Wondering how you can have a better relationship with your client or paid search agency? Columnist Brett Middleton provides solid advice for both parties to communicate more effectively and work more efficiently.
How can you hire a paid search (or social) specialist that fits your business's needs if you don't know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent.Brett Middleton | Apr 26, 2017 at 1:15 pm ET
If you're just getting started with your business, figuring out who should manage your AdWords campaigns and what to do first can be a challenge. Columnist Brett Middleton offers tips to get you on the right path.Brett Middleton | Dec 23, 2016 at 1:05 pm ET
Wondering how to make the most of your AdWords budget? Columnist Brett Middleton shares his formula for calculating search impression share so that you can make ROAS projections based on budget reallocation.Brett Middleton | Oct 13, 2016 at 4:00 pm ET
Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic.Brett Middleton | May 13, 2016 at 10:44 am ET