These days, every business is in the data business, and columnist Sean Zinsmeister explains that to make better decisions, leaders need to use machine learning and analytics to find actionable patterns in the data.
What is artificial intelligence (AI), and how can it be applied to marketing? Columnist Sean Zinsmeister explains how AI manifests itself in the marketing and analytics realm to interpret data, produce insights and streamline workflows.Sean Zinsmeister | Nov 17, 2016 at 2:00 pm ET
Columnist Sean Zinsmeister takes a deep dive into intent data, explaining how you can use it to increase your predictive power and revenue.Sean Zinsmeister | Jun 27, 2016 at 12:46 pm ET
Columnist Sean Zinsmeister says it's time for B2B marketers to drill down into their consumer data to help them find the best customers and expand into new markets.Sean Zinsmeister | Mar 1, 2016 at 11:55 am ET