Why isn’t my fabulous content attracting quality links?
Not getting anyone to respond to your link outreach emails? Here's a look at why they may be failing and what you can do to improve your open rates and ultimately your link counts.
Julie Joyce owns the link development firm Link Fish Media and is one of the founding members of the SEO Chicks blog. Julie began working in search marketing in 2002 and soon became head of search for a small IT firm. Eventually, she started Link Fish Media, where she now serves as Director Of Operations, focusing on working with clients in ultra-competitive niches all over the world.
Link-building tools you may not know about
Contributor Julie Joyce breaks down the nuts and bolts of four unique link-building tools and shares how each can help analyze web pages and assist in your linking efforts.
Should you keep your best content on your site or send it away?
Contributor Julie Joyce looks at the pros and cons of keeping content on your site versus sending it away.
The importance of transparency and understanding risk in link building
Are you looking to hire a link-building company? Contributor Julie Joyce recommends reviewing search engine guidelines before talking to service providers so you know which questions to ask and when to walk away.
Why do we overcomplicate link building?
Do we overcomplicate link building to make the job look glamorous? Contributor Julie Joyce thinks we might and suggests it's only as hard as you make it.
Stop being a link snob and saying no to certain links
Want to know what bugs contributor Julie Joyce when she's building links? When webmasters say no to links using nofollow or link-builders refuse to use new tactics 'just because.'
Links: To speed or not to speed
Want to build links faster? Julie Joyce discusses which tasks can be sped up and which can't.
Fake news! How to recognize bad advice in link building and SEO
Overloaded with content? Julie Joyce explains why it's essential for SEOs and link builders to learn how to wade through a sea of potential misinformation.
How to generate ideas when competitive analysis shows you nothing
Columnist Julie Joyce explains how to find link-building inspiration when a competitive link analysis leaves you empty-handed.
Why mistakes make you a better link builder
Worried about making mistakes as a link builder? Columnist Julie Joyce describes 11 of the worst ones she's seen and discusses how making mistakes helps you build better links.
What link builders really want you to know
Wondering why link building seems to be so much work? Columnist Julie Joyce gives us a glimpse into issues link builders face with clients and webmasters.
Want more links? Be more likable.
Wondering why you aren't getting as many links as you think you should? Columnist Julie Joyce covers why being likable really can lead to links.
Content and links: It really does take a village
Columnist Julie Joyce explains how clients' and other stakeholders' involvement can greatly improve the success of your link-building campaign.
4 major barriers to being linkable
Columnist Julie Joyce explores some of the most common issues that interfere with naturally attracting good links.
Link free or die
Why are we so afraid of links? Columnist Julie Joyce goes through several of our biggest fears and discusses how healthy they really are.
How to go above and beyond with your content
Wondering what's holding you back from greater content? Columnist Julie Joyce discusses what you can do to go above and beyond the usual.
17 link resolutions for 2017
Link builders, what can you do better this year? Columnist Julie Joyce shares her 17 link-building resolutions for 2017.
9 hard truths about links
Link building is difficult, and columnist Julie Joyce reminds us that there are no risk-free, fool-proof tactics within this discipline.
I’ll stop the world and link with you
Wondering why a link builder gives a link to someone? Contributor Julie Joyce takes us through a few failures and successes that can help you better understand why people link.
When to end your client/link provider relationship
Columnist Julie Joyce goes through the biggest red flags for a client and link provider relationship so you each know when it's time to say goodbye.
How to follow up on link requests
Wondering how much follow-up is too much? Columnist Julie Joyce gives us advice on how to follow up on link requests without bugging your contacts.
Using spark files for content creation
Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links.
Take this link and shove it
Think any free link is a good one? Columnist Julie Joyce explains why this mindset is no longer beneficial.
5 essential skills that great link builders know
Think that building links is all a good link builder needs to do? Contributor Julie Joyce lists the five critical tasks that separate the great link builders from the mediocre ones.
Manual link building’s 7 worst outreach offenses
Are you making mistakes with your link-building outreach? Columnist Julie Joyce lists what she considers to be the 7 worst outreach violations.
The Importance Of Second-Tier Links
Want to ensure you have strong traffic sources, even if your site doesn't rank well? Link Week columnist Julie Joyce explains why pursuing a second-tier link strategy is a smart use of your time.
Client-Based Or Task-Based? Structuring Your Link Building Team
Wondering which link team structure will work best for you? Julie Joyce gives us the major pros and cons of the two methods that have worked for her.
9 Examples Of Link-Worthy Resources For E-Commerce Sites
Wondering how to get links to your internal ecommerce pages? Columnist Julie Joyce showcases some companies who are using creative tactics and content to attract links.
How To Have A Great Relationship With Your Link Builder
A poor relationship between client and link builder can make any campaign fall apart. Contributor Julie Joyce advises on initial questions to ask that will help you both get the most out of your partnership.
Learning From Link-Building Content Failure
Sometimes our failures teach us more than our successes. Columnist Julie Joyce discusses how best to use content failure to your advantage.
Shockingly Common Marketing Fails & How To Avoid Them
Often, we marketers are so focused on the big picture that we forget to look at the details. Columnist Julie Joyce shares some frequently-seen marketing mistakes with the hope you'll bypass these pitfalls!