Brett Middleton

With 3 years of experience in paid media, Brett Middleton is a freelance paid media expert and owner of Brett Middleton Digital. Hobbies include surviving Minnesota winters and beer sampling.

Data

UTM tags + Facebook ads = awesome

If you're testing out Facebook advertising for lead gen, understanding the results can be tricky. Contributor Brett Middleton outlines three optimization tactics to help you make data-driven decisions.