Be a mad scientist to be more successful in local SEO
The debate rages on over the authoritative set of local ranking factors, but columnist Greg Gifford believes that local SEOs on both sides of the fence may be missing the point.
More from MarTech: Page 2
How to add schema markup to your site using Google Tag Manager
Want to add structured data markup to your site, but don't have the access or the coding skills? No need to worry! Columnist Bryan Stenslokken shows you how to do this with Google Tag Manager in nine easy steps.
iSpot challenges Nielsen with real-time TV conversion analytics
The solution ties TV ad views to digital performance outcomes in granular detail.
Facebook tests its News Feed with a new form of Related Articles
Facebook will show additional articles related to topics many people are talking about before a user clicks to read a story.
5 ways to monetize your social media followings
Columnist Jordan Kasteler shares five ways to turn your social media presence into a way to generate revenue -- even if you don't have a massive following on Facebook or Twitter.
Weather Company’s data now available to any advertiser through LiveRamp
The new partnership means that the IBM-owned Weather Company will now become what it calls ‘an ad product factory.’
Step up your advanced Account-Based Marketing strategies with LinkedIn Ads
On the heels of LinkedIn officially rolling out its Matched Audiences program, columnist AJ Wilcox explains how you can take advantage of the Account Targeting feature to boost your ABM strategy.
Google reignites TV ad efforts with access to local & national spots via DoubleClick
Advertisers can buy addressable & linear TV spots programmatically via DBM.
MarTech Today: The Weather Company partners with LiveRamp, everything about F8 & the easiest page speed win
Here’s our daily recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: The Weather Company’s data now available to any advertiser through LiveRamp Apr 24, 2017 by Barry Levine The new partnership means that the IBM-owned Weather Company will now become what it […]
Separate marketing technology fact from fiction at MarTech Conference in 2 weeks
We’re two weeks away from the MarTech Conference in San Francisco, May 9-11 — the world’s largest independent marketing technology conference designed for senior-level marketers and technologists. I stress the the word independent because unlike most of the big marketing events these days that are run by Adobe, HubSpot, IBM, Marketo, Oracle, Salesforce, or alliances of smaller vendors, MarTech is produced […]
The Weather Company’s data now available to any advertiser through LiveRamp
The new partnership means that the IBM-owned Weather Company will now become what it calls ‘an ad product factory.’
Marketing Day: Google TV ads, LinkedIn matched audiences & Amazon self-service
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
4 out of 5 US display dollars will transact programmatically in 2017, says eMarketer
For control and transparency, advertisers and publishers continue to transact more heavily in private marketplaces.
Google trying TV ad buying again with DoubleClick Bid Manager
In a new test, advertisers will be able to buy linear TV spots programmatically via DBM.
LinkedIn’s new Matched Audiences feature just blew Facebook Custom Audiences out of the water for B2B
As LinkedIn rolls out Matched Audiences, columnist AJ Wilcox takes a look at the advanced email match strategies you can use with the new feature and explains why it's a big win for B2B advertisers.
The Mufasa Metric: Rethinking attribution in the Engagement Economy
Columnist Chandar Pattabhiram explains why marketers today must move beyond vanity metrics and instead seek true alignment metrics, such as pipeline, revenue, and big strategic metrics like Lifetime Value (LTV) and number of brand advocates.
Amazon launches self-serve marketplace for subscription-based sellers
Wall Street Journal, Chicago Tribune, Dropbox among initial group of companies offering products and services via 'Subscribe with Amazon' platform.
Images: Your easiest page speed win
Page speed is important for both rankings and user experience, yet columnist Kristine Schachinger notes that many companies are missing an easy opportunity to improve in this area: image optimization.
Snapchat starts selling Sponsored Geofilter ads thru its API as travel, event seasons kick off
Snapchat’s Sponsored Lens format remains its only ad type not yet available through its ad API.
ColorTV adds search to its OTT services with purchase of Guidebox
The acquisition means that ColorTV now can use search results to focus its program recommendations or content promotion for online TV services.
My advice to Google and Facebook on brand safety
Columnist James Green calls on tech behemoths Facebook and Google to work together to allow for transparency that will help fight ad fraud and ensure brand safety.
Facebook’s F8: Everything you need to know [Podcast]
Our crew is back from F8, and we talk about the biggest news, the most under-the-radar news and more from Facebook's annual developer event.
4 ways to measure and realize the value in your content
How do you know if you’re getting the most out of your investment in content? Columnist David Booth outlines four tactics to help you define and measure the impact of your content.
MarTech Today: ColorTV buys Guidebox, true alignment metrics & hands-on with Facebook AR Studio
Here’s our recap of what happened in marketing technology, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: ColorTV adds search to its OTT services with purchase of Guidebox Apr 21, 2017 by Barry Levine The acquisition means that ColorTV now can use search results to focus its program recommendations […]
LinkedIn officially rolling out Matched Audiences targeting to all advertisers this week
Starting this week, all LinkedIn advertisers can aim their ads based on people’s web browsing, their email addresses and their employers.
Vote for your favorite #MarTech Hack to win a Hackie Award at the MarTech Conference
The entry period for the 2017 Hackie Awards presented by the MarTech Conference is now officially closed. If you haven’t done so already, now is the time to cast your “social vote” for your favorite marketing technology “hacks” submitted over the last few months. The amount of martech knowledge sharing across all the entries has […]
Marketing Day: Display ad spend, Amazon sellers report & Google Home
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Nearly 80 percent of US display ad spend will be programmatic in 2017 [eMarketer]
Private marketplaces continue to gain share of programmatic transactions.
Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of "instant answers."
Survey: Almost one-third of Amazon sellers plan to expand to Walmart.com this year
According to Feedvisor's "State of the Amazon Marketplace 2017" report, nearly half of Amazon sellers sell almost exclusively on Amazon.
SEO & intelligent content: Discovery, connection and improved performance
Jim Yu explains how search data can be used to better understand your customers, allowing you to create targeted, "intelligent" content that will really move the needle.
2017 SEM growth hacks: Monster growth from brand protection
Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce.
Using a social management platform: What you need to know
Is a social management tool right for your business? Columnist Justin Freid outlines the benefits and drawbacks of these tools so that you can make an informed decision.
People: The Achilles’ heel of online marketers
A lot of marketers are good at numbers, but their Achilles’ heel is getting to know their audience. Contributor Aden Andrus shares some tactics to help you gain insight into your customers' motivations.
Digital advertising’s perverse incentives
Contributor Peter Minnium explains how selecting the wrong metrics in digital advertising can lead to “perverse incentives." To succeed, marketers need to know the metrics that matter.
Bizible launches ‘first B2B revenue planning tool based on attribution’
The Revenue Planner is the firm’s first product beyond attribution tools.
Marketo acquires sales engagement tool ToutApp
The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments together.
MarTech Today: Marketo buys ToutApp, Bizible launches ‘first B2B planning tool based on attribution’ & using a social management platform
Here’s our recap of what happened in online marketing today, as reported on MarTech Today, MarTech and other places across the web. From MarTech Today: Marketo acquires sales engagement tool ToutApp Apr 20, 2017 by Barry Levine The acquisition overlaps with some of Marketo’s capabilities but signals a greater effort to bring sales and marketing departments […]
Hands on with Facebook’s AR Studio to create Snapchat-like camera effects
Facebook has made a Mac app to let developers create Snapchat-style camera effects. Here’s how it works.
Marketing Day: Content marketing, digital ad growth & Facebook’s Places Graph
Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.