Marketing artificial intelligence (AI)
A co-pilot approach to genAI (with prompt examples)
Train genAI to amplify creativity, maintain brand voice and streamline marketing workflows.
More from MarTech: Page 3
Marketers discuss using AI beyond content creation
We all know generative AI can help us research and create content, but what are the other applications of AI marketers are exploring?
Marketing artificial intelligence (AI)
How AI is radically reshaping marketing budgets
Join us for a practical deep dive into the financial and organizational implications of AI in marketing (B2C & B2B)
IAB finalizes retail media networks standards for in-store
This establishes definitions and measurement standards for proving the effectiveness of retail media network campaigns.
Why bad business decisions can hurt email deliverability
Seemingly unrelated decisions, from account management to email timing, can block your messages from inboxes. Here’s how to fix it.
Marketing artificial intelligence (AI)
AI-powered martech news and releases: December 5
Nearly half of advertisers mostly trust AI to make campaign decisions without human help, a new report says.
SharkNinja embarks on its Salesforce AI journey
Popular appliance brand SharkNinja is testing Agentforce AI as part of its new Salesforce commerce and service capabilities.
Why personality data is key to scalable B2B marketing
Crack the code of scalable personalization with the 65/75 rule, where personality-driven strategies meet marketing success.
Want to speak at MarTech? Submit your session ideas now for the March 2025 online event!
We’re looking for brand marketers and industry experts to speak on a variety of marketing and marketing technology topics.
6 things to look for in a B2B influencer
LinkedIn research drills down on the traits to look for when selecting B2B influencers to work with.
How to balance customer experience and returns in ecommerce
With the right strategies, retailers can turn ecommerce returns into an opportunity for building lasting customer loyalty.
Retail media networks: What you need to know
RMNs are a great opportunity for marketers and ad publishers. However, both groups must first resolve significant technological issues.
5 steps to ensure business goals lead your martech strategy
Cut through the noise of new martech trends. These insights will help you focus on solutions that create lasting business value.
Optimization and personalization
Elevate your data strategy: From cookies to universal consent and preferences
See how cookie preferences and first-party data converge to form unified customer profiles.
Demandbase rethinks ABM amid B2B marketing challenges
Veteran ABM platform Demandbase is asking foundational questions about the category as B2B marketers feel the pain.
2024 holiday sales live up to the record-breaking projections
$13.3 billion in U.S. sales sets a Cyber Monday record as shoppers flock to steep discounts.
Marketing artificial intelligence (AI)
AI is poised to disrupt the world of martech vendors and users
The Martech AI 2025 report shows how genAI is already changing the martech stack and the way digital marketers are operating.
Rethinking media mix modeling for today’s complex consumer journey
Evolving media trends requires integrating emerging channels into MMM for holistic marketing insights.
Why organization management is crucial for marketers
Lead the charge in shaping martech organizations, ensuring proper training and collaborating with key stakeholders for scalable success.
Informa TechTarget emerges as a B2B data giant
Nearly a year after it was proposed, and days after approval from shareholders, the Informa TechTarget merger is official.
What is martech and marketing technology?
Martech (a.k.a., marketing technology, including marketing software and marketing platforms) is technology employed in the service of marketing. Martech is used to create, execute, manage, orchestrate and measure the performance of online and offline content, campaigns and experiences. It is difficult to imagine marketing that is not technology-powered. So, with no discernible separation between campaigns […]
GenAI must win consumer trust if it is going to transform search marketing
A Semrush report outlines changes in online search since the introduction of ChatGPT kicked off the generative AI frenzy,
Measuring marketing incrementality: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Marketing attribution for social media and email campaigns.
Marketing artificial intelligence (AI)
How Walmart, BMW and Heinz use AI partnerships to grow their business
Here are four principles for identifying and building strategic alliances with AI leaders.
Marketing artificial intelligence (AI)
Why causal AI is the answer for smarter marketing
In turbulent SaaS and B2B markets, causal AI enables marketers to defend their investments and optimize GTM strategies.
Latent semantic indexing: optimize content for today’s SEO
Sponsored by Semrush, written by Veruska Anconitano & edited by Nichola Stott Over the years, latent semantic indexing (LSI) and latent semantic indexing keywords (LSI keywords) have been among the most debated issues among SEOs and marketers. There’s still no clear consensus on whether LSI and LSI keywords in the context of search engine marketing […]
Marketing artificial intelligence (AI)
How to build AI strategies that prioritize people
Don’t forget the human element in your AI strategy. Here’s why soft skills and inclusive strategies are key to organizational readiness.
Marketing artificial intelligence (AI)
Will big tech burst the AI bubble?
Google, Microsoft, Apple and Meta are battling for AI supremacy. Can newcomers compete, or is integration the ultimate advantage?
Holiday ecommerce start surpasses record-breaking forecast
Days leading up to Cyber Week saw a 9.6% increase, well above Adobe’s 8.4% forecast for 2024 holidays.
11 essential SEO elements you should be tracking
Stay on top of SEO performance by tracking technical and on-page changes, and using the right tools to simplify your efforts.
How marketers can stop fueling customer churn for good
Customer churn isn’t just a sales problem — it’s a marketing one, too. Avoid these mistakes to help build sustainable growth.
Diversity and inclusion in marketing
The war on DEI is hitting marketing and hurting business
A huge amount of research shows diverse companies perform better. So why are many of them gutting DEI initiatives?
9 things to assess when auditing your CX tech
Use this checklist to evaluate your systems, uncover inefficiencies and ensure seamless, personalized experiences.
A holiday gift guide for marketers
From high-tech tools to thoughtful workspace enhancers, these gifts will show your marketing team you appreciate their unique contributions.
Marketing artificial intelligence (AI)
Improving customer experience with zero-party data: Best of the MarTechBot
See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Using zero-party strategies to boost customer experience.
3 steps to increase your martech budget
With martech budgets facing cuts, CMOs must rethink metrics, align stakeholders and prove value to secure investments.
6 steps to help improve your customer experience with AI
It's easy for customers to get frustrated at handoffs between different AI tools and to human service agents.
AI is ringing in big holiday shopping changes
Global commerce media platform Criteo on how AI will be a big differentiator for retailers in the coming weeks.
DOJ pushing the sale of Chrome sparks industry debate over web’s future
Marketers and tech experts warn of unintended consequences while questioning Chrome's viability as standalone product.
Marketers discuss what it takes to succeed with intent data
Understanding which type of intent data will work for your team depends several factors, including the type of intent you’re looking for in the first place.