Rachel Lindteigen is the President and Founder of Etched Marketing and the former Senior Director, Content Marketing for PMX Agency. Rachel has over 20 years of content writing, editing and strategy development and 10 years of digital marketing experience. She works with many top e-commerce retailers and crafts both local and national level SEO strategies. Rachel has a bachelor’s degree in broadcast journalism from the Walter Cronkite School for Journalism and Telecommunications at Arizona State University and an MBA in Marketing.
Customer & Digital Experience
The biggest roadblocks in the way of content marketing success are process-related, says contributor Rachel Lindteigen. In this column, she explains how to break through.
Customer & Digital Experience
If you're worried about Facebook's changes to its News Feed, don't panic just yet. Columnist Rachel Lindteigen shares ways to expand the reach of your content in the wake of the update.
Customer & Digital Experience
It's a new year -- with a new outlook. Columnist Rachel Lindteigen discusses how to choose a focus term that will help guide your content marketing strategy in 2018 and beyond.
Customer & Digital Experience
If you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers.
Customer & Digital Experience
To help you plan ahead and get your content marketing program in tip-top shape, columnist Rachel Lindteigen predicts the changes you can expect to see next year.
Customer & Digital Experience
Once you've created a great piece of content, you'll need to decide if you want to share it freely, charge for it or gate it in exchange for information. Columnist Rachel Lindteigen shares tips to help you decide which route to go.
Customer & Digital Experience
It's easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need to address the needs of your current customers.
Customer & Digital Experience
Don't create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience.
Customer & Digital Experience
Columnist Rachel Lindteigen discusses the advantages and disadvantages of the hub-and-spoke model and the skyscraper technique to help you determine which is the best fit for your organization.
Performance Marketing
Not everyone understands what content can do for your bottom line. Columnist Rachel Lindteigen breaks it down so that your clients or team members will recognize the results of your efforts.
Customer & Digital Experience
So you have a great piece of content. What's next? Columnist Rachel Lindteigen explains why you need to think about your program's goals before you decide where to post your content.
Customer & Digital Experience
How do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success.
Performance Marketing
Columnist Rachel Lindteigen shares three strategies to help you get a leg up on the competition and push your content marketing program to the next level.
Customer & Digital Experience
Tackling an in-depth competitor content insights report can be a daunting task, but columnist Rachel Lindteigen breaks the process down into steps to make the process easier.
Customer & Digital Experience
Don't try to hide or exaggerate the facts. Columnist Rachel Lindteigen says content marketers will be rewarded if they offer their consumers content that's honest and relevant.
Customer & Digital Experience
It's not easy to keep coming up with new ideas for content. Columnist Rachel Lindteigen reveals steps you can take to help with the process.
Customer & Digital Experience
Get your content marketing program in tip-top shape for the new year. Columnist Rachel Lindteigen shares five ways to find success with your content in 2017 and beyond.
Customer & Digital Experience
Columnist Rachel Lindteigen says content marketers should take a page from Budweiser's recent World Series ad honoring legendary Cubs announcer Harry Caray.
Customer & Digital Experience
Columnist Rachel Lindteigen explains how marketers can use the five Ws and one H of writing to create better content.
Customer & Digital Experience
Columnist Rachel Lindteigen discusses the ins and outs of performing a content audit and how to use the data you uncover to make shifts in your strategy.