MarTech Today: Watson Marketing Insights, Twitter’s channel partners & getting your app indexed/ranked
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: IBM enlists Watson to define customer segments and insights Apr 27, 2017 by Barry Levine Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals […]
Barry Levine on April 28, 2017 at 9:00 am | Reading time: 2 minutes
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web.
From MarTech Today:
- IBM enlists Watson to define customer segments and insights
Apr 27, 2017 by Barry Levine
Through a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term value. - Brandwatch, Crimson Hexagon join Twitter’s channel partner program
Apr 27, 2017 by Barry Levine
With Sprinklr, Sprout Social and Conversocial, these social analytics firms will have early access to Twitter data and product development.
From Marketing Land:
- Simple tips to get your app indexed, ranked & installed
Apr 27, 2017 by John Lincoln
Got an app you’d like to promote? Columnist John Lincoln provides some basic tips for helping your app to appear in Google’s “app pack” search results.
From Around The Web:
- Watsonfinds WordPress Plugin Uses IBM’s Watson to Determine Most Likely Emotional Response From Readers, WordPress Tavern
- Amazon Echo with a built-in screen may be on deck next month, CNET
- In State Of The Union For Alphabet, Larry Page Glosses Over Setbacks, Eyes ‘Amazing Opportunities’, Forbes
- The Google Assistant SDK will let you run the Assistant on anything, Ars Technica
- Get Started with Email Automation, AWeber
- Hulu Grooms Its Tech Stack To Support Advanced TV, Ad Exchanger
- Scott Brinker: The Heart of Marketing Hasn’t Changed, technologyadvice.com
- Seismic Integrates with Marketo® to Deliver Unparalleled Capabilities for Revenue-Driven Marketers, PR Newswire
- Facebook F8 Announcements that Will Excite Digital Marketers, 3Q Digital
- A Streamlined Video Production Process for YouTube, www.razorsocial.com
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About the author
Contributor
Barry Levine covers marketing technology for Third Door Media. Previously, he covered this space as a Senior Writer for VentureBeat, and he has written about these and other tech subjects for such publications as CMSWire and NewsFactor. He founded and led the web site/unit at PBS station Thirteen/WNET; worked as an online Senior Producer/writer for Viacom; created a successful interactive game, PLAY IT BY EAR: The First CD Game; founded and led an independent film showcase, CENTER SCREEN, based at Harvard and M.I.T.; and served over five years as a consultant to the M.I.T. Media Lab. You can find him at LinkedIn, and on Twitter at xBarryLevine.