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Performance Marketing

Performance Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.

Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful performance marketing programs and campaigns.

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Performance Marketing

Gannett ad mishap highlights concerns about programmatic advertising

Ads ran on the wrong websites for nine months before being caught by researchers

Constantine von Hoffman | Mar 14, 2022 at 2:20 pm ET

Performance Marketing

Good morning: Let’s take a look at RU YouTube

Belarus-based Zorka.Agency shares data about what's engaging the attention of Russian YouTube users.

Kim Davis | Mar 10, 2022 at 9:21 am ET

Performance Marketing

Matching email content to customer needs

Personalizing email beyond "Dear X" is an extraordinary challenge, especially when it needs to be done at enterprise scale.

Kim Davis | Mar 9, 2022 at 1:32 pm ET

Performance Marketing

GumGum introduces a personal data-free approach to digital advertising

Taking a step beyond contextual advertising, GumGum identifies three components to serve relevant ads without using personal data at all.

Kim Davis | Mar 4, 2022 at 3:08 pm ET

Customer Journey

How much does acquiring a customer cost?

Using the right strategies for tracking and optimizing cost-per-acquisition will improve ROI.

William Terdoslavich | Mar 4, 2022 at 1:17 pm ET

Performance Marketing

Stensul is first email creation platform to integrate with Pardot

The move is aimed at making deployment of emails built in Stensul faster and more efficient.

Kim Davis | Mar 3, 2022 at 12:29 pm ET

Performance Marketing

Phrasee to offer real-time language optimization

Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for a full range of channels, including web, email, social and push. This new offering from Phrasee will combine its optimization capabilities with individual customers’ language profiles based […]

Kim Davis | Mar 1, 2022 at 2:23 pm ET

Performance Marketing

How marketers on Amazon can still launch and grow brands

Heyday’s CMO Reema Batta and Amazon veteran Jason Boyce share e-commerce strategies for a competitive marketplace with big rewards.

Chris Wood | Feb 25, 2022 at 10:56 am ET

Performance Marketing

Adobe Advertising Cloud now supports LiveRamp’s identity solution

Adobe users will be able to use the RampID identity graph to segment audiences across a range of advertising channels.

Kim Davis | Feb 23, 2022 at 10:59 am ET

Performance Marketing

The B2B customer journey is set on a digital track

What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.

Kim Davis | Feb 17, 2022 at 2:29 pm ET

Identity Resolution

LiveRamp’s ATS identity solution adopted by Hearst magazines

LiveRamp picks up a premium publishers as a client for its Authenticated Traffic Solution.

Kim Davis | Feb 17, 2022 at 2:13 pm ET

Performance Marketing

Persado will leverage first-party language preference data to improve communications

The language generation platform will use first-party language preference data to fuel AI-powered generation of relevant and resonant messages.

Kim Davis | Feb 16, 2022 at 1:22 pm ET

Performance Marketing

The Trade Desk launches OpenPath

The new adtech product will connect advertisers with premium publishers, sidestepping Google Open Bidding.

Chris Wood | Feb 15, 2022 at 11:41 am ET

Performance Marketing

Good morning: Asking the attribution question

Is there any chance marketers will give up on traditional attribution modeling?

Kim Davis | Feb 15, 2022 at 9:48 am ET

Performance Marketing

10 top retail sector video ads of 2021

There are some reversible, pandemic-related wins but at least one trend that may be long-term. Think TikTok.

Kim Davis | Feb 11, 2022 at 12:50 pm ET

Performance Marketing

IDG Communications acquires Selling Simplified

Macworld publisher adds business intelligence to growing B2B marketing stack.

Chris Wood | Feb 8, 2022 at 5:01 pm ET

Performance Marketing

Google announces new features for Search Ads 360

Google announces a revamp to its enterprise campaign management platform.

George Nguyen | Feb 8, 2022 at 11:01 am ET

Performance Marketing

Facebook finally hits a brick wall

With users declining for the first time ever and a steep drop in stock price, the social media giant is looking vulnerable.

Kim Davis | Feb 4, 2022 at 2:03 pm ET

Performance Marketing

MarTech’s Email Marketing Periodic Table: Manage deliverability and optimization like a scientist

This new resource gives marketers insights into the building blocks for good campaigns.

Henry Powderly | Feb 4, 2022 at 11:26 am ET

Performance Marketing

Does your organization need a marketing automation platform?

Marketing automation platforms are at the center of high-performing marketing teams, so decisions on purchasing or replacing one should be well thought through.

Pamela Parker | Feb 3, 2022 at 10:15 am ET
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