Performance
Short-term thinking has negative effects on your cost-per-acquisition budget
As we pursue strategies to hit quarterly targets, we increase cost and thus devalue ourselves even when we hit the (sometimes unreasonable) goals.
Garrett Mehrguth is the CEO of Directive Consulting, a B2B search marketing agency, and the founder of Freshly Salted. He has been published in a wide variety of industry-leading publications. Garrett also speaks at SMX West, Share16, 3XE Digital, State of Search, Big Digital, MozCon Ignite, General Assembly, PeopleSpace Innovation Labs, SoCal Code Camp and others.
Management
Why agency communication needs to pivot from reporting to analysis (and how)
How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients.
Data
How soft calls to action will save your B2B campaigns
You shouldn't have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why it's helpful to offer both and shares three soft CTA tactics that will help you generate leads.
Performance
How to generate B2B leads with LinkedIn’s Sponsored InMail
If you haven't been taking advantage of Sponsored InMail, it may be time to hop onboard. Columnist Garrett Mehrguth dives into the ways it can benefit your B2B organization and drive leads.
Management
6 roles you need on your marketing team + 2 you probably haven’t considered
Columnist Garrett Mehrguth takes a look at the players who should make up every digital marketing team, as well as two roles that may be missing from your current organizational structure.