Performance Marketing
Short-term thinking has negative effects on your cost-per-acquisition budget
As we pursue strategies to hit quarterly targets, we increase cost and thus devalue ourselves even when we hit the (sometimes unreasonable) goals.
Garrett Mehrguth is the CEO of Directive Consulting, a B2B search marketing agency, and the founder of Freshly Salted. He has been published in a wide variety of industry-leading publications. Garrett also speaks at SMX West, Share16, 3XE Digital, State of Search, Big Digital, MozCon Ignite, General Assembly, PeopleSpace Innovation Labs, SoCal Code Camp and others.
Performance Marketing
As we pursue strategies to hit quarterly targets, we increase cost and thus devalue ourselves even when we hit the (sometimes unreasonable) goals.
Garrett Mehrguth | Dec 16, 2019 at 3:34 pm ETDigital Transformation
How can you prove your value to clients? Contributor Garrett Mehrguth says agencies need to move away from being number-crunchers and instead focus on putting the information into context for clients.
Garrett Mehrguth | Nov 3, 2017 at 11:46 am ETPerformance Marketing
You shouldn't have to decide between a soft or a hard call to action. Columnist Garrett Mehrguth explains why it's helpful to offer both and shares three soft CTA tactics that will help you generate leads.
Garrett Mehrguth | Aug 11, 2017 at 10:54 am ETPerformance Marketing
If you haven't been taking advantage of Sponsored InMail, it may be time to hop onboard. Columnist Garrett Mehrguth dives into the ways it can benefit your B2B organization and drive leads.
Garrett Mehrguth | Jun 28, 2017 at 11:47 am ETDigital Transformation
Columnist Garrett Mehrguth takes a look at the players who should make up every digital marketing team, as well as two roles that may be missing from your current organizational structure.
Garrett Mehrguth | Apr 26, 2017 at 9:15 am ET