Blaise Lucey

Blaise Lucey is Head of Global Content at Criteo. Having worked both on the agency and brand side, he has built content programs from the ground up for Fortune 500 companies and start-ups alike and is passionate about bringing great content to life.

Performance Marketing

The art of social media minimalism

Feeling overwhelmed by all the social media options? Columnist and Bitly senior content strategist Blaise Lucey says it may be time to simplify and cut the clutter.

Performance Marketing

2017: The age of social satellites

As web traffic and user engagement continue to drop, columnist and Bitly senior content strategist Blaise Lucey says it's time to think about creating modular pieces of content that orbit your central piece of content.

Performance Marketing

The future of Instagram is spam

As more users and brands saturate Instagram, columnist and Bitly senior content strategist Blaise Lucey believes it's time to experiment with what works on the platform and figure out how to engage your audience.

Performance Marketing

Customer experience in the age of disloyalty

In the age of the aggregator, the brand is irrelevant. Columnist Blaise Lucey says it's all about the customer experience and creating compelling content that's relevant to your audience.