm ETFacebook originally said it would switch to only counting viewable impressions in November 2016, but the new system took longer than expected to build.
Tim Peterson | Feb 9, 2018 at 12:00 pm ETFacebook’s downvoting test only applies to comments on public Page posts and does not affect how posts, comments or Pages are ranked.
Tim Peterson | Feb 9, 2018 at 8:00 am ETA year after debuting Lens, Pinterest records more than 600M visual searches from people each month.
Tim Peterson | Feb 8, 2018 at 1:00 pm ETWhat marketers should know from Snap’s Q4 2017 earnings report.
Tim Peterson | Feb 8, 2018 at 11:00 am ETWhat marketers need to know from Twitter's Q4 2017 earnings.
Tim Peterson | Feb 8, 2018 at 10:51 am ETLinkedIn’s latest update to its sales management tool centers around making it quicker to access information about existing and prospective clients.
Tim Peterson | Feb 8, 2018 at 10:00 am ETPeople in the test group can share other people’s public posts to their own Stories, and their followers can tap on the shared post to see the original.
Tim Peterson | Feb 7, 2018 at 4:58 pm ETThe ad format digitizes brands’ print product catalogs with autoplay video and links to their ecommerce sites.
Tim Peterson | Feb 7, 2018 at 2:32 pm ETThe former Apple designer had joined Twitter less than two years ago.
Tim Peterson | Feb 6, 2018 at 1:13 pm ETThe halftime show sponsor received the highest share of brand-related tweets sent during the Super Bowl to earn the #MVP award.
Tim Peterson | Feb 5, 2018 at 11:47 am ETPublishers are experimenting with Facebook Groups -- which foster the meaningful interactions Facebook is prioritizing -- but want to make sure the investments pay off.
Tim Peterson | Feb 2, 2018 at 10:00 am ETSnap could reap additional revenue by opening up its in-app store to outside brands and selling sponsored listings within it.
Tim Peterson | Feb 1, 2018 at 7:52 pm ET