Management
How to overcome unique B2B digital marketing challenges
Contributor Stoney deGeyter understands that folks marketing a B2B business have unique requirements. Here are several ways to overcome common obstacles and attract business.
Stoney deGeyter is president of Pole Position Marketing, a leading online marketing strategy company established in 1998 and currently based in Canton, Ohio.
Performance
How to use long-tail keywords to build your short-tail rankings
Some SEO professionals may advise you not to bother chasing rankings for competitive keyword terms, but columnist Stoney deGeyter believes you can build your authority for these keywords over time by focusing on the long tail.
Performance
4 (not so) ordinary conversion elements you may be abusing
Contributor Stoney DeGeyter argues that you should optimize with an eye toward conversions and let the rankings take care of themselves.
Performance
Who should optimize content: SEOs or content writers?
Search engine optimization (SEO) and content marketing have a lot of overlap, but they're still separate disciplines. Columnist Stoney deGeyter discusses who should ultimately own content optimization.
Management
I love pay-for-performance SEO — but I won’t do it. Here’s why.
Even though pay-for-performance may sound great in theory, contributor Stoney deGeyter says the reality is that the marketing provider ends up getting burned.
Experience
7 questions your customers ask, and how your website must answer
All customers have questions about your company and its offerings -- whether they know it or not. Columnist Stoney deGeyter shows how you can answer those questions to build trust and boost conversions.
Experience
6 battles your content must fight and how to equip it for victory
Attracting eyeballs isn't enough. Is your content actually converting visitors? Contributor Stoney deGeyter walks you through six things your content must do to truly be effective.
Management
11 proven digital marketing strategies you’re (still) not using
From content marketing to SEO and conversion optimization, contributor Stoney deGeyter lays out key strategies that you can't afford to overlook.
Performance
13 uses for keyword research to help you win in the search engines
Google may have shifted its focus from keywords to "entities" in recent years, but columnist Stoney deGeyter reminds us that keyword research is still an important and useful part of the SEO process.
Management
The crazy-effective 12-month digital marketing campaign schedule
Getting long-lasting results in digital marketing takes time. Columnist Stoney DeGeyter outlines his own successful process for an ongoing year-long commitment.
Management
Why idiots love their office but hate their website
Are you putting more money into your office than your website? Don't be an idiot. Columnist Stoney deGeyter explains why your web presence is more important than your office or store.
Data
The complete guide to mastering conversion optimization
How do you turn traffic into converting customers? Columnist Stoney deGeyter outlines how you can improve your visitors' experience both before and after they arrive on your site.
Management
How your web presence can become the undisputed champion against big brand Goliaths
Outperforming your big brand competitors may seem like an impossible task, but contributor Stoney deGeyter believes that with a little work, you can exploit your rivals' weaknesses and come out on top.
Performance
How to amplify your already spectacular SEO to be super-crazy successful
You've done everything right with your SEO, but you're still not getting the results you want — what gives? Columnist Stoney deGeyter discusses the ways amplification can help take your SEO efforts to the next level.
Management
5-Point Online Marketing Training Regimen
Columnist Stoney deGeyter offers some pointers on how to get your website into tip-top shape to help you compete in online marketing.
Performance
Jump-Start Your SEO With These 6 Surefire Tactics
Every site has different SEO needs, but contributor Stoney deGeyter provides some quick wins to get your SEO program started on the right foot.
Performance
Goodbye Keyword Optimization — Welcome To The Age of Topical Optimization
Columnist Stoney deGeyter believes we have moved beyond "traditional" keyword optimization and should now focus more on building topical authority. But just how do we do that?
Experience
Mobile Vs. Desktop: Mobile Won, But You Might Still Be Losing
Columnist Stoney deGeyter argues that in order to succeed with digital marketing, we may need to shift our mindset from "mobile-friendly" to "mobile first."
Experience
Mix It Up: 75 Content Ideas To Keep Visitors Engaged
Tired of writing the same old, boring blog posts over and over again? Get some inspiration from contributor Stoney deGeyter's massive list of content ideas.
Experience
12 Ways To Mine Your Own Mind For Content Ideas
Got writer's block? Not sure what to do for your next blog post? Columnist Stoney deGeyter discusses his simple yet effective tactics for repurposing content.