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Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for a full range of channels, including web, email, social and push. This new offering from Phrasee will combine its optimization capabilities with individual customers’ language profiles based […]
Heyday’s CMO Reema Batta and Amazon veteran Jason Boyce share e-commerce strategies for a competitive marketplace with big rewards.
Adobe users will be able to use the RampID identity graph to segment audiences across a range of advertising channels.
What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.
LiveRamp picks up a premium publishers as a client for its Authenticated Traffic Solution.
The language generation platform will use first-party language preference data to fuel AI-powered generation of relevant and resonant messages.
The new adtech product will connect advertisers with premium publishers, sidestepping Google Open Bidding.
Is there any chance marketers will give up on traditional attribution modeling?
There are some reversible, pandemic-related wins but at least one trend that may be long-term. Think TikTok.
Macworld publisher adds business intelligence to growing B2B marketing stack.
Google announces a revamp to its enterprise campaign management platform.
With users declining for the first time ever and a steep drop in stock price, the social media giant is looking vulnerable.
This new resource gives marketers insights into the building blocks for good campaigns.
Marketing automation platforms are at the center of high-performing marketing teams, so decisions on purchasing or replacing one should be well thought through.
Google’s made it easier than ever to run PPC ads. But beware of these pitfalls.
Market, engage and sell to buying groups who want to hear from you.
Instacart Ads for CPGs brings customers closer to brands, but grocers could get left in the dust.
One effect of the physical/digital multi-channel environment in which marketing takes place is that attribution is more complex than ever.
Determine whether a link disavow is needed and avoid costly mistakes.
Brands can benefit from influencers on social platforms; they can help personalize their public faces.