What is B2B marketing and why marketers should care
Learn what B2B marketing entails, how it differs from B2C, and what best practices marketers should be aware of.
Contributor
Akshat Biyani's latest articles
Why we care about data-driven marketing
Data is foundational for today's marketing. Here's why, along with best practices for extracting the most value from it.
Why we care about audience development
Explore our marketers' guide to audience development, a process imperative for brand success.
Why we care about marketing agencies
Marketing agencies are an essential part of the digital marketing ecosystem. Agencies provide strategic marketing guidance and expertise.
Why we care about advertising: A marketer’s guide
Here's our guide to adtech, digital advertising and keys to success in a transformed digital landscape.
Why we care about AR and VR: A guide for marketers
Augmented and virtual reality (AR and VR) technologies have the potential to revolutionize marketers' engagement efforts.
Why we care about video advertising
The power of video advertising is proven but engagement metrics are complex and differ from platform to platform. Here's our guide.
How estimated reading times increase content engagement
Letting your readers know how much time it takes to read your content helps improve user experience.
8 companies that use social media marketing effectively
Are you reaching your audience on social media? Here are some of the most successful campaigns to use as inspiration.
Why we care about social media marketing: A guide for brands
Learn how to be successful with social media marketing – one of the most important channels across the digital landscape.
Why we care about RevOps: A marketer’s guide
RevOps seeks to maximize your brand's revenue potential by aligning departments and processes. Here's why organizations should consider implementing it.
Why we care about adtech: The complete guide
A guide to adtech and how this technology is changing the marketing landscape.