3 tips for overcoming content production obstacles
The biggest roadblocks in the way of content marketing success are process-related, says contributor Rachel Lindteigen. In this column, she explains how to break through.
Rachel Lindteigen is the President and Founder of Etched Marketing and the former Senior Director, Content Marketing for PMX Agency. Rachel has over 20 years of content writing, editing and strategy development and 10 years of digital marketing experience. She works with many top ecommerce retailers and crafts both local and national level SEO strategies. Rachel has a bachelor’s degree in broadcast journalism from the Walter Cronkite School for Journalism and Telecommunications at Arizona State University and an MBA in Marketing.
The biggest roadblocks in the way of content marketing success are process-related, says contributor Rachel Lindteigen. In this column, she explains how to break through.
Rachel Lindteigen | Jun 7, 2018 at 3:19 pm ETIf you're worried about Facebook's changes to its News Feed, don't panic just yet. Columnist Rachel Lindteigen shares ways to expand the reach of your content in the wake of the update.
Rachel Lindteigen | Feb 2, 2018 at 11:17 am ETIt's a new year -- with a new outlook. Columnist Rachel Lindteigen discusses how to choose a focus term that will help guide your content marketing strategy in 2018 and beyond.
Rachel Lindteigen | Jan 5, 2018 at 10:58 am ETIf you want to up your content marketing game, you need to think about search engine optimization. Columnist Rachel Lindteigen discusses SEO best practices for content marketers.
Rachel Lindteigen | Dec 12, 2017 at 11:15 am ETTo help you plan ahead and get your content marketing program in tip-top shape, columnist Rachel Lindteigen predicts the changes you can expect to see next year.
Rachel Lindteigen | Nov 10, 2017 at 10:49 am ETOnce you've created a great piece of content, you'll need to decide if you want to share it freely, charge for it or gate it in exchange for information. Columnist Rachel Lindteigen shares tips to help you decide which route to go.
Rachel Lindteigen | Oct 13, 2017 at 11:08 am ETIt's easy to get caught up in trying to acquire new customers. But columnist Rachel Lindteigen explains why your content marketing efforts need to address the needs of your current customers.
Rachel Lindteigen | Sep 15, 2017 at 11:00 am ETDon't create content that tries to serve everyone. Columnist Rachel Lindteigen explains why specializing in one area will help you stand out from the crowd and deliver more value to your audience.
Rachel Lindteigen | Aug 18, 2017 at 10:33 am ETColumnist Rachel Lindteigen discusses the advantages and disadvantages of the hub-and-spoke model and the skyscraper technique to help you determine which is the best fit for your organization.
Rachel Lindteigen | Jul 21, 2017 at 3:03 pm ETNot everyone understands what content can do for your bottom line. Columnist Rachel Lindteigen breaks it down so that your clients or team members will recognize the results of your efforts.
Rachel Lindteigen | Jun 23, 2017 at 12:10 pm ETSo you have a great piece of content. What's next? Columnist Rachel Lindteigen explains why you need to think about your program's goals before you decide where to post your content.
Rachel Lindteigen | May 31, 2017 at 10:15 am ETHow do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success.
Rachel Lindteigen | Apr 28, 2017 at 12:17 pm ETColumnist Rachel Lindteigen shares three strategies to help you get a leg up on the competition and push your content marketing program to the next level.
Rachel Lindteigen | Apr 5, 2017 at 1:03 pm ETTackling an in-depth competitor content insights report can be a daunting task, but columnist Rachel Lindteigen breaks the process down into steps to make the process easier.
Rachel Lindteigen | Mar 3, 2017 at 11:15 am ETDon't try to hide or exaggerate the facts. Columnist Rachel Lindteigen says content marketers will be rewarded if they offer their consumers content that's honest and relevant.
Rachel Lindteigen | Feb 3, 2017 at 10:38 am ETIt's not easy to keep coming up with new ideas for content. Columnist Rachel Lindteigen reveals steps you can take to help with the process.
Rachel Lindteigen | Jan 13, 2017 at 10:07 am ETGet your content marketing program in tip-top shape for the new year. Columnist Rachel Lindteigen shares five ways to find success with your content in 2017 and beyond.
Rachel Lindteigen | Dec 12, 2016 at 9:37 am ETColumnist Rachel Lindteigen says content marketers should take a page from Budweiser's recent World Series ad honoring legendary Cubs announcer Harry Caray.
Rachel Lindteigen | Nov 11, 2016 at 10:57 am ETColumnist Rachel Lindteigen explains how marketers can use the five Ws and one H of writing to create better content.
Rachel Lindteigen | Oct 14, 2016 at 10:03 am ETColumnist Rachel Lindteigen discusses the ins and outs of performing a content audit and how to use the data you uncover to make shifts in your strategy.
Rachel Lindteigen | Sep 16, 2016 at 9:00 am ET