More content, less traffic: Part II
Trying to determine whether it's worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you decide.
Conrad Saam is the founder and general manager of Mockingbird Marketing (formerly Atticus Marketing), an agency delivering advanced online marketing exclusively for the legal industry. Previously, he spent 6 years running marketing for legal Q&A site Avvo -- which went from concept to market leader without spending a dollar on advertising (they were really really good at SEO). He's the author of The FindLaw Jailbreak Guide and hated by legal marketing vendors and social media marketing consultants who fleece their clients.
Trying to determine whether it's worth your time to invest in ever more website content? Columnist Conrad Saam lays out a framework to help you decide.
Conrad Saam | Jul 5, 2017 at 2:29 pm ETWe all know good ratings and reviews are important for local businesses, and it seems they're becoming even more so. Contributor Conrad Saam explains a new search results display that appears when queries include words like 'best' and 'great.'
Conrad Saam | Apr 26, 2017 at 1:00 pm ETIt's important to have high-quality content on your website, but columnist Conrad Saam believes that SEOs might be overdoing it.
Conrad Saam | Dec 8, 2016 at 2:00 pm ETWhile conventional wisdom and recently published studies may hold that link building takes a long time to have a positive impact, columnist Conrad Saam begs to differ and shares four case studies.
Conrad Saam | Sep 19, 2016 at 1:25 pm ET