SMB trust survey: Amazon No. 1, Google No. 3, Facebook No. 20
Ratings are based on NPS survey data from 23,000 small businesses.
Small business (SMB) networking site Alignable has released its latest quarterly SMB Trust Index. The rankings come from net promoter scores (NPS) from 23,000 small businesses.
There are 86 brands in the index. The company does not screen for verified customers as a prerequisite for rating the companies on the list.
Each individual category has leaders and laggards. However, the following is the overall list of most trusted brands, based on the NPS survey data:
Top 20 most trusted brands
- Amazon
- WordPress
- Apple
- FedEx
- Authorize.Net
- Stripe
- UPS
- PayPal
- Vistaprint
- Square
- 1&1
- Microsoft
- Dropbox
- MailChimp
- Intuit QuickBooks
There’s a fairly high degree of volatility in these ratings. For comparison, the following is the top 10 list from November of last year:
- Amazon
- WordPress
- Authorize.Net
- MailChimp
- FedEx
- Square
One of the more interesting observations of the report is that “less than half (44 percent) [of brands rated] earned positive brand sentiment from business owners.” Indeed, the bottom 10 includes prominent brands such as Wells Fargo, Yext, Yelp, Web.com and ReachLocal.
The full list, including anecdotal comments from business owners, is available on the Alignable site.
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