Sean Zinsmeister

Sean Zinsmeister crafts the positioning, messaging and overall go-to-market strategy for Infer’s next-generation predictive platform. Once a satisfied Infer customer himself, Sean joined Infer from Nitro where he developed and led an award-winning global marketing team. Sean holds advanced degrees from Suffolk Sawyer School of Business and Northeastern respectively in strategic marketing and project management.

Data

When AI and analytics drive business disruption vs. hype

What is artificial intelligence (AI), and how can it be applied to marketing? Columnist Sean Zinsmeister explains how AI manifests itself in the marketing and analytics realm to interpret data, produce insights and streamline workflows.