Twitter plans to launch a new app development platform, called “Twitter Fabric” in an effort to make peace with app developers, push its way into more mobile apps and collect more data about mobile users, according to a report in The Information today. If successful, the previously undisclosed project could help Twitter boost its nascent […]
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Google Brings Estimated Cross-Device Conversions To Display Ads With users engaging on multiple devices throughout their day, marketers face attribution challenges in understanding how (or if) their media is working. Google is […]
With users engaging on multiple devices throughout their day, marketers face attribution challenges in understanding how (or if) their media is working. Google is one of the players trying to solve this problem for advertisers running campaigns across its platforms. Today, Google started rolling out estimated cross-device conversions for display ads across the Google Display […]
Mobile trade group the MMA released a document today that argues mobile marketing spending could — indeed should — reach something like $220 billion within the decade, on a global basis. The US component of that would be roughly $70 billion under the formula used by MMA. The report and MMA broadly define “marketing” to […]
BMW’s MINI, ever the awesome advocate of brand customization, has launched the MINI Community Car contest. The brand is urging people to “get hands-on and design their dream MINI.” The contest calls for people to submit their design ideas — basically wraps — for a MINI. A contest website supplies all the details and templates […]
Real-time analytics firm Chartbeat, one of the leading advocates for dumping the page view for attention minutes as the primary measurement of digital success — and therefore advertising currency — announced this week that its metrics have been accredited by the Media Rating Council. The accreditation by the MRC, which sets standards for the measurement […]
So, is programmatic “The Wave of the Future or the Latest Shining Object”? The consensus among panelists tasked with that question here at Advertising Week: it’s both, and marketers and agencies need to embrace the future. Programmatic “allows us to get much better creative in because math determines the best winners much faster and better […]
Columnist Rebecca Lieb discusses the necessary ingredients for a successful global content marketing initiative.
If there’s one key to success in native advertising, it’s knowing your audience. That was one of the themes that came up repeatedly Monday during an Advertising Week panel titled “Make the Logo Smaller – How Brands Win When Advertising Takes a Back Seat to Content.” “Over the decades, our editorial team has learned what […]
Here’s our recap of what happened in online marketing today, as reported on MarTech and other places across the web. From Marketing Land: Sheryl Sandberg & Katie Couric On Thriving Amidst Seismic Platform Shifts It’s a mobile world and both Katie Couric and Sheryl Sandberg are doing their best to help their companies adapt. Couric […]
It’s a mobile world, and both Katie Couric and Sheryl Sandberg are doing their best to help their companies adapt. Couric and Sandberg, two of the top executives in the media-industrial complex, kicked off the Interactive Advertising Bureau’s MIXX conference today in New York with a discussion exploring that common ground. Both are leading businesses […]
Once upon a time, movie marketing consisted of posters, billboards and TV commercials. My, how we’ve grown up over the years! Who would have thought an app game could be used to promote a movie release? Well, that’s pretty much standard practice now for certain films. One such film, Shaun the Sheep (due to be released […]
The Wall Street Journal reported last Friday that YouTube’s Vice President Tom Pickett had left the company. “Tom has played an important role over the last seven years growing YouTube’s operations and content partnerships organizations,” YouTube said in a statement to the Wall Street Journal, “The strong team he has helped build will continue to […]
There are literally billions of possible combinations an advertiser can choose from to reach a target user, but not every company has the time nor the resources to take a trial-and-error approach to campaign strategy. For instance, what combination of audience demographics, gender, geographic location, occupation, interests and age range will deliver the most impressions? And, […]
Tomorrow, Google will shut down Orkut, its first attempt at a social network. Launched in January 2004 — a month before Facebook — and named after its creator, Google engineer Orkut Büyükkökten, Orkut was very popular in India and Brazil; especially, Brazil where it was the dominant social network until Facebook finally surpassed it in […]
Hard-sell advertising messages don't cut it in today's multi-channel, multi-media messaging universe. Instead, meet your customers where they live.
As Advertising Week in New York City kicks off, Google is introducing new mobile display formats and tools that will roll out over the coming months. The push to make it easier for advertisers to run campaigns on the mobile web and in apps — with creative units that perform better than traditional banners — […]
Vine has updated its Android app with several new video editing features, including the ability for users to import previously recorded clips. The update, which hit the Google Play store Friday, brings Android users up to speed with users with iOS devices. The iOS app was updated in August. The new features include: the ability […]
Over the past few months, there have been a variety of stories about how Facebook intends to challenge Google across the internet using Atlas. That day has finally arrived. The company formally announced “the new Atlas.” As previously discussed, Facebook/Atlas promises “people-based marketing” and measurement across device platforms and even offline. The following is from […]
Ello is having its moment this week. Sparked by a influx of people in the LGBTQ community protesting Facebook’s real name policy and blown into a conflagration by the tech blogging and tweeting digerati, the three-month-old social network is being swamped with so many requests, it’s had difficulty processing them all. Thursday Ello said it […]