Identify traffic-stealing competitors
Find untapped opportunities
Create outperforming content
Connected TV (CTV) may rely on television screens to serve advertisements, but in practice, it’s a powerful performance channel akin to paid search and paid social. With CTV advertising, brands get both a high level of control over their campaigns and, as a result, access to loads of data. The learnings from this data can […]
Happy new year! As you dot the final I’s and cross the final T’s of your resolutions, may we suggest one more? How about adding some intentional creativity to your professional goals this year and making 2025 the year your advertising creative really shines? Connected TV (CTV) offers digital marketers a unique opportunity to combine […]
For most of its history, television advertising was reserved for the major household brands who could afford the real estate. But the advent and increasing popularity of Connected TV (CTV) has made the channel more widely accessible to brands of all shapes and sizes. With performance-first capabilities similar to other digital channels like Meta or […]
As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily, measurement technology gets better every year, and not only is it now possible to tie ad performance […]
When it comes to modern advertising strategies, it can feel like the latest and greatest technology always takes the spotlight. So it may be surprising to learn that an old school strategy like paid search, with its ease of use, ability to surface and harvest intent, and drive measurable performance, has influenced one of the […]
Despite worries of economic uncertainty, strong retail sales and a growing appetite for streaming have set the stage for a competitive and tech-driven 2024 holiday season. So while consumers may be more budget-conscious, Connected TV is emerging as a brand safe channel for reaching engaged audiences with targeted advertising. Here’s how to do it.
Your search marketing chops are finely honed to capture demand, but how are you generating new demand? Enter: Connected TV. TV is now a performance channel, and a valuable one, at that. Not only is it the perfect complement to your paid search campaigns, it’s easier to get started than you may think. This guide […]
Connected TV (CTV) — it’s so hot right now. MNTN knows, but this advertising channel has proven itself to be powerfully effective at generating real performance for brands of all shapes and sizes. While CTV is certainly a buzzword in the advertising space, it’s not always clear what it can really do for advertisers. Questions like, […]
Which digital advertising plays will your brand run in the coming year? Changes in consumer behavior, the regulatory environment and the paid media landscape in general are forcing marketers to think about the channels and tactics that will drive business with digital advertising. This playbook examines the paid media outlook and takes a closer look […]
One of the major challenges of legacy TV advertising is wasted impressions, and it’s been holding back TV audience targeting for decades. This ongoing issue can make newcomers to TV advertising hesitant to shift their focus (and budgets) to the platform. But new Connected TV tech is changing the way we approach audience targeting, ensuring […]
As a retail marketer, you know that consumers spend big money both online and in-store. And while it’s great they’re buying in both places, it can be challenging to track the total effectiveness of your marketing campaigns. Luckily, measurement technology gets better every year, and not only is it now possible to tie ad performance […]
A solid pipeline is the dream of any B2B marketer. We should know — we’re B2B marketers ourselves. We talk a lot about why we’re such firm believers that B2B brands should leverage CTV, but we’re boiling it down to the top questions for anyone who has yet to find themselves on every screen audiences […]
When you think of the summer season, we’re guessing you picture sandy beaches, warm weather, and exciting vacations. But while summer may be a time of rest and relaxation for a lot of folks, for businesses it can be prime time — if you know how to seize the opportunity, that is. Dive into MNTN’s comprehensive […]
As a search marketer, you have your tactics on lock. You know how effective search is for intent-based marketing. But paid search has limits, for while it’s unmatched for capturing intent, it struggles to generate intent if you feel like you’ve maxed out, it may be time to test Connected TV. CTV has transformed television […]
In a world where consumers are inundated with brand messaging everywhere they look, an audience-first approach to Connected TV advertising is critical. If you need some support on this front, download this white paper to learn all you need to know about how to develop a strong CTV audience strategy.
Diving into a new advertising channel might seem like a daunting task, but it doesn’t have to be. A great place to start is by developing a solid campaign strategy that aligns with your unique goals as a business. Download the white paper to learn all about CTV campaign building and how to use it to […]
A/B testing is a strategy in which marketers compare two or more variations of a specific component of their campaign. When done intentionally, A/B testing provides data-backed insights to inform more effective creative designs, audience strategies, and other campaign improvements that marketers can make to enhance the performance of their Connected TV campaigns. Looking to […]
Gone are the days when television advertising was just for the Nikes and Coca Colas of the world. With the invention and increasing popularity of Connected TV (CTV), businesses of all sizes can effectively reach consumers wherever they stream their favorite shows. Even for small businesses—in fact, especially for small businesses—CTV offers a never-before-seen opportunity […]
As streaming networks and other CTV platforms enhance their advertising technologies, they could kill two user experience problems with one stone.
Getting started is often the hardest part. And when you see the impact CTV can have on your performance marketing strategy, there’s no time to waste. So MNTN made it simple — use the checklist below to make sure you’re launching and maintaining your campaigns properly. Want more info on the “why”? Keep reading for tons […]
Connected TV already offers B2B marketers an assortment of features that linear TV never did, like precise targeting and measurable results. But as we look into 2024, we see numerous enhancements on the horizon that will bring beneficial new features to this powerful ad channel that B2B marketers won’t want to miss. If you thought […]
In the sales funnel, marketers and advertisers often face a two-goal dilemma: either drive new customers to their site, or increase revenue generated from their overall marketing mix. The former goal makes lower-funnel strategies like retargeting seem less important than an upper-funnel strategy like prospecting. On the other hand, the latter goal—increasing overall revenue—makes retargeting […]
The dark ages of TV attribution are over. Today’s marketers shouldn’t settle for less than full transparency from their CTV platforms.
It’s no secret that B2B marketers have a challenging task in front of them: a niche audience, an often technical offering, and tighter budgets than their B2C counterparts. However, a recent survey has found that over 50% of B2B marketers have plans to increase their marketing budget over the next year – and they are […]
Quick: what’s your favorite ad? Bet whatever just came to mind had nothing to do with B2B. That’s because B2B ads are often stuffy, technical, and— to be honest— kinda boring. But it doesn’t have to be this way. More and more, B2B brands are taking advantage of the sight, sound, and motion on the […]
These days, there are two approaches to advertising on television: branding and performance marketing. Interest in the latter, in particular, is on the rise: where TV used to be an awareness-only play with a high price point that precluded smaller brands from participating, CTV has made the television advertising world vastly more accessible. 66% of […]
How CTV supercharges existing marketing efforts across the advertising board.
90% of B2B decision-makers purchase from companies they already knew at the start of the buying process. So how do you get potential customers aware of your brand in the first place? Whether you’re a B2B or B2C brand, the objective is the same: drive leads and revenue. Performance-focused solutions like paid search and social […]
When it comes to Connected TV, you don’t need to walk the road less traveled. Why ford the river if someone already built a bridge? Successful advertisers have already done the hard work of figuring out what a winning performance-focused CTV strategy looks like. That’s why we looked at the top 25% of advertisers on […]
Since the rise in popularity of streaming services like Netflix, Hulu and Amazon Prime, Connected TV (CTV) and traditional linear TV have been battling it out for top viewership numbers. On the surface, these two platforms appear quite similar—they both distribute content via television screens and are effective ways for reaching the masses. But that’s […]
Connected TV can make a huge difference for brands looking to deliver high-quality, high-impact ads—with the right tech and the right approach, of course. In this white paper from MNTN are just a few case studies of real-life brands that easily and efficiently launched and managed their CTV campaigns to generate impressive performance outcomes. From healthcare […]
Why CTV is an important part of any search strategy.
As new ad solutions with in-depth data tracking emerge, the chasm between brand and performance marketing has narrowed. Connected TV, for example, creates high-impact brand awareness and can be used as a performance tool, moving viewers down the funnel. Even SEO whizzes may be surprised to find the symbiotic relationship between their current strategy and […]
Your B2B audience is full of avid TV watchers. In the days of linear television, it was nearly impossible (and very expensive) to target them accurately, which meant the TV screen was virtually off-limits for B2B marketers. Now, Connected TV has entered the scene, with digital roots and third-party data providers that allow for precision […]
Connected TV can’t be called a social platform, but like social, it is becoming a key performance channel—especially among B2B businesses looking to differentiate themselves from their competition. And the good news is, for you as an expert social marketer, the setup is going to look pretty familiar, from campaign types to targeting capabilities. This […]
Connected TV is currently one of the fastest growing channels in advertising—and it’s not surprising. And let’s set the record straight—this channel isn’t only relegated to B2C brands. The doors are wide open for B2B brands to access Connected TV’s branding, performance and measurement bonafides, where digital meets the prestige of TV advertising. As a […]
New ad channels pop up seemingly overnight. Headlines tout the popularity of the latest and greatest options, and marketers feel the rush to participate. For those in the B2B space, it can be even more complex trying to decipher whether the newest trend is worth investing the time and effort to help you reach your […]
It seems as though B2B marketers have been stuck with the same ad channels for a while now. Digital ad efforts have been limited to the likes of paid search and social media advertising. And while those channels may be effective, they carry some limitations that keep B2B marketing strategies from evolving. Recent studies show […]