Customer & Digital Experience
Facebook expands test for in-stream ads on Live
Advertisers concerned with brand safety can choose to exclude ads from appearing in Live content.
Taylor Peterson was Third Door Media’s Deputy Editor, managing industry-leading coverage that informs and inspires marketers. Based in New York, Taylor brings marketing expertise grounded in creative production and agency advertising for global brands. Taylor's editorial focus blends digital marketing and creative strategy with topics like campaign management, emerging formats, and display advertising.
Customer & Digital Experience
Advertisers concerned with brand safety can choose to exclude ads from appearing in Live content.
Taylor Peterson | Apr 29, 2020 at 3:07 pm ETPerformance Marketing
The social media marketing week in review: A round up of news and announcements you may have missed.
Taylor Peterson | Apr 10, 2020 at 4:37 pm ETData
The social media marketing week in review: A round up of news and announcements you may have missed.
Taylor Peterson | Apr 3, 2020 at 5:07 pm ETPerformance Marketing
Upgrades include the new Verified Merchant Program, new conversion reporting opportunities, and updates to Catalogs and dynamic retargeting.
Taylor Peterson | Mar 26, 2020 at 2:28 pm ETCustomer & Digital Experience
Advertisers could soon be feeling the effects of reduced speeds in the U.S., if they haven't already.
Taylor Peterson | Mar 25, 2020 at 5:28 pm ETData
The social media marketing week in review: A round up of news and announcements you may have missed.
Taylor Peterson | Mar 20, 2020 at 7:33 pm ETMarketing Operations
The new format will be rolling out in beta to all advertisers over the next few weeks.
Taylor Peterson | Mar 17, 2020 at 11:54 am ETCustomer & Digital Experience
YouTube will temporarily implement more automated reviews, which could cause unwarranted removals.
Taylor Peterson | Mar 16, 2020 at 4:07 pm ETData
The social media marketing week in review: A round up of news and announcements you may have missed.
Taylor Peterson | Mar 13, 2020 at 5:13 pm ETLoyalty Marketing
Sephora is one of the initial test partners for the new program.
Taylor Peterson | Mar 13, 2020 at 3:11 pm ETPerformance Marketing
It's Snap's latest move to make the format more accessible by reducing the friction of buying and producing AR campaigns.
Taylor Peterson | Mar 12, 2020 at 3:11 pm ETLocal / Location Marketing
Concert Local is extension of Concert, Vox Media's publisher-led programmatic ad platform.
Taylor Peterson | Mar 11, 2020 at 3:13 pm ETDigital Transformation
Launched Monday, the new ad unit has a campaign life of 24 hours and is designed to align brands with the most popular and relevant trends of the day.
Taylor Peterson | Mar 9, 2020 at 2:18 pm ETCustomer & Digital Experience
A look at the key differences between Snapchat and TikTok.
Taylor Peterson | Mar 4, 2020 at 3:00 pm ETData
The social media marketing week in review: A round up of news and announcements you may have missed.
Taylor Peterson | Feb 28, 2020 at 5:42 pm ETMarketing Operations
The platform is finally giving in to the trends of its social counterparts.
Taylor Peterson | Feb 28, 2020 at 11:49 am ETPerformance Marketing
The update underpins Facebook's efforts to contain user data – but it's a concerning signal to advertisers.
Taylor Peterson | Feb 27, 2020 at 2:28 pm ETMarketing Operations
How retailers can make their seasonal social ad dollars go further.
Taylor Peterson | Feb 24, 2020 at 2:52 pm ETData
The social media marketing week in review: A round up of news and announcements you may have missed.
Taylor Peterson | Feb 21, 2020 at 4:51 pm ETData
Madeline Fitzgerald of 3Q Digital offers tips for making the algorithm work in your favor.
Taylor Peterson | Feb 21, 2020 at 1:18 am ET