More from MarTech: Page 2

Marketing management

Marketing Day: #AmazonWishList Tweets, Spotify PartyDrones & Kia Motors EVP Of Marketing

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Skyhook’s New Location Platform Delivers Context, Personalization Boston based Skyhook Wireless today announced what it’s calling “Context Accelerator,” a set location-driven capabilities that help mobile developers and publishers use mobile-location more easily […]

Customer experience

Skyhook’s New Location Platform Delivers Context, Personalization

Boston based Skyhook Wireless today announced what it’s calling “Context Accelerator,” a set location-driven capabilities that help mobile developers and publishers use mobile-location more easily and for a wider range of purposes. Skyhook built the original hybrid WiFi/GPS/cell-tower database that was used by Google and Apple for location before each developed their own derivative systems. […]

Performance marketing

Amazon’s Twitter E-Commerce Integration Now Adds To Your Wish List With An #AmazonWishList Tweet

Amazon expanded its Twitter ecommerce integration today, giving users the ability to add to Amazon wish lists using the hashtag #AmazonWishList in a reply to a tweet. In May Amazon launched a variant of this feature that enabled customers to drop items they discovered on Twitter into their shopping carts — using #AmazonCart in replies. […]

Marketing management

Marketing Day: New Details On Pinterest’s Ad Plans, Facebook’s Cross-Platform Ad Network & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Pandora Surprises Users With Live, One-On-One #ThumbMoments Concert With Lindsey Stirling The music service plays with the idea of the personalized musical experience by taking things a step further — a big […]

Performance marketing

Facebook’s Ad Network Challenge To Google Coming Next Week

According to the Wall Street Journal, Facebook will roll out its web-wide, cross-platform ad network challenge to the Google Display Network next week. Postscript: This is now live. See our follow-up story: Facebook Launches Atlas, Extending Ad Serving Reach Across The Web We initially wrote about this last month. Based on the company’s Atlas acquisition […]

Marketing management

Marketing Day: Mobile CTRs Offer Little Value, Apple’s Biggest Launch Ever & Pinterest’s Ad Plans

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Emojew App Has Fun With Emoticons And Encourages Charitable Donations To Food Bank With the major Jewish holidays upcoming, BBR Saatchi & Saatchi has created an amusing app for a worthy cause. […]

Customer experience

Study Shows CTRs A False Metric For Mobile Ad Performance

A new mobile advertising study, commissioned by xAd and carried out by Nielsen, holds some important and perhaps surprising findings for marketers. Many people have long known that the click-through (CTR) is not a very useful metric for display ads and mobile display ads in particular. This study proves it. At very best CTR may be a directional […]

Marketing management

Marketing Day: John Oliver On Real-Time Marketing, YouTube Analytics & Top 50 Web Properties

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Another Scheduled Social Post Goes Awry, Joan Rivers Endorses iPhone 6 Even after death, famously self-deprecating Joan Rivers is still giving what-not-to-do lessons: “Can we talk?” As in if you are going […]

Performance marketing

Another Scheduled Social Post Goes Awry, Joan Rivers Endorses iPhone 6

Even after death, famously self-deprecating Joan Rivers is still giving what-not-to-do lessons: “Can we talk?” As in if you are going to schedule a social media post far in advance, make sure the message hasn’t become outdated or inappropriate when it’s published. Today, the late comedian’s Instagram and Facebook pages posted an endorsement of Apple’s […]

Customer experience

YouTube’s New Real-Time Analytics Offers Minute-By-Minute Video View Count

YouTube today announced a major upgrade to its analytics dashboard that will provide video publishers a minute-by-minute look at how many people are watching their videos. It’s a long-awaited addition that will be very welcome to YouTube publishers accustomed to anything but real-time statistics about video views. For years, YouTube analytics have been opaque about […]

Performance marketing

Twitter Says #VoteYes Beats #BetterTogether By Far In Scotland Independence Vote

While we’re still waiting for the results of Scotland’s vote today on whether to go independent from the United Kingdom, Twitter is out with stats showing that if hashtags were votes, then the pro-independence side would be winning. Since August 5, the #VoteYes hashtag for pro-independence has been tweeted 1.1 million times, compared to the […]

Marketing management

Marketing Day: Retailers Predict Strong Holiday Sales, Facebook Adjusts News Feed & More

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: 86 Percent Of Online Retailers Expect Holiday Sales Growth In 2014 Coming off an estimated 12 percent growth during the 2013 holidays, online retailers are expecting even fuller stockings this holiday season. […]

Data

Now See AdWords ROAS In Google Analytics

AdWords advertisers can now see Return on Ad Spend (ROAS) from their campaigns in Google Analytics. ROAS will replace the Return on Investment and Margin metrics that were previously available in Analytics. Return on ad spend metric calculates the amount of revenue earned for each dollar spent on AdWords. In Analytics the revenue is based […]

Data

86 Percent Of Online Retailers Expect Holiday Sales Growth In 2014

Coming off an estimated 12 percent growth during the 2013 holidays, online retailers are expecting even fuller stockings this holiday season. In a survey of 200 mid- to large-sized retailers, 86 percent said they expect higher holiday sales this year compared 2013. Not a single online retailer polled said they expected to see sales decline […]

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