Should marketers own programmatic accounts as they do with SEM & Social?
Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house.
Kevin Lee is Co-Founder and Executive Chairman of Didit a leading digital marketing and technology firm started in 1996. Didit has made 11 acquisitions to transform itself into a one-stop-shop full-service marketing firm from a SEM/SEO boutique. Kevin continues to invent new technology platforms for Didit and for clients. Kevin also co-founded We-Care.com generating over $8 million for nonprofits via cause-marketing. As a true Digital Marketing pioneer, Kevin gives back to the industry via 4 books, speaking engagements, and 780+ published columns. Kevin received his MBA from Yale University and lives in Scarsdale with his wife Dr Allison Kahner and two kids.
Contributor Kevin Lee discusses the pros and cons of large brands bringing some elements of programmatic media in-house.
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Kevin Lee | Mar 2, 2018 at 1:07 pm ETTrying to decide whether to use the Google Display Network or a DSP to boost your display reach? Columnist Kevin Lee weighs the pros and cons of each.
Kevin Lee | Feb 1, 2018 at 12:20 pm ETInfluencer marketing has become very popular as a form of social media marketing, but can that popularity last? Columinst Kevin Lee discusses some of the benefits and risks of this strategy.
Kevin Lee | Jan 8, 2018 at 2:34 pm ETIn the same way that Google considers some forms of SEO to be unacceptable, they and other review sites dislike any reviews that aren’t organic -- yet fake reviews are still prevalent. Columnist Kevin Lee discusses the scope of the problem and why you should resist the temptation to solicit fake reviews.
Kevin Lee | Nov 27, 2017 at 4:24 pm ETIf you're not taking advantage of the slew of targeting options available for audiences, you're missing out. Columnist Kevin Lee shares 15 tools you should have in your targeting toolbox.
Kevin Lee | Nov 9, 2017 at 12:08 pm ETThere's no question that Russia's meddling with US politics is perturbing, but columnist Kevin Lee believes some of the strategies can be applied to programmatic campaigns.
Kevin Lee | Oct 13, 2017 at 11:30 am ETLooking to add video advertising to your marketing mix? Columnist Kevin Lee shares some advice for ways to take advantage of YouTube's video advertising platform.
Kevin Lee | Sep 14, 2017 at 12:29 pm ETAs brand dollars shift from traditional radio to digital media buying, columnist Kevin Lee explains how, just like in the early days of paid search, online audio is providing big opportunities for marketers.
Kevin Lee | Aug 17, 2017 at 10:17 am ETWhether it's a friend, foe or frenemy, Amazon is a powerful force among both brands and marketers. Contributor Kevin Lee says if you’re planning to advertise on Amazon.com, the time to do it is now.
Kevin Lee | Jul 25, 2017 at 10:19 am ETLooking for ways to gain an advantage in paid search? Columnist Kevin Lee has some ideas to increase Quality Score metrics and surpass your competitors.
Kevin Lee | May 26, 2017 at 2:56 pm ETWhile marketers tend to focus on the 'who' of their media plan, columnist Kevin Lee explains why you can't ignore essential 'non-who' elements such as 'when' and 'where.'
Kevin Lee | Apr 27, 2017 at 4:06 pm ETAre your paid search ads cannibalizing your organic search traffic? Columnist Kevin Lee explores the problem of determining when it's worth it to bid and when it's better to let organic do the work.
Kevin Lee | Mar 31, 2017 at 1:15 pm ETShould you use whitelists or blacklists, and does it matter? In the age of fake news, says columnist Kevin Lee, it should matter a lot to programmatic advertisers.
Kevin Lee | Mar 3, 2017 at 9:59 am ETColumnist Kevin Lee is predicting that 2017 will be another great year for paid search, due in part to events both within and outside of the industry.
Kevin Lee | Feb 3, 2017 at 3:30 pm ETColumnist Kevin Lee explains the ins and outs of header bidding in programmatic display and how it will make its way into other forms of media.
Kevin Lee | Jan 5, 2017 at 10:19 am ETIn the wake of Facebook's latest metrics errors, contributor Kevin Lee discusses the impact on marketers and why an audit would help ensure the right level of measurement transparency.
Kevin Lee | Dec 22, 2016 at 11:45 am ETTo many on the upper rungs of the corporate ladder, “SEO” is still a geeky term whose effects are considered to be marginal, rather than central to the company's marketing efforts. Columnist Kevin Lee explains why this view needs to change.
Kevin Lee | Dec 9, 2016 at 4:00 pm ETContributor Kevin Lee discusses how you can win in today’s programmatic ad marketplace, where the algorithms reward creative and messaging excellence.
Kevin Lee | Nov 10, 2016 at 11:11 am ETIn light of the recent updates to device bidding in AdWords, columnist Kevin Lee suggests ways in which Google might build on these changes to make the platform even more valuable to advertisers.
Kevin Lee | Oct 18, 2016 at 1:30 pm ETHow do you compete against the 'big boys; in programmatic? Contributor Kevin Lee discusses where large marketers have an advantage and what you can do to level the playing field.
Kevin Lee | Sep 19, 2016 at 9:25 am ET