Performance marketing
MarTech is your source for performance marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.
What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.
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How to transform your website into a continuous marketing powerhouse
Must-have strategic elements to build a high-impact website that drives traffic, engagement and conversions.
How behavioral economics can be the marketer’s secret weapon
Uncover how understanding psychological factors behind consumers’ economic decisions can give marketers a competitive edge.
How marketing fuels the shift from problem-market fit to product-market fit
Learn how marketing's collaboration with sales, product and customer success drives the transition to product-market fit.
Target audiences precisely to maximize reach and reduce spend
Don’t let inefficient audience targeting prevent you from leveraging the greatest ad unit ever invented.
How to implement dynamic pricing without alienating customers
Uncover the impact of dynamic pricing on modern commerce and how to adopt it while ensuring fair practices and customer loyalty.
7 marketing strategies to conquer decision paralysis
Uncover powerful marketing strategies to streamline decision-making and guide customers to purchase with confidence.
How to create high-performing email campaigns
Craft engaging email campaigns that stand out. Learn key strategies for subject lines, personalization, visuals and timing for success.
How to bridge the gap between creative marketers and marketing analysts
Practical solutions to align creative and analytical marketing teams and create data fluidity for more responsive, effective campaigns.
100+ questions you must ask when developing a website
If you're building or redesigning a website today, the customer experience is paramount.
7 value-added assets to engage and upsell customers
Increase customer lifetime value by repurposing your demand generation content and maximizing your martech stack for upsells and cross-sells.
Marketers, it’s time to walk the walk on responsible media
Dive into the nuances of responsible media buying that balances brand safety and support for credible journalism, DEIB and sustainability.
Optimizing your email program: Finding sweet spots and tipping points
Boost your marketing ROI by identifying sweet spots that resonate with subscribers and tipping points that cause opt-outs and lost revenue.
Gone in 30 seconds: Marketing in an increasingly distracted world
Adapt your marketing strategy to win the battle for your audience's attention in the face of constant distraction.
Optimization and personalization
Unlocking customer loyalty: 5 core motivations powering personalized marketing
Personalized marketing taps into core human desires. Here’s how to create tailored experiences that resonate with customers on a deeper level.
Email deliverability vs. email warmup: Which can skyrocket your outreach efforts?
Explore the difference between email warmup and deliverability tools to see which can ensure up to 100% inbox placement in your scenario.
Even great demand gen can’t overcome a lack of brand marketing
Demand generation alone can't drive sustainable growth. Here's why brand marketing is key for creating demand and activating buyers.
Rethinking fit, growth and go-to-market for the modern startup
Strategies for aligning product, sales, marketing and customer success teams during the problem-market fit stage.
The great debate: Activity vs. results
Effort or results — what really drives a business forward? Jump into a debate that’s sparking lively conversations across industries.
What can a potential U.S. TikTok ban teach marketers?
Brands must prioritize owned marketing assets like websites and blogs to maintain control over their narratives and customer connections.
5 impactful ways to level up your email marketing designs
Craft bespoke email designs to stand out in crowded inboxes. Let your brand's voice shine through with unique layouts.
Navigating new spam policies: A guide to effective cold email outreach
Adapt your cold email strategy to the latest spam policy updates. Ensure your emails resonate with prospects and drive meaningful results.
Frequency testing: The key to unlocking more email revenue
Don't let a badly performed email frequency test cost you money. When done right, higher frequency can pay off with more revenue.
When and how to move beyond performance marketing to brand strategy
Explore the paradox of performance marketing and uncover the importance of evolving toward brand storytelling and relationship-building.
How to build a $10 million SEO agency
From ranking to riches – how one SEO firm mastered positioning, marketing and management to build an empire.
How one tech company is doing marketing without cookies
Sentry.io shares its story of what went right and wrong getting rid of cookies and how they're now doing marketing.
Integrate launches new Performance Center
As B2B marketers face budget constraints, Integrate introduces some new AI-driven capabilities for demand and campaign management.
BidsCube teams up with Pixalate to combat ad fraud
The partnership aims to provide customers with more reliable programmatic solutions and enhance ad transparency.
Navigating the creator economy: Strategies for brands and marketing teams
Tap into the $100 billion creator economy through strategic influencer partnerships.
Could happy advertisers be the key to connected TV success?
As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone.
How to turn your brand into a performance publisher
Learn how a strategic blend of consumer data and content marketing can boost brand visibility and build authentic audience connections.
What’s the state of email beyond 2023?
A look back at this year’s trends in email marketing and what to look forward to next year.
Transforming email addresses into actionable insights
Think beyond the inbox: gain a deeper understanding of your consumers to personalize campaigns and optimize engagement.
AI-powered marketing in 2024: A playbook for success
From CTV to LinkedIn and beyond, this webinar will give you tips for them all.
Cracking the code on accurate attribution for connected TV
The dark ages of TV attribution are over. Today’s marketers shouldn’t settle for less than full transparency from their CTV platforms.
Webinar: Win customer loyalty across channels
Learn how to transform your marketing game from reactive to predictive.
Expert tips for a productive and balanced team
This webinar will be a game-changer in the realm of resource management.
How to boost marketing engagement with behavioral science triggers
Create marketing messages that trigger your customers’ decision-making shortcuts and increase the likelihood they engage and respond.
Everything you wanted to know about data but were afraid to ask
In this webinar, get the answers from experts in buying and selling B2B data.
A sales-side view of marketing, automation and AI
The head of sales for Babbel gives an inside look at working with marketing, putting together a campaign and more.
Get beyond Google Analytics with these real-time data strategies
This webinar teaches you how to gain access to superior insights compared to traditional tools like GA.