More from MarTech: Page 5

Performance marketing

Rakuten To Buy Ebates For $1 Billion In Cash

Japan’s Rakuten Inc. has confirmed it will acquire San Francisco-based Ebates Inc. for roughly $1 billion in cash. The acquisition will bring 2.5 million new customers to Rakuten, which among other ventures, operates a retail marketplace site in the U.S, Rakuten Shopping. That site was previously known as Buy.com when the company purchased it in 2010. […]

Customer experience

Roughly 50 Million In U.S. Could Grab iPhone 6 Upgrades

Mobile analytics provider Localytics performed an analysis of global iPhone and iPad ownership in anticipation of today’s iPhone 6 announcements. The firm “examined over 100 million iPhone and iPad models” last month to generate its market-share pie charts. What Localytics found is that with 27 percent of iPhone ownership the iPhone 5 was the most common […]

Customer experience

Apple’s iWatch Could Usher In Wearables Era

If Apple doesn’t announce its smartwatch tomorrow observers will be shocked. Details remain scarce though there’s plenty of rumor and speculation about what the watch will look like and do. Among them, many believe it will be NFC-enabled and allow people to make payments with their watches. The cost of the Apple wearable device is […]

Marketing management

Marketing Day: Video Viewing Stats From Nielsen, Twitter’s Buy Button & The Future Of Modern Marketing

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Nobody Puts Search Marketing In A Corner Before I started producing search conferences fifteen years ago, search marketing — like Baby in Dirty Dancing — was shoved into a corner. That still […]

Customer experience

Study: YouTube Shining Star Of Paid Social Campaigns, Earning 14% Conversion Rate

Video has stolen the social ad spotlight once again. According to a study released last week from AoL Platforms, YouTube out-performed all other social networks when analyzing paid social ad campaigns. AoL Platforms claimed YouTube was the most effective social platform for introducing new products, and generated a 14 percent conversion rate. Facebook trailed YouTube, […]

Customer experience

Size Matters: Larger iPhones Respond To Phablet Mania

Tomorrow is the Apple show and there will be several hardware announcements. Among them we’ll probably hear about two new iPhones: 4.7-inch and possibly 5.5-inch models that seek to satisfy the consumer appetite for larger and larger screen sizes. Driven in part by the Android size explosion, iPhone users have long hoped for bigger-screen handsets. (Hopefully tomorrow’s larger iPhones will […]

Customer experience

Microsoft Redesigns MSN Portal For Multi-Platform Era

Microsoft has redesigned its portal site MSN to make it more cross-platform and ad friendly as well as more personalized. It’s a considerable improvement over the current site. Below is the new MSN preview followed by the existing design. As one can see even from the screens above the new MSN features a cleaner, more […]

Marketing management

Marketing Day: McDonald’s Twitter Fail, Holiday Email Marketing Prep & Facebook Privacy Checkups

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Report: Smartphone Shares Flat Ahead Of iPhone 6 Launch The monthly smartphone report from comScore has become as “boring” as the search market share report. It now changes very little month over […]

Customer experience

Report: Smartphone Shares Flat Ahead Of iPhone 6 Launch

The monthly smartphone report from comScore has become as “boring” as the search market share report. It now changes very little month over month. The following reflects the platform share numbers for July 2014: Google leads, Apple is second and everyone else is in the low single digits. This month Google and Android lost a […]

Performance marketing

Baidu Invests $10 Million In “Indoor GPS” Provider IndoorAtlas

Bluetooth beacons and iBeacon, in particular, have received much of the coverage and attention surrounding indoor location. However, there are numerous other indoor location technologies: WiFi, sound, LED lighting, video — and magnetic positioning. The latter is being championed by just one company commercially right now: IndoorAtlas. Earlier this week, IndoorAtlas announced a $10 million investment from Chinese […]

Performance marketing

Self-Serve Twitter Ads Touch Down In 11 New Countries

The highly popular self-service ad product from Twitter is continuing its global penetration. Geared toward small to medium sized businesses, self-serve ads are the quick route for advertisers without massive budgets to get involved. The new roll out feature 11 countries throughout Europe and Latin America, bringing the total number of active countries up to […]

Performance marketing

Facebook Rolls Out Privacy Checkup For All Users

Facebook today moved to better educate its users about privacy settings on the social network. The “Privacy Checkup,” first introduced in the last spring, will be rolled out to all users in the coming days. It’s a three-step process, an interactive tutorial guided by a cartoon blue dinosaur that gives people more information about who […]

Performance marketing

No, Pinterest I’m Not Getting Married

File this in the harmless-but-creepy folder. Pinterest sent a good number of users email this week congratulating them on their upcoming weddings and pointing them to marriage related boards. Hi xxxx, You’re getting married! And because we love wedding planning — especially all the lovely stationery — we invite you to browse our best boards […]

Marketing management

Marketing Day: Twitpic Closes, Reasons Apple Rejects Apps & AdWords’ New Callout Extensions

Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Spirit Airlines Thinks Stolen Nude Photos Are Hilarious & Accepts Not Everyone Agrees With Them After recent news broke that nude photos of celebrities had been hacked, Spirit Airlines jumped at the […]

Performance marketing

Spirit Airlines Thinks Stolen Nude Photos Are Hilarious & Accepts Not Everyone Agrees With Them

After recent news broke that nude photos of celebrities had been hacked, Spirit Airlines jumped at the chance to use the story for its own marketing efforts, sending a “Bare Fare” email to promote discounted rates. While Spirit said its “Bare Fare” promo was launched in May, the company wasted no time attaching its campaign […]

Customer experience

Google Agrees To Pay $19 Million In Refunds For Unauthorized In-App Charges Incurred By Kids

The Federal Trade Commission announced today Google has agreed to pay out, at least, $19 million in refunds to consumers for unauthorized in-app charges made by children playing mobile apps from the Google Play app store. The FTC complaint claimed Google broke the law by violating the FTC Act’s prohibition on “unfair” commercial practices, allowing […]

Customer experience

Apple: If Your App Is Sneaky, Weak Or Creepy We’ll Reject It

Earlier this week Apple published its new app review guidelines, which it calls ” a living document,” ahead of its September 9 event. They emphasize quality, utility, originality and user consent/privacy — especially regarding location, Healthkit and kid-related apps. Apple has given itself wide latitude to reject apps that it deems insufficient, creatively weak, unethical […]

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