Brad O'Brien

Brad O'Brien joined 3Q Digital as VP of Social after spending several years on the brand side at Provide Commerce & FTD companies. Brad has a strong background in Social, SEO, e-commerce, landing page and test optimizations, analytics, as well as production and promotion of digital content. Originally from New Jersey, Brad went to college in Virginia at James Madison University and received a degree in Marketing. He has called San Diego home for the last seven years, and also works out of San Diego. Brad enjoys surfing, being outdoors, music festivals, traveling, cooking, and spending time with his dog Duke.


B2B vs. B2C: What’s the social strategy?

How does an effective social advertising game plan differ between B2B and B2C companies? Columnist Brad O'Brien shares tips on optimizing the social approach for both audience types.


How to make ads less adversarial

Trust in digital advertising is improving, but there is still work to be done to improve the perception of pervasive ads. Columnist Brad O'Brien offers tips on how to maintain a positive relationship between your ads and your audiences.


What is the value of a ‘Like?’

Brands welcome social Likes, but what is their true worth? Columnist Brad O'Brien dives into the impact of a Like on a company's bottom line and how to incorporate it into your marketing strategy.


10 tips to make the most of live video

As live video continues to take the marketing world by storm, columnist Brad O'Brien shares his recommendations on how to make it work for your brand, as well as common stumbling blocks to watch out for.


10 tips for retailers’ Q4 social advertising

With the holidays around the corner, it's a crucial time for retailers to get their paid social strategies in place. Columnist Brad O'Brien outlines 10 tips for achieving a highly successful quarter.


4 solutions to dial in your Facebook attribution

If your grasp of your Facebook ads attribution is murky, you're not alone. Columnist Brad O'Brien offers four solutions to help you get a solid understanding of its role in the customer journey.


4 ways for Twitter to stay relevant

How can Twitter get ahead in the social advertising space? Columnist Brad O'Brien discusses four initiatives that will help the platform thrive and resonate more with marketers.