Brett Middleton

With 3 years of experience in paid media, Brett Middleton is a freelance paid media expert and owner of Brett Middleton Digital. Hobbies include surviving Minnesota winters and beer sampling.

Performance

Evaluating PPC talent, part 2: The test

In part 2 of his series on evaluating PPC candidates, columnist Brett Middleton shares some tests you can administer to determine whether a potential hire is a good fit for your business.

Performance

Evaluating PPC talent, part 1: Where to begin

How can you hire a paid search (or social) specialist that fits your business's needs if you don't know much about the channel yourself? Columnist Brett Middleton shares some practical tips for those looking to hire strong PPC talent.

Data

UTM tags + Facebook ads = awesome

If you're testing out Facebook advertising for lead gen, understanding the results can be tricky. Contributor Brett Middleton outlines three optimization tactics to help you make data-driven decisions.

Performance

SEM ad copy tips that you may find scary

Trying new things can sometimes be frightening for paid search marketers, but columnist Brett Middleton argues that leaving your comfort zone is the key to differentiating your brand and obtaining qualified traffic.