Performance Marketing
Gannett ad mishap highlights concerns about programmatic advertising
Ads ran on the wrong websites for nine months before being caught by researchers
Performance Marketing news from MarTech provides information, trends and how-to’s marketers need to stay ahead of the competition.
Written by the experts at MarTech, check back daily for the freshest content on marketing technology, software, tactics and strategies to help you implement successful performance marketing programs and campaigns.
Get the daily MarTech newsletter digital marketers rely on delivered directly to your inbox. Subscribe for free!
Performance Marketing
Ads ran on the wrong websites for nine months before being caught by researchers
Performance Marketing
Belarus-based Zorka.Agency shares data about what's engaging the attention of Russian YouTube users.
Performance Marketing
Personalizing email beyond "Dear X" is an extraordinary challenge, especially when it needs to be done at enterprise scale.
Performance Marketing
Taking a step beyond contextual advertising, GumGum identifies three components to serve relevant ads without using personal data at all.
Customer Journey
Using the right strategies for tracking and optimizing cost-per-acquisition will improve ROI.
Performance Marketing
The move is aimed at making deployment of emails built in Stensul faster and more efficient.
Performance Marketing
Phrasee, the AI-powered language optimization platform, has announced that it will now create language responsive to customer sentiment in real time. Phrasee automatically generates and optimizes messaging for a full range of channels, including web, email, social and push. This new offering from Phrasee will combine its optimization capabilities with individual customers’ language profiles based […]
Performance Marketing
Heyday’s CMO Reema Batta and Amazon veteran Jason Boyce share e-commerce strategies for a competitive marketplace with big rewards.
Performance Marketing
Adobe users will be able to use the RampID identity graph to segment audiences across a range of advertising channels.
Performance Marketing
What does that mean for marketing and sales? Learn the implications for sales incentivization, long-term relationships and customer experience.
Identity Resolution
LiveRamp picks up a premium publishers as a client for its Authenticated Traffic Solution.
Performance Marketing
The language generation platform will use first-party language preference data to fuel AI-powered generation of relevant and resonant messages.
Performance Marketing
The new adtech product will connect advertisers with premium publishers, sidestepping Google Open Bidding.
Performance Marketing
Is there any chance marketers will give up on traditional attribution modeling?
Performance Marketing
There are some reversible, pandemic-related wins but at least one trend that may be long-term. Think TikTok.
Performance Marketing
Macworld publisher adds business intelligence to growing B2B marketing stack.
Performance Marketing
Google announces a revamp to its enterprise campaign management platform.
Performance Marketing
With users declining for the first time ever and a steep drop in stock price, the social media giant is looking vulnerable.
Performance Marketing
This new resource gives marketers insights into the building blocks for good campaigns.
Performance Marketing
Marketing automation platforms are at the center of high-performing marketing teams, so decisions on purchasing or replacing one should be well thought through.