As we pursue strategies to hit quarterly targets, we increase cost and thus devalue ourselves even when we hit the (sometimes unreasonable) goals.
How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients.Garrett Mehrguth | Nov 3, 2017 at 11:46 am ET
You shouldn't have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why it's helpful to offer both and shares three soft CTA tactics that will help you generate leads.Garrett Mehrguth | Aug 11, 2017 at 10:54 am ET
If you haven't been taking advantage of Sponsored InMail, it may be time to hop onboard. Columnist Garrett Mehrguth dives into the ways it can benefit your B2B organization and drive leads.Garrett Mehrguth | Jun 28, 2017 at 11:47 am ET
Columnist Garrett Mehrguth takes a look at the players who should make up every digital marketing team, as well as two roles that may be missing from your current organizational structure.Garrett Mehrguth | Apr 26, 2017 at 9:15 am ET