Marketing Day: Facebook rights manager, pixel upgrades & earnings reports
Here’s our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.
Barry Schwartz on April 28, 2017 at 4:00 pm | Reading time: 4 minutes
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web.
From Marketing Land:
- Report: Google Assistant beats rivals for questions answered and accuracy
Apr 28, 2017 by Greg SterlingCortana was second for questions answered, Alexa second-best for accuracy. - Brandwatch, Crimson Hexagon join Twitter’s channel partner program
Apr 28, 2017 by Barry LevineWith Sprinklr, Sprout Social and Conversocial, these social analytics firms will have early access to Twitter data and product development. - IBM enlists Watson to define customer segments and insights
Apr 28, 2017 by Barry LevineThrough a newly expanded Marketing Insights, the supercomputing platform is defining customer groups by such goals as engagement and long-term value. - Someone reposted your Page’s Facebook video? You can now take some of their ad $
Apr 28, 2017 by Matt McGeeFacebook Rights Manager now gives copyright owners new options for dealing with copyright violations, including taking some of the offender’s ad revenue. - How to secure buy-in for your content marketing program expansion
Apr 28, 2017 by Rachel LindteigenHow do you get your executive team to recognize the need to expand your content marketing program? Columnist Rachel Lindteigen shares tips to help you lay the groundwork and find success. - Are you grateful for digital? Part 2: Q&A
Apr 28, 2017 by Lewis GershColumnist Lewish Gersh sits down with direct marketing expert Lynn Wunderman to discuss why digital and all the data at our fingertips are a mixed blessing for marketers. - Amazon beats expectations in Q1 2017 with 23% jump in revenue
Apr 28, 2017 by Matt McGeeCompany reports $1.48 earnings per share, smashing analyst expectations of $1.13 EPS. - Microsoft reports $23.5 billion in revenue but misses Wall Street expectations
Apr 28, 2017 by Greg SterlingSales of Surface tablets and laptops were off 26 percent. - Facebook pixels get upgrade to track actions & page data
Apr 27, 2017 by Greg FinnA change to the Facebook pixel will now pass a page’s click data and metadata back to Facebook. - Alphabet reports $24.75 billion in Q1 revenues, beating expectations
Apr 27, 2017 by Ginny MarvinAd revenues rose 19 percent year over year. - SMB trust survey: Amazon No. 1, Google No. 3, Facebook No. 20
Apr 27, 2017 by Greg SterlingRatings are based on NPS survey data from 23,000 small businesses. - Audiences: It’s not just ‘who’ — it’s ‘where’ and ‘when’
Apr 27, 2017 by Kevin LeeWhile marketers tend to focus on the ‘who’ of their media plan, columnist Kevin Lee explains why you can’t ignore essential ‘non-who’ elements such as ‘when’ and ‘where.’
Online Marketing News From Around The Web:
Affiliate Marketing
- 20 Ways to Motivate Stagnant Affiliates to Activate, Affiliate Marketing Blog
Analytics
- Google Quickly Fixes AMP Analytics Bug, Search Engine Roundtable
Blogs & Blogging
- Shopify Discontinues Its Official Plugin for WordPress, WordPress Tavern
Business Issues
- Here’s Tim Armstrong’s official memo of who will be running the AOL-Yahoo combo, www.recode.net
- Google and Facebook duped in huge ‘scam’, www.bbc.com
- Government requests for Facebook user account data up 9% in second half of 2016, but content restrictions declined, TechCrunch
- Report: Content recommendation companies Taboola and Outbrain are in advanced merger talks, TechCrunch
Display & Contextual Advertising
Domaining
- .Art will have 3.5 million premium domain names, Domain Name Wire
- Hum: 50K Domains Registered on The New gTLD .Realty at Uniregistry in 2 days; Almost All Under Privacy, The Domains
- The EPA let NoAttacks.org expire. Then it blamed the new owner for cybersquatting., Domain Name Wire
Other Items
- How to Detect Fake News in Real-Time, medium.com
Social Media
- Facebook lets content owners claim ad earnings of pirated videos, TechCrunch
- Facebook Stories: The Video Tipping Point For Publishers, Ad Exchanger
Video
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