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MarTech » Performance Marketing » Page 5

Performance Marketing

MarTech is your source for performance marketing content. You’ll find a variety of up-to-date and authoritative resources, including the latest news, tactic-rich tutorials, and the latest data to help you work smarter and make better decisions.

What you read here is written by our experienced in-house team of editors and research professionals, and subject matter experts from leading brands and agencies.

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Performance Marketing

Phrasee to offer real-time language optimization

Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for a full range of channels, including web, email, social and push. This new offering from Phrasee will combine its optimization capabilities with individual customers’ language profiles based […]

Kim Davis | Mar 1, 2022 at 2:23 pm ET

Performance Marketing

How marketers on Amazon can still launch and grow brands

Heyday’s CMO Reema Batta and Amazon veteran Jason Boyce share e-commerce strategies for a competitive marketplace with big rewards.

Chris Wood | Feb 25, 2022 at 10:56 am ET

Performance Marketing

Adobe Advertising Cloud now supports LiveRamp’s identity solution

Adobe users will be able to use the RampID identity graph to segment audiences across a range of advertising channels.

Kim Davis | Feb 23, 2022 at 10:59 am ET

Performance Marketing

The B2B customer journey is set on a digital track

What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.

Kim Davis | Feb 17, 2022 at 2:29 pm ET

Identity Resolution

LiveRamp’s ATS identity solution adopted by Hearst magazines

LiveRamp picks up a premium publishers as a client for its Authenticated Traffic Solution.

Kim Davis | Feb 17, 2022 at 2:13 pm ET

Performance Marketing

Persado will leverage first-party language preference data to improve communications

The language generation platform will use first-party language preference data to fuel AI-powered generation of relevant and resonant messages.

Kim Davis | Feb 16, 2022 at 1:22 pm ET

Performance Marketing

The Trade Desk launches OpenPath

The new adtech product will connect advertisers with premium publishers, sidestepping Google Open Bidding.

Chris Wood | Feb 15, 2022 at 11:41 am ET

Performance Marketing

Good morning: Asking the attribution question

Is there any chance marketers will give up on traditional attribution modeling?

Kim Davis | Feb 15, 2022 at 9:48 am ET

Performance Marketing

10 top retail sector video ads of 2021

There are some reversible, pandemic-related wins but at least one trend that may be long-term. Think TikTok.

Kim Davis | Feb 11, 2022 at 12:50 pm ET

Performance Marketing

IDG Communications acquires Selling Simplified

Macworld publisher adds business intelligence to growing B2B marketing stack.

Chris Wood | Feb 8, 2022 at 5:01 pm ET

Performance Marketing

Google announces new features for Search Ads 360

Google announces a revamp to its enterprise campaign management platform.

George Nguyen | Feb 8, 2022 at 11:01 am ET

Performance Marketing

Facebook finally hits a brick wall

With users declining for the first time ever and a steep drop in stock price, the social media giant is looking vulnerable.

Kim Davis | Feb 4, 2022 at 2:03 pm ET

Performance Marketing

MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

This new resource gives marketers insights into the building blocks for good campaigns.

Henry Powderly | Feb 4, 2022 at 11:26 am ET

Performance Marketing

Does your organization need a marketing automation platform?

Marketing automation platforms are at the center of high-performing marketing teams, so decisions on purchasing or replacing one should be well thought through.

Pamela Parker | Feb 3, 2022 at 10:15 am ET

Performance Marketing

4 things to beware of with Google’s Performance Max automated campaigns

Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.

Optmyzr | Feb 3, 2022 at 7:00 am ET

Performance Marketing

Revamp your ABM strategy and fix the broken sales-marketing lead funnel

Market, engage and sell to buying groups who want to hear from you.

Cynthia Ramsaran | Feb 2, 2022 at 4:35 pm ET

Performance Marketing

How Instacart’s new ad products disrupt grocers while strengthening brand relationships

Instacart Ads for CPGs brings customers closer to brands, but grocers could get left in the dust.

Chris Wood | Feb 1, 2022 at 2:07 pm ET

Performance Marketing

Good morning: Attribution is complex

One effect of the physical/digital multi-channel environment in which marketing takes place is that attribution is more complex than ever.

Kim Davis | Feb 1, 2022 at 9:34 am ET

Performance Marketing

To disavow or not? Getting it right, 10 years later.

Determine whether a link disavow is needed and avoid costly mistakes.

Internet Marketing Ninjas | Feb 1, 2022 at 7:00 am ET

Performance Marketing

How to personalize your brand on LinkedIn

Brands can benefit from influencers on social platforms; they can help personalize their public faces.

Corey Patterson | Jan 31, 2022 at 2:32 pm ET
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